Download - Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

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Page 1: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Insanity: Doing the same thing over and over again and expecting different results

Page 2: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Only 48% of media is delivered to the right audience

Page 3: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Source: Admap, May 2013

Ad-content congruence improves purchase motivation by 15%

Page 4: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Direct Sales?

Page 5: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Inside Sales?

Page 6: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Fax Team?

Page 7: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Programmatic is about changing the results, not just automating existing processes

Publishers should focus on relationships not just transactions

Understand the true value of your assets by taking a holistic view of all demand channels

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