Download - Organize Your Website for Clean Conversions
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CLEAN CONVERSIONSORGANIZE YOUR WEBSITE FOR
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REFINEYOUR LAYOUT
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Stat Slide [Option 2]
Once on a homepage, 86% of visitors want to see information about products/services and 64% of visitors want to
see the company's contact information.
KOmarketing
What’s important?
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Pick a layout that makes sense
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Content Slide
Make navigation easy
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IMAGE CAROUSELS
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Content Slide
Show more above-the-fold
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Content Slide
Use your carousels creatively!
“Ways to wear it!”
➔ New products
➔ Galleries
➔ Event Recap
➔ Product Demo
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ADD AFAVICON
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Immediate brand recognition
➔ Available in browser tab and
favorites bar
➔ Import existing graphic or
create new
➔ 16x16 pixels (.ico file)
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UPDATE YOUR CONTENT
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Website content you should update
Content Slide
Content To Update How Often
Home Page Sales, events, holidays, news Weekly - Monthly
About Review your information for accuracy. Has your business changed? Do you want to highlight anything new?
Monthly
Products & Services
Brands page, image galleries, pricing info
Seasonally and/or to highlight a new product shipment, line, or particular product mix
Customers Page
Testimonials, pictures/ videos of customers purchasing, store events
Quarterly
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Website content you should update
Content Slide
Content To Update How Often
Events In-store or online event details including dates, times, and whether an RSVP is required. E.g., Ladies Night Out, Shop With A Friend, Exclusive Shopping Events
Weekly
Blog Value-added content, specific to your vertical and customers. E.g., How-tos, emerging trends, business news
Weekly, if possible. Monthly at a minimum.
Staff Information
Staff images (formal, or selfies), Staff Favorite Picks, Company Happenings
Quarterly
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CREATESTORE LINKS
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Make online shopping easier
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ORGANIZESTORE CATEGORIES
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Make online shopping easier
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REVIEWINVENTORY
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Content Slide
Is everything listed? Is it correct?
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REFRESHPAGE TITLE TAGS
(& DESCRIPTIONS)
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Stat Slide [Option 1]
Search Engine Optimization (SEO)
SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines.
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Web Page Title Tags & Meta Description
Content Slide
Most important tags on a site’s pages■ Tells the search engines and searchers what your page is about
Where are they displayed?■ Search engine results pages■ Bookmarks (title)■ Browser Tab (title)
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Content Slide
● Make it relevant to the content on the page
● Increase the number of searchers that click through
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CONFIRMYOU’RE RESPONSIVE
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Content Slide
vs
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Is your website mobile-friendly?
Content Slide
www.google.com/webmasters/tools/mobile-friendly/
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Is your site responsive?
Content Slide
www.responsivedesignchecker.com
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SUBMITNEW SITE MAP
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What is a sitemap?
Content Slide
A page on your website that acts as a listing or directory of all pages on your site and its hierarchy
▪ Tells search engine crawlers (like Google) how your website is setup▪ Typically in an XML format (users will not actually see the page)
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Speaking of navigation: Google Webmaster (FREE)
Content Slide
www.google.com/webmasters
▪ Learn about specific search keywords▪ Submit your sitemap
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Questions?
SOMETHING Don’t forget to register for the last webinar and print your checklist!