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Overcoming the Weakened Brand of the Webinar
Jack Wexler – Director of Technology Based Learning for Goodwill Industries International – [email protected]
Tanya Pang - Manager, Talent & Organizational Capability Lockheed Martin Corporation – [email protected]
Increasing Webinar Engagement Opportunities
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Agenda
• Quiz based on a video• Discuss our Masie Consortium
project• Learn from experts and each other• Share resources• Collect any clothing you want to
donate to Goodwill
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Virtual meeting?
Virtual classroom?
Synchronous Learning?
Distance Learning?
Web conference?
[Name of software]Webinar?
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Do You Agree?
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And Why Is That?
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Quiz
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Key Reasons
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10%
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Crowdsourcing
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The Masie Project
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Large Group Small Group Info Session
MarketingFacilitation
Pre Webinar During Post
Considerations for Determining and Increasing Webinar Engagement Opportunities
Instructor Subject Matter Expert
Skills Training
Platform Design Process and Training
Types
Strategies
Continuum
Involvement Participant Support
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Design IssuesIssues How to Resolve
• Ppt slide decks • Poorly designed• Features not turned on• Too much info• Bandwidth• Learning objectives not set• Lack of question architecture• Using tools properly• Engagement, engagement• 3-5 minutes draw them back
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Design IssuesIssues How to Resolve
• Participant learning curve with technology
• “How to learn the tool” pre-session
• Long, ambitious sessions with too many objectives
• Modularize & identify asynchronous / synchronous content mix
• Create a holistic solution; pre, during and post elements
• Wordy slides / too much lecture
• Create collaborative learning activities using the tools
• Session doesn’t match participants objectives
• Build questions in the registration process
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+How would you define performance consulting?
Example Whiteboard Activity
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Systems Training Example
Element Self-Paced (Asynchronous) Live (Synchronous)
Pre-Requisite Overview Module
Session 1 System Demos Intro Session / Demos
Session 2 System Demos Q&A Session / Demos
Session 3 System Demos Q&A Session / Demos
Session 4 System Demos Q&A Session / Demos
Post Training Forum / Job Aids / Demo Library
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Facilitation IssuesIssues Issues
• Learn the tool • Using avatars to remind you of what you should be doing in a virtual environment (greeting them, treating them like people)
• Have a producer • Using cameras to increase accountability of user participation, treating them like you would face-to-face
• Need to teach facilitators to instruct in virtual environment
• Panoramic camera usage
• If people don’t participate, call on them! • Turn webcams on at beginning them turn off
• Keep participants responsible for participating (raising hand)
• Lower participation barriers – opt in / choice for using webcam
• Acknowledging participants when they come in
• Be in room by self when on webinar if at all process
• Webinars end harshly just like the begin harshly—tell participants how you can connect one on one afterwards
• Asking personal questions to get it started and bring up conversation
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Facilitation IssuesIssues How to Resolve
• Great SME -poor communicated • Collaborate rather than lecture• Have a co-facilitator• Rehearse and coach• Stress conversational talk techniques• Use humor• Vary your voice intonations• Do not sound scripted
• Limited engagement with participants • Design compelling questions• Include interactive activities• Use the chat feature
• Improper use of features - polls • Learn how to facilitate a poll
• Uncontrollable speaking by participants
• Use raise hand feature
• Unfamiliar with technology • Practice
• Instructor unaware of what the participants see
• Use two computers and log in one as a participant
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Have a Encourage Interaction Slide at Beginning
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Although “anyone can teach,” delivering impactful, high value learning precisely is an art form.
Successful virtual training demands a new game strategy and necessitates higher standards..
In the past, knowledge was power.Today, knowledge is free.
Value drives power.
Camille Preston, Ph.D., PCC
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Use the Chat Feature
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Create Engagement: 3-5 minutes
Chatting WhiteboardsKnowledge Checks
Breakout DiscussionsQ and A Polling
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Marketing Issues
If you build it they will come!!!
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Marketing IssuesIssues How to Resolve
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Marketing IssuesIssues How to Resolve
•Limited attendance •Increase frequency of announcement and reminder emails•Obtain testimonials
•Confusing robo-instructions / invitations from system
•Create branded and attractive invitations and advertising
•Perception that learning can’t happen in a webinar
•Campaign why your program works
•Identify “web evangelists” to go out and spread the word
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• 144 Tips on Synchronous e-Learning – eLearning guild
• Live & Online: Tips, Techniques, and Ready-to-use Activities for the Virtual Classroom –Jennifer Hofmann
• The Synchronous Trainer’s Survival Guide – Jennifer Hofmann
Resources
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• Synchronous e-learning – Patti Shank
• 101 Tips to Motivate the Online Learner – insync center
• Best Practices for Delivering Virtual Classroom Training– Randah McKinnie
And Several More on the Wiki
Resources