Download - Parallels Automation for Hosted Exchange
Parallels Automation for Hosted ExchangeCarrier Grade Automation and Billing Solution for Hosted Exchange
Jan Lekszycki2nd Hosting Community Event23.04.2008
Parallels Automation
Agenda
• About Parallels• Market for Business Class Email• Business Case for Hosted Exchange• Parallels Automation Compliments Microsoft HMC• Parallels Automation Features• Parallels Automation Deployment• Customer Testimonials
Jan 2008 Parallels Automation for Exchange2
Parallels at a Glance
• Strong Foundation• Founded at the end of 1999
• 900+ Employees worldwide
• 500+ Partners, incl. Microsoft, Apple, Intel, AMD, Dell, HP & IBM
• Proven Track Record• Powering more than 1 Million Servers and Desktops
• Serving more than 10 Million End Customers in 125 Countries
• 27 Awards in the last 12 months
• Market Leadership• #1 in Desktop Virtualization (Parallels Desktop for Mac)
• #1 in OS-level Virtualization (Parallels Virtuozzo Containers)
• #1 in Server Automation Control Panels (Plesk Control Panel)
Jan 2008 Parallels Automation for Exchange3
Parallels Hosting Momentum
Jan 2008 Parallels Automation for Exchange4
• Serving Web Hosting Industry since 1999• Over 10,000 service providers as customers, with over 550 certified hosting partners
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• Global “market” leader in hosting automation and virtualization software
• Over 200,000 servers powered by Parallels control panels
• Over 700,000 VEs deployed
• Over 17,000 Virtuozzo physical servers
• Over 10 million active sites/domains
• Over 50 million mailboxes
Parallels Automation
Agenda
• About Parallels• Market for Business Class Email• Business Case for Hosted Exchange• Parallels Automation Compliments Microsoft HMC• Parallels Automation Features• Parallels Automation Deployment• Customer Testimonials
Jan 2008 Parallels Automation for Exchange5
Hosted Exchange Market
• SMB Market Size – 36 million mailboxes*• 40M small businesses (<25 users)• 670K medium businesses (<100 employees)• Total employees = 520M worldwide• 7% require business class email
• Retail price: $8 - $12 per mailbox per month• charge $2-4 / month extra for additional storage, etc.• charge $10 / month extra for mobile access
Jan 2008 Parallels Automation for Exchange6
* Source: Microsoft – based on data from Radicati Group
Hosted Exchange Market
Service Provider Mailbox Size Monthly Price
Intermedia 200Mb $10
IceWeb 200Mb $10
1&1 1Gb $8*
Mail2Web 500Mb $9 - 12
ExchangeMyMail 200Mb $10
ASP-One 200Mb $10
Jan 2008 Parallels Automation for Exchange7
* $7 plus domain and setup fees
Hosted Exchange with Wireless Access
Company Pricing(requires hosted Exchange mailbox)
Notes
• $10/month BES ($40 setup)• $20/month Goodlink ($20 setup) For wireless access, the customer
must also purchase:
- Wireless handheld device ($200)
- Hosted Exchange mailbox ($9-11/month)
- Wireless data plan ($35-50/month)
• $10/month BES ($50 setup)• $20/month Goodlink ($30 setup)
• $10/month BES ($40 setup)• $20/month Goodlink ($20 setup)
• $10/month BES (setup?)• $20/month Goodlink (setup?)
• $10/month BES ($50 setup)• $20/month Goodlink ($50 setup)
• No pricing – call only – targeting large customers
• No pricing – call only – targeting large customers
Jan 2008 Parallels Automation for Exchange8
Parallels Automation
Agenda
• About Parallels• Market for Business Class Email• Business Case for Hosted Exchange• Parallels Automation Compliments Microsoft HMC• Parallels Automation Features• Parallels Automation Deployment• Customer Testimonials
Jan 2008 Parallels Automation for Exchange9
Why Do Businesses Purchase Hosted Exchange?
• Less expensive than deploying an in house solution• Easier to maintain than an in house solution
• No patching and maintaining software
• More reliable than a “server in a closet”• Provides more features than POP mail
• Shared calendar and contacts• Distribution lists• Secure remote access• Mobile access
• Control panels for simplified management• Parallels automation allows department and end user control of
tasks that are normally delegated to an IT administrator
Jan 2008 Parallels Automation for Exchange10
ROI of Hosted versus In-House Exchange
• Businesses with fewer than 1,400 users should consider a hosted version of Exchange
Jan 2008 Parallels Automation for Exchange11
Assumptions:- Hosting- $10 / mailbox per month- No discounts for large accounts- No BlackBerry or mobile costs- In-House- Hardware is NOT redundant- 40 hours installation for initial setup- 1 extra tech ($70K) for each 500 users
for in-house- No BlackBerry or mobile costs
Cost of Hosted Versus In-House Exchange(3 years)
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
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25
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35
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45
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55
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65
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Hosted In House
Full spreadsheet with provider and customer ROI calculation is available upon request and approval.
Parallels Automation
Agenda
• About Parallels• Market for Business Class Email• Business Case for Hosted Exchange• Parallels Automation Compliments Microsoft HMC• Parallels Automation Features• Parallels Automation Deployment• Customer Testimonials
Jan 2008 Parallels Automation for Exchange12
Complementary to Microsoft HMC
• Exchange with HMC:– Multi-tenant architecture
– Scalability
– Reporting and monitoring
• Parallels delivers a complete offering: – Storefront integration with domain registration
– Automated ordering and provisioning
– Customer self management - control panels
– Billing and service plan management
– Resource reporting and tracking
– Reseller capabilities and control panels
Jan 2008 Parallels Automation for Exchange13
Feature: Wireless Access to Your Exchange Server
Jan 2008 Parallels Automation for Exchange14
Exchange Server- Email- Calendar- Contacts- Tasks- Files
Treo, Symbian, or other handheld device
Windows Pocket PC or Windows Smartphone
BlackBerry devices
Access to Exchange Server:• Push Technology – automatically delivers email to your handheld inbox• User Synchronization – delivers email on demand using send/receive• Outlook Web Access – allows users to view email using mobile browser
Account provisioning and control panels for wireless services.
Parallels Automation
Agenda
• About Parallels• Market for Business Class Email• Business Case for Hosted Exchange• Parallels Automation Compliments Microsoft HMC• Parallels Automation Features• Parallels Automation Deployment• Customer Testimonials
Jan 2008 Parallels Automation for Exchange15
Feature: Mailbox Level Storage Control
• End user administrators assign storage and view utilization at the mailbox level
Jan 2008 Parallels Automation for Exchange16
Feature: List, Folder, and Contact Management
• Create lists, aliases, and shared contacts from the control panel• Automatic creation of GAL based on users in organizational unit
Jan 2008 Parallels Automation for Exchange17
Feature: Exchange Store Management
• Service providers create and manage features on their Exchange servers
Jan 2008 Parallels Automation for Exchange18
Feature: Customer Upselling
One platform supports all services
1. Upgrade from Plan to Plan Upgrade Center in Customer Control Panel
2. Buy Additional ResourcesInside of the same service: disk space, traffic, IPs, mailboxes
3. Buy Additional Applications Application Vault in Customer Control Panel
4. Buy Additional Services Upgrade Center in Customer Control Panel
5. Buy Marketing Services
Jan 2008 Parallels Automation for Exchange19
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• Mechanism for up-sell is integrated into the provider and customer tools• Upsell process is very simple and intuitive for the customer
Features: Included with Parallels Automation
• The following key features are included in a PEM deployment, but are not Exchange Specific• Integrated storefront with domain registration• Automated provisioning through MPS with custom “providers” to
accomplish more than MPS alone• Billing support
• Integrated payment gateways• Service plan creation and management
• Customizable workflow for ordering and renewals• Customer web-based self-service and support• Support for HMC 4.0 advanced features
• Exchange 2007 with unified messaging• SharePoint 3.0 with advanced templates
• Automated customer notifications• Service ending• Resource shortfall• Provisioning status
• Marketing and integrated sales campaigns
Jan 2008 Parallels Automation for Exchange20
Parallels Automation
Agenda
• About Parallels• Market for Business Class Email• Business Case for Hosted Exchange• Parallels Automation Compliments Microsoft HMC• Parallels Automation Features• Parallels Automation Deployment• Customer Testimonials
Jan 2008 Parallels Automation for Exchange21
Deployment Options for Exchange 2007 with HMC 4.0
• Deployment 1: Entry Level• 9 servers, approximately 1,000 mailboxes• Issues: non-redundant architecture, upgrade path
• Deployment 2: Standard Hosted Exchange Deployment• 14 servers, approximately 5,000 mailboxes• Provides redundancy and upgrade path
• Deployment 3: Carrier Hosted Exchange Deployment• 20 servers, approximately 20,000 mailboxes• Fully redundant
Jan 2008 Parallels Automation for Exchange22
Architecture Diagram – Standard Level
• 14 server deployment• 2 Exchange front end servers• 2 Exchange back end servers• 2 Exchange edge servers• 2 DNS servers• 2 Active Directory servers• 1 Provisioning server• 1 PAS front end server• 2 PAS back end severs
• 3 optional servers• 1 BlackBerry messaging server• 1 SharePoint front-end server• 1 SharePoint back-end server
• Capacities• 5,000 mailboxes• 500 BlackBerry users
• Fully redundant and scalable
Jan 2008 Parallels Automation for Exchange23
Exchange Front-End
Exchange Back-End
External DNS
Active Directory
PEM OSS/BSS Front-End
PEM OSS/BSS Back-End
Back Network
PEMOSSCP01PEMDNS01
Provisioning Back-End
PEMDNS02
PEMAD01
PEMOSSSYS01 PEMBSSSYS01PEMMPS01
Edge Network
Front Network
Boundary Network
Internet
Roles:HT, CAS, UM
Roles:MBX, OAB
PEMEXMBX01, PEMEXMBX02(CCR Cluster) Mail Store Public Store OAB PEMAD02
PEMEXCAS01, PEMEXCAS02(Load Balanced) Outlook, OWA ActiveSync POP3, IMAP, SMTP OVA
Exchange Edge
Roles:EDGE
PEMEXEDGE01, PEMEXEDGE02(Load Balanced) SMTP (Spam/Virus Filtering)
Architecture Diagram – Carrier Level
• 20 server deployment• 4 Exchange front end servers• 6 Exchange back end servers• 2 Exchange edge servers• 2 DNS servers• 2 Active Directory servers• 1 Provisioning server• 1 PAS front end server• 2 PAS back end severs
• 3 optional servers• 1 BlackBerry messaging server• 1 SharePoint front-end server• 1 SharePoint back-end server
• Capacities• 20,000 mailboxes• 500 BlackBerry users
• Fully redundant and scalable
Jan 2008 Parallels Automation for Exchange24
Exchange Front-End
Exchange Back-End
External DNS PEM OSS/BSS Front-End
PEM OSS/BSS Back-End
Back Network
PEMOSSCP01PEMDNS01
Provisioning Back-End
PEMDNS02
PEMOSSSYS01 PEMBSSSYS01PEMMPS01
Edge Network
Front Network
Exchange Edge
Boundary Network
Internet
Roles:CAS,UM
Roles:EDGE
Roles:MBX,OAB
PEMEXMBX01..06(3 CCR Clusters) Mail Store Public Store OAB
PEMEXEDGE01, PEMEXEDGE02(Load Balanced) SMTP (Spam/Virus Filtering)
PEMEXCAS01..02(Load Balanced) Outlook, OWA ActiveSync POP3, IMAP OVA
Roles:HT
PEMEXHUB01..02(Load Balanced) SMTP for POP3 and IMAP Clients
Active Directory
PEMAD01
PEMAD02
Parallels Expert Services
Included in Parallels Automation for Exchange contracts:
• System Installation • Parallels supports deployment of operating environment• Process => Purchase servers, install operating systems, complete
pre-installation checklist, and turn over the project to Parallels
• System Configuration• Customize storefront• Customize service plans• Brand control panels
• One week of remote installation and configuration is included, additional support can be purchased in one week increments
Jan 2008 Parallels Automation for Exchange25
Parallels Automation
Agenda
• About Parallels• Market for Business Class Email• Business Case for Hosted Exchange• Parallels Automation Compliments Microsoft HMC• Parallels Automation Features• Parallels Automation Deployment• Customer Testimonials
Jan 2008 Parallels Automation for Exchange26
Customer Success Story
“The Parallels System Automation
control panel is by far the best
control panel we have used or
investigated. Our customers all
love the control panel, it is well
thought out, and easy to navigate –
even for novices. We get many
compliments and referrals because
of the control panel.”
Dave GrantzExchangeMyMail
Jan 2008 Parallels Automation for Exchange27
Business Challenge:
Launch Hosted Exchange 2003 with mobile services and the ability to upgrade to 2007 and integrate with third party solutions.
Parallels Provided:
Parallels provided planning, marketing, and deployment expertise to help EMM launch Hosted Exchange and SharePoint.
After the initial launch, Parallels automated support for BlackBerry and Goodlink, and helped ExchangeMyMail upgrade to Exchange 2007. Parallels also provided integration with archiving, anti-virus, and anti-spam platforms.
Customer Success Story
“Several solutions we investigated
were simply enhanced versions of
Microsoft’s toolkit. Parallels
Automation was the only solution
which delivered an integrated
package with a storefront, control
panels, billing software, and
business logic.
The days of manual mailbox
provisioning have gone by the
wayside. Service providers and
ISPs that provision accounts
manually will not be able to grow
and scale their business."
James Bond
CTO, IceWEB
Jan 2008 Parallels Automation for Exchange28
Business Challenge:
IceWEB wanted to offer IceMAIL through major electronics retail stores without running into capacity contraints.
Parallels Provided:
Parallels provided a single integrated system with an online storefront, billing system, customer control panels, and fraud management.
IceWEB customized Parallels Automation to deliver a branded storefront and unique ordering process from both the Internet and store sales representatives. The billing system was modified to charge for items such as mailing an Outlook DVD.
Customer Success Story
“Due to the structure of our 555
days free hosting offer, it was
important for us to have everything
automated to maintain low
administration costs. It would have
taken us years and many times the
investment to implement the
solution internally with a fraction
of the features that PAS supports."
Jochen Berger
CTO and Founder, Intergenia
Jan 2008 Parallels Automation for Exchange29
Business Challenge:
Deliver new product offerings. Keys to success involved rapid deployment and cost containment.
Parallels Provided:
Parallels helped Intergenia launch a unique shared hosting solution – 39 days after project inception. Within a few months, Intergenia was able to grow to a customer base of over 20,000 users while maintaining its leadership in the dedicated hosting market.
Later, Intergenia used PAS to quickly deploy other services, including Windows hosting and Exchange hosting.
Customer Success Story
Reseller Benefits:
- Branded control panels
- Sub-resellers
- Pricing flexibility
- Service plan flexibility
- Start reselling and then
purchase and install your own
system as your volume grows.
Need Help Planning?
- Contact us to obtain a
spreadsheet which shows how
many accounts you need to
sell to justify an investment in
building a Hosted Exchange
infrastucture.
Jan 2008 Parallels Automation for Exchange30
Other Stories:
Parallels Automation has contracted with over 44 service providers who plan to launch a Hosted Exchange offering. Parallels has helped with everything from planning to deployment to ongoing maintenance.
Other Options:
Parallels Automation has several providers who offer white label programs to service providers. A white label program can benefit providers who want to offer Exchange, but do not want to make the investment into or have the expertise to maintain an Exchange infrastructure.
Live Demonstration
• A fully operational, deployed system is available at CrucialServer.com• Contact [email protected] for an account on our
CrucialServer.com demonstration site. Initial presentation is required
Jan 2008 Parallels Automation for Exchange31
Summary
• Key Points• Business class email is a growing market• Using Parallels Automation and Hosted Exchange providers can
build a turnkey offering based on Parallels expertise
• Parallels Automation Provides• Integrated storefront• Automated provisioning• Customer self-service• Detailed billing and reporting• Unified messaging and wireless device support
Jan Lekszycki+48 606295890, [email protected]
Jan 2008 Parallels Automation for Exchange32