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PRODUCT DESIGN
SELLOFFVACATIONS.COM Prepared byInna SarkisovaSachin Pandey
Prathmesh GhagAlisa Orlova
TOUR 9620Group # 1
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LEVEL OF PRODUCT
Core ProductsTours
Travel Guide
Packages
Facilitating ProductsTransportation
Hotels + Flights
Cruises
Supporting ProductsAirport Parking
Electronic Tickets
Car Rentals
Travel Insurance
Augmented ProductsBrand and Image
Visitors participation
Accessibility
Experience during the tour
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NEW PRODUCTS….
Ski-Vacations (In Winters)
Over the last two years, 6.9% (1,715,769) of adult Canadians went cross-country skiing or snowshoeing while on an out-of town, overnight trip of one or more nights.
Of those who went cross-country skiing or snowshoeing, 35.3% (605,715) reported that this activity was the main reason for taking at least one trip in the past two years
Source :- http://en-corporate.canada.travel
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NEW PRODUCTS…
Agri-tourism Packages ( In Summers)
Local Food Tours Wine and Spirits Tours Farm Experience Tours Local Festivals & Fairs Tours
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The product Cruise Tour will be removed by Run Out method due to ship pollution and thus leading number of other pollutions such as Grey water, Toxic waste, Etc. Source - Contamination By Cruise Ship.
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MICRO-ENVIRONMENTSUPPLIERS - VINERIES
Canada – out of seven countries produce far less wine than consumes
(Wine Institute, 2009)
“Canada is very excited to be part of this historic agreement on sustainability principles and the positive efforts that the wine sector is taking to provide global leadership on wine sustainability.”Source- Paul Bosc, Chairman of the Canadian Vintners Association & Sustainability panelist representing Canada’s wine industry
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MICRO-ENVIRONMENTSUPPLIERS - VINERIES
Bad practices-- Use of synthetic chemicals
- Sterilizers in order to prevent the grapes
- From truest expression
- Pesticides
- Herbicides
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MICROENVIRONMENT-SUSTAINABLE WINERIES
Southbrook vineyards
2 awards for outstanding organic and biodynamic wines
promotes positive environmental action by: using organic, recycled glass water and waste reuse new product – Bioflavia – powerful antioxidant-
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MACRO ENVIRONMENT – NATURAL AND ECONOMIC ASPECTS
Deforestation in Canada – What are the facts?, Natural Resources Canada, 2008
19% of trees cut in one year - for recreation purposes (ski hills and golf courses)
Del Matto T., Conceptualizing a Sustainable Ski Resort, 2007
Ski resorts damage the environment and local economy: Deforestation and slope grading – erosion and wildlife extinction Road construction – damage to wildlife habitat Snowmaking – high energy and water usage Ski areas often rely on cheaper labor, thus contributing less to the
welfare of local economy
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PROVIDING TOURISTS WITH BROCHURE BEFORE THEY LEAVE FOR SKIING TOURSAMELIA EVANS, HANNAH SLOCUM, SUSTAINABILITY ON THE SLOPES, 2012
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RESOURCES
Trialto , Sustainable initiative , Southbrook Vineyards Honoured for its Commitment to the Environment, July 5, 2012 http://trialto.com/en-ca/pages/about/sustainability
Canada Newswire,Canada’s Wine Consumption is Growing, February 17, 2011 http://www.newswire.ca/en/story/749099/canada-s-wine-consumption-is-growing
The Vsncouver Sun, The Case for Canada’s Sustainable Wine Industry, November 23, 2011 http://blogs.vancouversun.com/2011/11/23/the-case-for-canadas-sustainable-wine-industry/
Wine Country Ontario , Sustainable Winegrowing http://winecountryontario.ca/sustainable-winegrowing
Southbrook Vineyards http://www.southbrook.com/home
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RESOURCES Stoddart Marc C. J., Making Meaning Out of Mountains - The
Political Ecology of Skiing, 2012 http://www.ubcpress.ca/books/pdf/chapters/2012/MakingMeaningO
utOfMountains.pdf
Del Matto T., Conceptualizing a Sustainable Ski Resort: a case study of blue mountain resort in Ontario, 2007
http://uwspace.uwaterloo.ca/bitstream/10012/3111/1/TDelMatto-sustainableskithesis-final-June21-2007.pdf
Additions and deletions of forest area, Natural Resources Canada, 2012
http://cfs.nrcan.gc.ca/pages/272 The Ontario Snow Resorts Association Pollution Prevention Task
Force, 2004 http://www.mysustainablecanada.org/attachments/127_Introductor
ytexttoskitemplates.pdf
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RESOURCES
Del Matto T., Scott D., Sustainable Ski Resort Principles, Sustainable Tourism Features, 2009
http://www.mysustainablecanada.org/publications/research-papers/113-sustainable-ski-resort-principles.html
TAMS 2006—Canadian activity profile: cross-country skiing and snowshoeing while on trips http://en-corporate.canada.travel/sites/default /files/pdf/Research/Product-knowledge/TAMS/ Canadian%20Travellers%20Outdoor%20Activity/CDN_X-Country_Skiing_Snowshoeing_en.pdf
Source - Contamination By Cruise Ship.(http://oceana.org/sites/default/files/o/fileadmin/oceana/uploads/europe/reports/cruise_ships_eng.pdf)
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Thank you!!!
Questions ?