Framing the Future Patrick B. Comer
Founder & CEO, Federated Sample @comerpatrick
Welcome to Sample’s
BIG REVEAL
We are the growth engine of research
Just look at M&A activity in past 10 years…
Now is our time to shine, beyond the context of
research
From back office to the bank
Phase I – Panels
• Large scale recruitment efforts • Deep profiling to capture niche markets
Phase 2 – Routers, Aggregation, & River
• Routers increase panel output • Real-time river reduces short-term recruitment costs • Aggregation increases delivery
Phase 3 – Exchange Platforms & Integrations
• Automated targeted delivery and pricing between buyers and sellers with trade desks
• Resurgence of panel as liquidity is released • Direct integration of panels and survey platforms into
exchange
Mommy, where does sample come from?
Time to talk about the Birds & the Bees…
So What’s an Exchange?
Unified platform for automated distribution and pricing
How do you fit in?
There are new doors to knock on…
Broker: Facilitates transaction for 3rd party
Market Maker: A middleman that is not supplying or consuming sample
Clearinghouse: The distribution and auditable record of transactions
Natural Buyer: Firm actually running the survey
Natural Seller: Panel or supplier; the actual originator
The Industry roll out…
XL Firms (Global MR and Sample Companies)
• Already built similar technology
• Adopt quickly
• Need liquidity
Large Firms
• Honomichl 50 firms
• Build own trade desks
• Adopt platform
Medium-Small Firms
• Need broker
• Need field management services
Automation is revolutionizing Advertising
50% 50% Guaranteed Non-Guaranteed
We’re not too far off… it’s happening
45% *U.S. purchased completes on Fulcrum
How can we make this work together?
Thank you. @comerpatrick
