Download - Outsourcing Your Take Out
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Copyright, 2008 Restaurant Delivery USA, LLC
GOAL To increase restaurant sales
without increasingcosts!
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Print 30,000 copies of your menu and distribute it to local hungry customers.
DELIVER you EXTRA Sales and DELIVER customers their favorite restaurant food.
Average $1,000 per week in NEW sales to restaurant partners (over $50,000 per year).
Increase Dine-in and Takeout sales through advertising – with NO COST to you.
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Families prefer delivery to dine-in 64% of the time
Using our service typically adds 5% to your sales
Delivery is the fastest growing segment of the restaurant Industry
Advertising in a menu guide increases dine-in sales
Advertising your current menu online increases visibility of your menu and increases sales
Extra Sales go to bottom line
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• Trained Business Managers
• Concentrate on Customer Service
• Relieve stress from Takeout Issues
• Handle problems with owner mentality
• Are always on duty during delivery
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History of MobileWaiters.com Owner worked with Takeout Taxi Started RDS in Orlando in 1998 ▪ 85 restaurants partnered▪ Over $2 mill in sales first year
Currently providing delivery for over 1,000 restaurants in 45 markets (Plus 3 in Canada)
Over $10 million in sales 2009 Best Reputation in the Industry Best marketing plan in Industry
Who are we?
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We realize that our success is based on our service.
We are dedicated to providing 100% customer satisfaction, regardless of the circumstance.
Our objective is to: 1. Find out what the problem is and fix it 2. Make sure the customer is satisfied 3. Communicate - so it doesn’t re-occur
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A big concern many restaurants have is how well their food travels.
The fact is that your food loses 10% of it’s quality when picked up by a customer, but when picked up by a delivery driver (with an insolated bag) the food only loses 5% of it’s prepared quality.
Its better Delivered!
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Our lunch time delivery services target the corporate lunch crowd. We require a $20 minimum order and at least 2 hours notice for delivery. This allows your restaurant to prepare the necessary food with the quality your customers expect.
This service allows you to compete with caterers for corporate lunch business.
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This is one great way to get tourist dollars.
•Extended stay hotels without food service on-site are one of an RDS’s best partners.
• A long flight/drive and unfamiliarity with the area means they want your food delivered.
• A “Room Service Guide” will be put in each room for the guests’ convenience.
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Our service doesn’t only bring you incremental delivery sales…it brings you dine-in sales too. When we put your menu on the internet and mail menu guides we will also entice customers to browse your menu and visit your location.
Our service makes sure you don’t miss out on rainy day sales.
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This year, over 400 million people ordered something online, by the year 2010 it is estimated to be over 500 million people.
Last year, 68% of all meals cooked in restaurants were eaten off premises. Next year it will be over 70%.
Delivery is the fastest growing segment of the restaurant industry!
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• Customers place orders by phone or Web
• Gives Customer current time quotes
• Provides GPS driver dispatching
• Tracks customer data for marketing
• Updates menu info and prices instantly
• (YOU) Restaurant Managers can track sales
• Optional – Can take your Takeout Orders
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Menu Printing - Print 30,000 menus every 4 months with your menu
Menu Distribution - database, prospects, Canvas, menu stand, drivers
Internet Marketing - Estimate 50,000 hits per month after 6 months
Flyers and Teasers - Flood Marketing through ADVO and direct mail
Magazines & Newspapers - Some advertising, some press releases
Hotel Room Service Menus - Residence Inn, Marriott, and others
Radio Broadcasting - We provide free food delivery to DJ’s Email Broadcasting - All customers and contest entries weekly Canvassing – Drivers will restock menus and distribute door
hangers Fax Broadcasting – Sample menus via fax weekly to businesses
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We are basically building a new dining area onto your current restaurant. We are going to pay for overhead, staff it, manage it and advertise it to get NEW customers that would typically order Dominos… all you have to do is cook the food.
Extra Sales – Food Cost = Big Profit
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Food quality in insolated bag delivered by driver arrives with 10% better quality than takeout.
Delivery sales average $1,000 per week or $52,000 per year.
75% of consumers say they would order delivery from their favorite local restaurants if they offered it.
Takeout & Delivery is the fastest growing part of the restaurant industry. If you don’t do it, your competition will.
Partnering will allow you to become a lunch catering service.
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Taking care of TAKEOUT
Our Online Software can take your Takeout orders too. All modifiers and options will be available and accurate.
Menu updates and hosting will be free. Frees up Hostesses, Waiters and Bartenders so they can
do their job. You collect $ from the client when they arrive. We invoice for a small commission of what we bring in.
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DINE IN SALES - VS – DELIVERY SALES
FOOD COST 30% FOOD COST 30%(average in industry)
LABOR 30% LABOR 0% (Front, kitchen, mgmt) (5 orders = no extra labor)
(Labor paid by service)
OVERHEAD 30% OVERHEAD 0%(Rent, Utilities, etc…) (No extra cost for
delivery)
(Call center rent, phones, etc)
PROFIT 10% PROFIT70%
On $1,000 $100 $700
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We Market to bring NEW BUSINESS We take care of customer service, labor, overhead… We take care of all marketing & advertising costs. You get extra sales, without hiring new staff. You get extra sales, without increasing rent/utilities. Your only increased cost is FOOD COST. We collect funds from the customer & pay C.C. fees. We give you 70% of the sale.▪ 70% of sale - 30% food cost = 40% profit
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• We collect payment from the customer.
• We take out 30% for all of our costs.
• We send you a weekly check.
• It’s that simple.
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All we need from you is:
• 2 Copies of your menu
• A copy of your logo
• Fill out a questionnaire
• A signed copy of our Agreement