@adamblitzer

Content is hard!

Start “cheating”

Survey

•  Pick  a  topic  each  quarter  •  Keep  it  short  –  no  more  than  10  ques6ons  •  Offer  a  small  incen6ve  (but  obey  the  law!)  •  Easy  to  promote  –  thanks  social  media!  •  The  results  might  surprise  you  –  that’s  ok!  •  2  weeks  for  responses  

Press release

•  Catchy  headline  •  Just  the  facts  •  Use  client  /  analyst  quotes  

Infographic

Blog post

•  Point  of  view  •  Sharing  links  •  Infographic  •  Embed  instruc6ons  

White paper

•  You  have  this  already  right?  

Webinar

•  Live  webinar  •  Record  it  •  Post  to  blog  •  Share!  

Interviews

•  PR  pitches  when  survey  ends  •  Embargo  

You become an authority

Why newsjack?

•  Newsjacking  is  fun  to  say  •  Allows  content  to  “come  to  you”  •  Google  now  indexes  in  near  real  6me  –  key  for  journalists  

Make the connections

•  Tie  things  back  to  what  you  do  •  Have  a  point  of  view  •  Can’t  be  too  much  of  a  stretch  •  Don’t  spam!  

Move crazy fast

SHOUT IT FROM THE MOUNTAINTOPS!

Do this

Don’t do this

DON’T LET YOUR CONTENT GO STALE!

Arm your sales team

•  Take  all  of  the  content  you  made  using  what  we  just  talked  about  and  give  it  to  sales  reps  •  Add  to  signatures  •  Have  reps  send  it  out  via  email  plugins  •  Set  up  “sales  drips”  

Set up drips with the fake forward

Set up drips with the fake forward

•  Lets  you  send  HTML  emails  without  seeming  marke6ng-­‐y  •  Personalized  from  the  rep  •  It  fools  me…  and  I  founded  a  marke6ng  automa6on  company  damn  it  

Questions?