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Social business ?
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La techno change les relations
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Les datas changent le business
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Votre business devient social
Nielsen qualifie l’audience avec Twitter
Facebook prédit l’audience
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Au coeur du changement:le segment le plus important, l’individu
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Un corps social qui change le commerce
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Pas de valeur, pas de croissance sans social
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Certains l’anticipent
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Certains l’anticipent
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Le mode opératoire change
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Le Marketing change
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Tout paticipe au maketing
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Certains l’anticipent
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Certains l’anticipent
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PEUT-ÊTRETout ça, c’est pour les anglo saxons, la Belgique sera épargnée
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1. Belgians are highly engaged
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1. All categorises are not equal
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1. It’s driving sales
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1. Belgians challenge brands
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Digital typology
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Consumer Digitisation keeps growing
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More channels = more competition between brands
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Facebook fans are ambassadors
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Brands are loosing control
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Adapt or die
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The Path to digital reinvention
Focus on the future, not the legacy.
Experiment ASAP
Build your touchpoint ecosystem
Don’t forget Social
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On peut se voiler la face
BLOGS WERE ONCE CONSIDERED AS FUNNY BUT: Huffington Post, born in 2005, grew bigger than New York Times, USA Today, Wall Street Journal, Washington Post.
The Music Majors considered iTunes as Marginal: today25billions songs were downloaded. The industry missed the opportuinity.
Radios are considering iRadio, Spotify, Deezer as marginal phenomenon : Spotify has more than 20 millions listeners and 5 millions subscribers and one billion playlists.
Telcos did the same with Skype : Skype stands for 1/3 of international communications.
UNIVERSITIES AND SCHOOLS are suspicious about Massive Onlien Open Courses(MOOC): iTunesU has 1 billions downloads on iTunes U
”TV Owners challenge us : what are 20 min spent on You Tube worth compared to 4 hours on TV ?
Mass Media wonder what are 10.000 videos seen on a website worth against the millions viewers they have each evening ?
In the media world In other businesses
In between, YouTube gains 1million users every month and all media are loosing touch with people below 30 years old.
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Combien de temps ?Advertising is no longer what it used to be.
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Que retenir ?Where can web2.0 technology impact your value chain first ?
✤ Where can interactions with stakeholders create value or reduce cost ?
✤ Give a try to Enterprise social networks but take care of its adoption
✤ Define practices and guidelines internally in a participatory, ownable way
✤ Build and share best practices
✤ Expand to external networks while making your website social
✤ Stop trying to reach, make yourself accessible