Transcript
Page 1: Organic social impressions Vs paid social impressions by KRDS India
Page 2: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Page 3: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

KARAM FLORASocial Media Strategist - KRDS

[email protected]

8 years of Digital Media & Social Media Marketing experience with a special focus on

E-marketing and Social Media Marketing.

Karam Flora is the Social Media Strategist at KRDS, a leading Facebook Preferred Marketing Developer.

Based out of new Delhi, India. Karam Flora is a Commerce graduate from Delhi University and expert in making Strategies and conceptualizing the innovating Social media campaign.

With in-depth experience in handling communication in the social media platforms, he has helped many brands define and achieve their objectives. In a span of 5 years, Karam has done over 70+ campaigns on Social Media for the brands like adidas, Air France, BMW,

Expedia, GAIL, Adobe, Philips, Reebok, Kellogg's, Kent RO, Blackberry’s Menswear, Microsoft, Citrix, Bose , IBM, Citibank, Metoffice – UK etc…

Page 4: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Organic Impressions

The number of times your content was displayed in a user’s News Feed, ticker,

or on your page.

Paid Impressions

The number of times your paid content was displayed.

Page 5: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Paid Impressions – Top Choice Organic Impressions – Top Choice

Page 6: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Impact of Paid & Organic Impression on Social

10%Brand Recall

4% Awareness

2% Purchase intent

4%Brand Recall

1.6% Awareness

0.3% Purchase intent

Organic

Paid

Page 7: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

What Parameters to Focus on Social – Organic VS Paid Media

• Reach• CTA• Crowd Source• Copy Score• Performance of Creative• Desktop or Mobile• ROI on different ad unit type

Paid Media

• Impressions • Reach to Fans/Non Fans• Performance of content type• Length of the content• User Engagement on content• Brand ROI• People Reached

Organic

Page 8: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Why should I focus on both medium

Paid media were 30% to 60% more likely to reach Facebook users who have liked 100 or

fewer pages

28% likely to reach users who hadn’t

posted status updates in the past

28 days.

Organic media is more effective in reaching heavier Facebook users &

Twitter users

Unpaid status update posts averaged five times more organic

impressions than any other unpaid post

type.

Users reached via paid media were

more likely to shop and purchase goods and services than average Facebook

users.

Organic content reaches to 15% of its

audience in the 3 hour of posting

More than 51 percent of total campaign

engagement was on mobile via paid

media.

Organically Photo and link posts had among the best click-through rates, at 0.07% and 0.06%, respectively

In terms of paid media, video posts

received a 36 percent viral boost,

and offers saw a 23 percent gain.

Page 9: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Organic Reach & Engagement

Page 10: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Engagement of types of content

Page 11: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Next level of Precise Targeting via Paid Media

Paid

OS

2G/3G

CompetitorsPartner Program

Custom Audience

Page 12: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Success for Organic Impression on Social

• Post on time according to FB analyzed time also your content has to be fresh

• Be quirky in your content and show the young & wackiest side of the brand

• Make your content more precise and give insight news with good creative

• Make a good mix of your content type with relevant creatives & video to support

Plan Smartly

ContentAffinityBe

quirky

Page 13: Organic social impressions Vs paid social impressions by KRDS India

ORGANIC SOCIAL IMPRESSIONS VS PAID SOCIAL IMPRESSIONS BY KRDS

Success for Paid Impression on Social

•Use the targeting of the ads smartly and test your campaign with small budgets first.

•Try and make mutiple ad campaigns with different age group, interest group this will help in understanding your audience in better way

•Use the CTA to your ads smartly. Try not to divert the traffic outside FB or platform.

• Set the right expectation from your campaigns. For e.g if it doesnt meet my first objective it should meet my second objective

Right Focus

CTA

Interest

A/B Testing

Page 14: Organic social impressions Vs paid social impressions by KRDS India

THANK YOU

www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS


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