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Online Business Models
Keith Feighery: Digital Strategist
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Online Business Models
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Online business models
• Transactional based websites – Retail & Auction-based
• ASP, Direct Selling, Market based, Bid Economy, • Online provider - 3rd party paying services
– Recruitment sites, property services (myHome.ie), classifieds (craigslist), service providers (elance.com)
• Digital/software products or services– Software Products and Services
• Freemium (read Free and Fred Wilson, Andrew Chen), tiered customers etc…• Subscription driven• Paid Services (Realex, Paypal, WorldPay etc..)
• Media related subscription driven/ad based services– High quality content people willing to pay for e.g. Hulu, WSJ, Economist
• Revenue sharing click through sales models– Streaming music services – Spotify, Hypem, Blip.fm, MOG
• Online and Social Games– Advertising, virtual goods, subscription based, Lead Gen/Alternative Payment
• Mobile Apps– Lead Gen/Ad Driven
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Merchant & Market Driven
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Online Provider 3rd Party Paying Services
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Subscription Based Application
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Freemium Products & Services
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Media subscription services
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Revenue sharing click thru models
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Social Games
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Alternative Payments
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Mobile Services