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Confidential

Overview of vCloud case studiesThis document presents an overview of case studies published on www.vmware.com

Ashmi Chokshi. Product Marketing Team, VMware, Inc.Date: Apr 2012

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Case study: Datacenter focus: Financial services-as-as-service

Customer: NYSE Euronext

Challenge:•NYSE Euronext’s global customers focusing on infrastructure rather than core business of analytics

•Lack of NYSE data feed uptake due to challenge of integrating it

VMware Solution:• vCloud Director for

self-service access to on-demand computing and integrated market data

• Delivered as a service to global capital market

Benefits:•Increased NYSE revenue due to easy uptake of its market data

•Improved end-customer competitiveness due to focus on core business

Before After

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Case Study: Datacenter focus – Database-as-a-Service cloud

Customer: Oxford University, UK (VIDaaS initiative)

VMware Solution:•Shared, multi-tenant infrastructure using vCloud Director replaces desktops under researchers’ desks•Security with VMware vShield•Capacity expansion to Colt for hybrid cloud

Before

Challenge:• Delayed research

projects due to months required to set up databases

• High hardware costs• Lack of data

management and curation

Benefits:• Accelerated startup of

research projects to minutes

• Reduced hardware costs

• Accelerated innovation via controlled data sharing

AfterVDC VDC VDC

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Case study: Project focus – Self-service datacenter

Customer: Groupo Adeo – Adeo Services (European retailer)

VMware Solution:• Shared self-service

test/dev infrastructure using VMware vSphere, vCloud Director, vCenter Capacity IQ

Challenge:•Delays of as much as 2 weeks to get pre-configured development and test environments

•Capacity issues due to long-lived resources

Before

Benefits:• Preconfigured

development and test environments available in 15 minutes with self-service

• Increased productivity for system administrators

After

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Case Study: Elastic Capacity Expansion

Customer: Intercontinental Hotels

VMware Solution:• vCloud Director for on

premise infrastructure

• vCloud Datacenter Services using Verizon

Before

Challenge:• Holiday season

creates spike demand for applications

• Average demand is lower than maximum during holidays

Jan

MarMay Ju

lSep Nov

0

2 0

4 0

6 0

8 0

1 0 0

1 2 0 CAPEX

Unused Unused

Benefits:• Meet SLA for max

demand without large capital investment

• Application portability for future flexibility

After

Jan

MarMay Ju

lSep Nov

0

2 0

4 0

6 0

8 0

1 0 0

1 2 0

CAPEX Verizon Verizon

HybridCloud

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Other examples

Experian: Self-service provisioning for agile development environments

Dublin Bay Power: Production private cloud with security and disaster recovery

And many others

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Case study: Project focus – Self-service datacenter

Customer: Siemens IT Solutions & Services

VMware Solution:• Shared self-service

test/dev infrastructure using vCloud Director

• (Ongoing) On-demand secure, multi-tenant, SLA-sensitive services with vCloud Director, vShield, Chargeback

Challenge:• Local pools of

underutilized, custom infrastructure

• Manual provisioning of servers for software testing and on-demand applications

Before

Benefits:• Reduction in hardware

purchasing

• Increased time-to-market

After

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Case study: Interactive lab/demo

Customer: Airline software company

???

Before

Challenge:• Sales staff relied on

static PPT demos to sell software products

• Only moderate sales conversion

VMware Solution:• Product demos created

as templates in vCloud Director

• Salespeople could deploy interactive demos on-demand

Benefits:• Time to demo & close

sales was accelerated

• Demo interactivity enabled better messaging & increased sales

After

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Case Study: Datacenter Consolidation

Customer: Multinational Conglomerate

VMware Solution:• Shared infrastructure

using vCloud Director

• Load balancing using vSphere DRS

Before

Challenge:• Multiple BUs with

underutilized infrastructure

• Multiple IT teams without coordination

Benefits:• Reduction in hardware

purchasing needs

• Centralized, coordinated shared IT services team

AfterVDC VDC VDC