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PATRICK TANDYDirector of Communications
Maryland State Bar Association
(410) 685-7878
www.msba.org
@MarylandBar
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- P R E S S P L A Y -MAKING VIDEOS TO INFORM MEMBERS OF THE BAR & THE PUBLIC
NABE Annual Meeting w July 2015 w Chicago, IL
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MARYLAND STATE BAR ASSOCIATION
Founded
1896
Voluntary
bar
24,000+
members
30
Sections
30+
Committe
es
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MSBA’S VIDEO ENTREE
Outside vendor hired to produce one-time
promotional video
Three-and-a-half-minute video = $2,000
Enthusiastic Communications team proposed
spending same or less to develop in-house
video capabilities
Purchased video camera, editing software,
basic accessories
Since incorporated mobile video production
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WHYShould
YOUR BARUse
VIDEO?
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WHY USE VIDEO?
More accessible than ever
Meet members’ modern
expectations
News
Promotional
Archival
Testimonials
Even <gasp> just for fun!
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NEWS FEATURES
Maryland Bar
Foundation’s
22nd Annual
Professional
Legal Excellence
Awards
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SPECIAL FEATURES
MSBA Executive
Committee,
Young Lawyers
Section
participate in
Polar Bear Plunge
to Benefit Special
Olympics
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PROMOTIONAL
MSBA
Annual
Meeting
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TESTIMONIAL
MD LEGAL
LIONS:
Hon. Barbara K.
Howe
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ARCHIVAL
Hon. Pamila J.
Brown
MSBA
Presidential
Installation
Speech
June 13, 2015
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JUST FOR FUN!
Young Lawyers
Section
Sun Run
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OMG,
WHERE
Do I
BEGIN?
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WHAT DO WE NEED? Hardware
Video camera
File storage
Accessories
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HD VIDEO CAMERA
Canon Vixia HG20
About $250
60GB storage
Pros: Compact,
easy to use, better
picture quality
Cons: Requires
offloading files,
more cumbersome
than mobile, tablet
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MOBILE VIDEO CAMERA
iPhone
$500 - $700
64GB storage
Pros: Highly portable,
easy to use,
shoot/edit/upload
directly from phone
Cons: Lesser picture
quality, not ideal for
longer videos
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HARDWARE: File Storage
Video files require considerably more space
than photos
Files can quickly fill camera, hard drive
memory
External drive (2TB = $100)
Cloud service (e.g., Dropbox)
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HARDWARE: Accessories
Standard tripod ($20+)
Microphones (lapel, shotgun = $30+)
Lighting kit ($50)
Bag ($30)
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WHAT DO WE NEED? Software
Desktop (PC / laptop) editing
program
Mobile editing program
Platform / host
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SOFTWARE: Desktop
Power Director ($80)
Adobe Premiere (several hundred
dollars+)
Desktops programs offer more bells
and whistles
More advanced transitions, styles
More output options
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ADOBE PREMIERE
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SOFTWARE: Mobile
Much less expensive than desktop
options
Like smartphones and tablets,
designed to be very intuitive
iMovie ($4.99)
Pinnacle Studio ($9.99)
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PINNACLE STUDIO
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SOFTWARE: Platform
How will we present our videos?
Many free hosting sites
External hosts saves your bandwidth
Create your own channel
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MSBA YOUTUBE CHANNEL
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MSBA YOUTUBE CHANNEL
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MSBA VIMEO CHANNEL
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Okay…
WHOIs Gonna
Do All of This?
…so…
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STAFF
Yourself
Existing staff members(s)
New employee/position
Enthusiasm helps
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THE COST
Doesn’t have to send your budget to the moon
Mobile technology puts video capabilities within practical reach
One-time costs (hardware, software, accessories)
Ongoing costs (upgrades, staff time/travel expenses, stock content)
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VIDEO PRODUCTION TIPS
Know your audience
Be patient – good editing takes time
Learn as you go Get creative Cannibalize ideas,
make them work for you
Vendors for stock footage, stills, audio
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PATRICK TANDYDirector of Communications
Maryland State Bar Association
(410) 685-7878
www.msba.org
@MarylandBar