Orienta Group - Profile
Since 1967 in Advertising Industry
Promoted by Mr.Balwantrai Lakhani. The business at present is being managed by second generation entrepreneurs – Mr. Ketan Lakhani and Mr. Vikram Lakhani
Leading player in the cinema advertising business in India with approx. 20% market share.
Besides cinema advertising, Orienta is in the business of Branding, Promotion, Road Shows, Rural Marketing of brands, products and services for many corporate across India.
Working with more than 8000 cinemas & major Malls Across India
Implemented Ad. Film Screening, Branding & Promotion for clients across FMCG, durable service, Apparel, Jewellery, Retail & many more.
InfrastructureBranches: Eleven branches in major cities of India & planning to open more across India
- Options
Ad. FilmsAn ad film is basically in a 35mm format and can be easily converted from existing beta (TVC).
Film LetA film let is an alternative to an ad film, which brings together still pictures, animation, voice–over and sound effects that are transferred to film.
SlidesA slide is a 35mm transparency, which is projected for a period of 7 to 8 seconds on the cinema screen.
- Options• Signage (back lit & front lit)
• Dangler
• Elevator
• Step
• Rest Room
• Seat Jackets
• Popcorn Box
• Menu branding at the café.
• Cut Out Display
• Box Office
• Tie up with the Game Zone or F&B
• Branding on ticket Jackets
EAST
TOWN CINEMA NAME NO. OFSCREEN
KOLKATA ADLABS RDB 4
KOLKATA FAME SOUTH CITY MALL 5
KOLKATA FAME HILAND PARK 4
Major Clients - Corporate
4% Multiplexes
96%Single Screen
35%Multiplexes
65% Single Screen
50%Multiplexes
50%SingleScreen
Multiplex Share & Revenue
Source : Mint News Paper, Tuesday, July 24, 2007
Single Screen and Multiplex Share in %
Hindi Movies Revenue fromSingle Screen and Multiplex
English Movies Revenue fromSingle Screen and Multiplex
• 21.6m Sq ft. of operational mall space in India
• 12.8m Sq ft. mall space in non-metros
• 60,000 footfalls on weekends in large malls.
• 93 malls planned for 14 major cities.
• 54 total malls to come up in Delhi in two years
0
500
1000
1500
2000
2500
3000
2004
2009
Source: India Today – Nov.21 2005Source: Malls in India - Growth of Mall space in India Images F & R Research report; ICICI Property Services – KSA Techno park white Paper 2005 - 06
Malls FutureF
igu
re in
oo
o
2004 2009
Retail sales of consumer goods
Advertising Industry – A Fact Sheet
• Indian advertising spends as a percentage of gross domestic product (GDP) – at 0.34 percent – is abysmally low, as opposed to Other
developed and developing countries.
• If India was to reach the global average, the advertising revenues would at least double the current advertising revenues, estimated at about INR 132 billion
Source : The Brand Reporter, April 1-15, 2006
1520
50 50
22.8
50
22
71
19.914.9
42.5
70.8
0
10
20
30
40
50
60
70
80
OUTDO
OR TV
RADIO
INTERNET
CINEM
A
2007
2006Growth In %
Media Growth
Source : Pitch Magazine, January 2007 * Estimate
*
Strength Of Orienta
• Excellent relation with Corporate Clients & Ad Agencies
• One Stop Solution from Creative, Planning to Execution
• National Network
• Total Integrated Solution
• Strong Team
• Innovative ideas
• Value Pricing
• Transparency
• Vendor Relationship
• Monitoring Team
Proactive Approach
Transparent Planning
Process Driven
Competitive Pricing
Client
Media
Orienta
Year On Year
Growth
Orienta Approach V/s Competition
Growth
ClientClient Orienta Venue
Business Business
Partner Partner
Branch Office :
77/2, 2nd Floor,
Lenin Sarani,
Kolkata – 700013.
Mr. Rudro Prasad Roy – Eastern Zone Manager
+91-98367 16565 (M) E-mail : [email protected]