Tobacco – Weapon of Mass Tobacco – Weapon of Mass DestructionDestruction
1 billion smokers worldwide (40% of 1 billion smokers worldwide (40% of men, 9% of women)men, 9% of women) 80% in developing countries80% in developing countriesAlmost 6 trillion cigarettes smoked/yr Almost 6 trillion cigarettes smoked/yr worldwideworldwide
Tobacco – Weapon of Mass Tobacco – Weapon of Mass DestructionDestruction
6 million deaths/yr worldwide (11% of 6 million deaths/yr worldwide (11% of male deaths; 6% of female deaths) – male deaths; 6% of female deaths) – 600,000 from passive smoking600,000 from passive smoking More deaths than from malaria, TB, More deaths than from malaria, TB,
and AIDS combinedand AIDS combined Tobacco industry makes $7,000 for Tobacco industry makes $7,000 for
each of the direct deathseach of the direct deaths Estimated 8-10 million by 2030Estimated 8-10 million by 2030
APRC201725 March 2015 | Tokyo, Japan
WHO Framework Convention on Tobacco Control - The powerful tool to reverse tobacco epidemic
First global health treaty negotiated under auspices of WHO – adopted in 2003, entered into force on 27 Feb 2005.
6 Parties
APRC201725 March 2015 | Tokyo, Japan
WHO FRAMEWORK CONVENTION WHO FRAMEWORK CONVENTION ON TOBACCO CONTROLON TOBACCO CONTROL
• establishes tobacco control as a priority on the public health agenda
• provides an evidence-based tool for adoption of sound tobacco control measures
• introduces a mechanism for firm country commitment and accountability
180
APRC201725 March 2015 | Tokyo, Japan
9MPOWER…six proven polices to reverse the global tobacco epidemic and support implementation of WHO FCTC
• Monitor tobacco use and prevention policies
• Protect people from tobacco smoke
• Offer help to quit tobacco use
• Warn about the dangers of tobacco
• Enforce bans on tobacco advertising, promotion and sponsorship
• Raise taxes on tobacco
Article 8
APRC201725 March 2015 | Tokyo, Japan
Protect people from tobacco smoke• All people have a right to breath
clean air• There is no safe level of exposure• No exemptions should be
allowed• Only 100% smoke-free
environments protect health
APRC201725 March 2015 | Tokyo, Japan
All countries in the West Pacific Region have smoke-free laws…
Types of public places include: 1) health care facilities, 2) educational facilities (except universities), 3) universities, 4) government facilities, 5) indoor workplaces, 6) restaurants, 7) pubs and bars and 8) public transport.
WHO report on the global tobacco epidemic, 2015
…except in
Niue and Japan
More countries are expected to improve their P status this year
APRC201725 March 2015 | Tokyo, Japan
Japan is still a smoker’s paradise. No major successful lawsuits. Only voluntary restrictions on the national level.
FCTC compliance grade: F
2007 Johns Hopkins Bloomberg School of Public Health 16
Image source: Action on Smoking and Health, New Zealand.
Challenges with CSR Campaigns
BIG TOBACCO ETHICS COMMITTEE
“we’ve checked and rechecked the books on Responsible Business Ethics and it’s good news…
killing your customers just isn’t mentioned!”
2007 Johns Hopkins Bloomberg School of Public Health 17
Text source: Japan Tobacco International. Images source: RJ Reynolds.
Japan Tobacco International
“Our ambitions are embodied in our Mission Statement: To build a powerful global tobacco company, maximizing value for our key stakeholders while striving for industry leadership. We will differentiate ourselves through sustained innovation in all areas and always deliver the best in consumer satisfaction . . . We respect the views of society on tobacco and are ethical and responsible in our activities . . .”
—Japan Tobacco International