VALUE OFFERDESIRED VALUE

CREATED VALUE

TRANSFER ACTIVITY

PARTNERSHIPCANVAS

AIM OF THE PARTNERSHIP

PARTNER WE

How will we collaborate toconnect and transfer value

with our partner?

What will be the result of thevalue transfer between partners?Think of:Joint product/service, new resource, exclusive arrangements,

e.g. the type of assets: land, buildings, plant and machinery,

Or intangible assets: goodwill, patents, copyrights, knowledge,

matching technology protocols,referral management

systems, content

How does our offer complement or enhance the assetswe desire from our partner?

What asset do we seek to leveragefrom a partner?

What leverage do we offerour partner?

(What does our partner value in us?)(What is our partner willing to offer us?)

VALUE OFFER

DESIRED ASSETS

CREATED VALUETRANSFER ACTIVITY

VALUE OFFER

DESIRED ASSETS

CREATED VALUETRANSFER ACTIVITY

Bart Doorneweert - partnershipcanvas.com