Download - Parle
Introduction –
oParle was set up in 1929 in the suburbs of Mumbai city, to manufacture sweets and toffees.
oAt that time market was dominated by famous international brands.
oIn 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.
oParle Glucose and Parle Monaco were the first brands of biscuits to be introduced.
o which later went on to become leading names for great taste and quality.
Mission:
“Hindustan ki Taakat.” For over 80 years, parle G as been a part of the lives of ever Indian. From the snow capped mountains in the north to the sultry towns in south, from frenetic cities to laid back villages, parle g has nourished, strengthened and delighted millions.
Vision :
The vision of Parle is to concentrate on consumers taste and preferences. The Parle brand has grown from strength to strength ever since its inception. For fulfilling its vision they do every batch of biscuits and confectionaries are thoroughly checked by experts staff, using the most modern equipment hence ensuring the same perfect quality across the nation.
Supply Chain Of Parle
Absorption of implied demand uncertainty
Supplier Manufacturer Retailor
Strategic fit of Parle
Parle-G has achieved its STRATEGIC FIT by
understanding customer taste, preferences along with low cost strategy and aligning it with supply chain strategy of more responsiveness.
Also, adopting innovation and producing wide variety of biscuits like,
Parle GMonacoKrackjackParle 20-20Hide and SeekMarie gold
Distribution Channel Network
Manufacturing unit of parle at various locations
Parle Depots
Wholesaler and Distributor
Procurement: Customers
Retailor
Manufacturing unitsHubliMumbaiBangaloreHaryanaBahadurgarhNeemranaRajastanUttaranchalDelhiKolkataAdditionally it has 11 manufacturing and 75
manufacturing units on contract
Warehouses of Parle-G in india
Design option for a distribution network
1. Distributor storage with carrier delivery
2. Manufacturer or Distributor Storage with Customer pickup
3. Retailer storage with customer pickup
Drivers of supply Chain InventoriesTransportationFacilities and handlingInformation
Design option for transportation network
Direct shipping with milk runs Direct shipping network
What Basis Parle will select C & F Agents…..? :-
oBased on the wide distribution network.
oAgents strong capital structure.
oMarket Experience.
oStrong relationship in b/w wholesalers and retailers.
oPrevious sales records.
o Name