Download - Outline
3 March 2005 iRespond! 1
3 March 2005 iRespond! 2
Outline
• Team Structure
• Problem
• Customer
• Solution
• Technical Details
• Product Details
• Conclusion
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Team PlatinumJanet Brunelle
General Manager
Ian McKayProject Manager
Andrew CherryGraphics, Editor,
Stats, Researcher
Anjalee SinhaMarketing, Consulting Coordinator, Records
Wireless Consultant
Emergency Services
Consultant
GPS Consultant
Interface Consultant
Joseph MarchWriter, Hardware
Researcher
Rob PilkingtonWeb & Database
Developer, Software Researcher
Sean AlcosWeb Design, Researcher
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Team Organization
• Functional Organization
• Task-oriented Leadership
• Emphasis on Communication– Face to Face– Instant Message– Message Board
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Introduction
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Problem Statement
• It is not always possible to request emergency assistance
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Communication
• “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior”
American Heritage Dictionary of the English Language, 4 th ed.
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Problem Characteristics
• Inability to Communicate
• Isolation
• Emergency
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Bureau of Justice Statistics
• 5,341,410 people were the victims of violent crime in the United States in 2002
• 48.5% of violent crimes were reported to the police in 2002
http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
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The Customers• Individuals that desire an increased sense
of security– Anyone
• Family• Friends• The elderly• Professionals
• Individuals who do not want to rely on a mobile phone
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Customer Characteristics
• Desire security– Will pay for additional security
• Value privacy
• Live in urban areas
• Are generally unarmed
• Rely on government protection
• Rely on Emergency Medical Services (EMS)
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Safety-Related Cell Phone Usage
http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm
13%
28%
28%
52%
0% 10% 20% 30% 40% 50% 60%
Called for own medical emergency
Called for other's medicalemergency
Purchased additional phone for otherfamily member as safety precaution
Considered buying another cellphone for other family member as
safety precaution
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What Customers Want• Fast emergency response at the touch of a
button
• Increased personal security without loss of personal privacy
• No subscription fee
• User-friendly interface
• Compact and lightweight
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Solution
Artist’s rendering
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Solution Characteristics
– Integrated GPS and cell phone triangulation– Cell band transmission– Compact design– On-demand tracking– Privacy entrusted
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Why Use GPS
• Existing infrastructure
• Accurate positioning
http://www.ngs.noaa.gov/FGCS/info/sans_SA/
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GPS Fundamentals
• 27 Earth-orbiting satellites
• Developed by U.S. military
• Handheld GPS components– Receiver– Antenna
• Measures the distancebetween satellites and receiver
GPS Satellite(U.S. Army Photo)
17
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Why Use Cell Towers
• Established system
• Cellular 911 calls are free
• Backup triangulation
• Low cost to the customer
http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html
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Call Center
• Receives incoming distress signal
• Processes the signal
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Database
• Located at listening station
• Operated by company technician
• Unique device identifier is registered to an individual
• Contains personal information
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Personal Data
• Example– Name – Address– Social security number (SSN)– Medical information– Emergency contact
• Allergies• Health conditions• Medical history
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What iRespond! Will Do
• Combination GPS and cellular positioning
• On-Demand positioning
• Report location data (medical info)
• Keep transmitting
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What iRespond! Will Not Do• Transmit location without being activated by the user or reveal
location to anyone other than our call center
– invasion of privacy
• Provide location information outside of emergency situations– higher production costs– shorter battery life– harder to use
• Provide 2-way voice communication– often impossible or unsafe– higher production costs– shorter battery life
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Description of Competition
• Emergency Position Indicating Radio Beacon (EPIRB)
• Personal Locator Beacon (PLB)
• Use GPS to provide accurate location data• Offer persistent tracking once activated• Are used primarily at sea, and generally
are responded to by the Coast Guard• Are bulky and expensive
Pictured: ACR 406 MHz Satellite EPIRB
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Description of Competition
• Handheld GPS Devices• Use GPS to provide accurate location data• Only gather location data when activated, and do not
report the data to anyone• Are small and portable
Pictured: Garmin eTrex – Vista Color
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Description of Competition• Wherify’s GPS Locator Phone• Wherify’s Locator Watch For Children• GPS Mobile Locator / Tracker Cell Phone
• Use GPS to provide accurate location data• Provide emergency 911 service
• Are designed specifically to be tracked remotely
Images from www.wherify.com
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Description of Competition• Safeguardian One Button Personal Assistant
Cell Phone with built-in GPS Locator
• Use GPS to provide accurate location data• Provide emergency 911 service• Simple error-proof design
• Large design geared toward the elderly
Images from www.safeguardian.com
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Description of Competition• Cellular Phones
• Provide limited location data(some models offer GPS)
• Provide emergency 911 service• Offer wide selection of features
and payment plans
• Can be difficult to use in some emergency situations• Require monthly fee• Can be tracked any time they are active
Images from www.cellphonecarriers.com
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The Competition
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Using iRespond!• Initial Setup
– Install the included software (optional)– Register the unit
• 1-800 number• Online registration
– Enter optional medical information
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Using iRespond!• Emergency Activation
– Begin GPS satellite acquisition– Send signal to call center
• Unit serial number• Locally stored medical information• GPS location data, if available
– Continue sending signal to call center until batteries fail
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Using iRespond!• Call Center
– Receive emergency signal– Begin cell tower triangulation.– Listen and assess the situation (depends on
implementation)– Contact local emergency services– Continue sending emergency service
personnel location and status information until the situation has been resolved
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The Process
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Proof of Sales
• According to a Harris Interactive Study
– Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone.
– 76 percent of non-cell-phone-owners would want a mobile phone in emergency situations
Survey conducted by Team Platinum
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Required Components• Molded Plastic Body
• Emergency Button
• GPS receiver
• Antenna
• Cellular Transmitter
• Customer Database
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Optional Components
• Locally stored medical information
• Flash memory drive
• USB compatible
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Cost of ProductionComponent Cost
Injection Molding for Case Variable
GPS Receiver $123
GPS Antenna $17
Cellular Transmitter $5
USB Hardware and Flash Memory $15
Miscellaneous Hardware $10
TOTAL: $170
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Cost to the Customer
• Estimated cost– Low volume production cost $170.00– High volume production cost: $50.00
• Retail cost of competing products:– GPS Tracker Phones $199.95– Safeguardian $199.95– Wherify Phone & Watch $199.99 (plus fee)
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What’s In The Box?
• The iRespond! key fob device• iRespond! button• Internal USB Flash Memory• Internal GPS Location Device• Internal Transmitter• Internal Microphone• Included Registration Software
• User Manual
• Registration Instructions
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Risks1. Malfunctioning Unit
(Probability: 2, Impact: 5)
2. GPS Connection Issues(Probability: 3, Impact: 3)
3. Cell Connection Issues(Probability: 2, Impact: 5)
4. False Positives(Probability: 2, Impact: 4)
5. Market Competition(Probability: 2, Impact: 3)
6. Privacy Issues(Probability: 1, Impact: 2)
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Pros of using iRespond!
• Emergency Services
• Persistent Tracking
• On Demand Tracking
• Precise GPS Positioning
• Back-up Cell Tower Positioning
• Informed Response
• Optional Extras
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iRespond! Cons
• Lack of constant tracking
• Two-way conversation
• Database
• Any wireless communication method can be interrupted
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Conclusion
• iRespond! is invaluable to anyone who wishes to have an increased sense of security
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References• US Department of Justice, “Criminal Victimization in the United States, 2002
Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
• GPS Mobile Locator / Tracker Cell Phonehttp://www.gpslocators.com/cogpsmolo.html
• SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/
• Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm
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Questions?
Team PlatinumCS410
3 March 2005
Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry
Website: http://www.cs.odu.edu/~rpilking/cs410/