Download - Orrville YP Social Networking
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What’s All the Buzz About Social Media
Darrin WasniewskiExecutive Director
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It’s all her fault!
•Marianna Hayes Chapman•Team HALO business advisors•www.halobusiness.com
•www.resultsrevolution.com
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What is Social Media?
•Community• From David Armano, Logic + Emotion•Content•Context•Connectivity•Continuity
•Dialog
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Who usesSocial Media?
•400 million active users•50% log in daily•100 million access through mobile device•75 million user accounts•15 million active•65 million members across the globe
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But wait, there’s more…
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It all begins with Trust
•You have to earn your customers’ trust•You have to earn your employees’ trust•Trust allows things to happen
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Social Media Strategy
http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html
•Aligning internal with external•Pilot programs
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Engage Employees
•Social media = outreach•Externally with hopes of creating customer evagelists• Internally with hopes of same outcome from employees.
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Training
•Train as in traditional channels•Social media is engagement in public•Start training in small groups then grow throughout organization
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Process•Look to make existing process more efficient•Value Stream Mapping•Poka-Yoke
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Organizational Models
•Integrate your social business program with your existing infrastructure•Committee or “social media center of excellence”•Works with core and extended teams
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Knowledge Sharing
•Not always second nature in the workforce•Essential for a successful social media plan•Outside corporate America Slideshare, blogging, and Wikis have become quite popular
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Policies •Do your current policies address social media?•How should employees engage the public?
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Company Culture
•Does your company’s culture support the transparency of social media?•Most important for success of “social”
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Where’s this heading?
•Research from Forrester Research shows largest increase in spending in social media & mobile technology•Why?•Shift from broadcast to networks
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Darrin WasniewskiExecutive Director
133 N Main StOrrville OH 44667-1637
www.mainstreetorrville.orgFacebook.com/MainStreetOrrville
Twitter.com/DarrinatMSO