Download - OutSystems - Hardcore SEO - NextStep 2012
Michel Ozzello -‐ Next Step -‐ May 2012
SEO
h6p://www.seomoz.org/google-‐algorithm-‐change
So, where do we start
?
h6p://www.seomoz.org/arCcle/search-‐ranking-‐factors
3 Tips for Geeks
1
Page Title
Meta DescripCon
NOTE: Next 5 slides taken from h6p://www.seomoz.org/webinars/microformats-‐real-‐life-‐use-‐cases
How does this work?
microformats.org -‐ schema.org -‐ www.w3.org/TR/xhtml-‐rdfa-‐primer/
Structured Data
Microdata Microformats
RDFa
Extended Vocabulary
Schema.org
+
<div itemscope itemtype="http://schema.org/Product"> <img src="http://i.ebayimg.com/t/Logitech-Revue-Google-TV/23/xyz.JPG" alt="Logitech Revue With Google TV" itemprop="image"> <div class="pnr-txt" itemprop="description"> The Logitech Revue is a media streamer with Google TV, which serves is a complete entertainment system. With its Ethernet Interface, this Logitech Smart TV allows ... </div> <a itemprop="aggregateRating" itemtype="http://schema.org/AggregateRating" href="#pbe-rvws"> <span itemprop="ratingValue" content="4"></span> <span itemprop="ratingCount" content="80"></span> User reviews <span itemprop="reviewCount">80</span> <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer"> New <span itemprop="price">$149.98</span> <span itemprop="priceCurrency" content="USD"></span> </div> <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer"> New: other <span itemprop="price">$79.99</span> <span itemprop="priceCurrency" content="USD"></span> </div> </div>
AggregateRaCng Product > Offers
Actors Movie Director
Event
Music Recording
Breadcrumbs
h6p://www.seomoz.org/blog/schema-‐examples
Author
nextstep 2012
Tools: • Schema-‐creator.org • Microformats for Chrome • Microdata Tool • Bing Web Master Tools • Google’s Rich Snippets TesCng Tool
2
h6p://blog.yo6aa.com/2010/10/how-‐to-‐measure-‐page-‐load-‐Cme-‐with-‐google-‐analyCcs
visiblefactors.com/blog/575-‐site-‐speed-‐reducing-‐page-‐load-‐Cmes-‐and-‐increasing-‐pages-‐crawled/
h6p://developer.yahoo.com/performance/rules.html
Speed up your web sites / web apps
• Reduce server requests • Minify JavaScript and CSS • Make JavaScript and CSS External
Styles
Scripts
Page Start
Content Start !!!
h6p://www.spritecow.com
Speed up your web sites / web apps
• Reduce server requests • Minify JavaScript and CSS • Make JavaScript and CSS External • Gzip components • Compress and cache images
• use Cmestamps to invalidate cache • Use Image Sprites (load once, use oaen) • Use a CDN service
3
Hey Marketers!
This is where you do your magic… Make sure people
[share, like, +1, tweet]
[link to] [write about]
this site / app / page
nextstep 2012
Link Juice
h6p://thekeywordacademy.com/link-‐juice-‐explained
BA
Page Moved…
h6p://stackoverflow.com/quesCons/621107/asp-‐net-‐redirect-‐301 h6p://www.somacon.com/p145.php
Link Juice 301
302
Ooops! Link Juice 301
404
Duplicate Pages / Page Elements
h6p://www.seomoz.org/blog/duplicate-‐content-‐in-‐a-‐post-‐panda-‐world
Forum A Forum A Forum A
h6p://support.google.com/webmasters/bin/answer.py?hl=en&answer=1663744 h6p://googlewebmastercentral.blogspot.pt/2011/09/paginaCon-‐with-‐relnext-‐and-‐relprev.html
nextstep 2012
3 more Cps: • Give relevant names to pages
Not PortalSelfServiceUserRegistraCon.aspx
• Give pages unique Ctles Make them dynamic if you need to.
• Use be6er URLs www.yoursite.com/somepage.aspx?parameter1=X¶meter2=Y¶meter3=Z www.yoursite.com/X/Y/Z/somepage
nextstep 2012
Wrap-‐up 1. Increase CTR
Use microformats and schema
2. Reduce Bounce Rates Improve Page Load Cme
3. Cherish Your Link Juice 301 redirects, paginanCon…
