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Public awareness events
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Events
Directly inform key stakeholders Stakeholders see work, meet management and staff Get better picture of org than from brochures or
press releases Useful for 2-way communication
You can communicate directly with audience You get immediate feedback – learn if people understand
message The org can make changes Stakeholder will think org is customer-oriented
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Events
Types of events Visitors' days Seminars with client groups. Conferences Field days
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Visitors’ days (1)
Gather info on audience Develop your message to meet their interests Decide how to present message
Wall-mounted exhibits Posters Demonstrations Computer displays Video Etc
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Visitors’ days (2)
Make exhibit attractive Illustrations Captions Colours Pictures Special effects
One idea per exhibit Be precise and concise No unnecessary details
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Visitors’ days (3)
Consider contracting out preparation Get exhibits ready on time Prepare programme
Opening ceremony Schedule of visits
Rehearse
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Seminars
Group discussions with stakeholders on theme Develop common understanding Develop strategy or plan action Improve interaction Ensure participation in decision-making Facilitate identification of problems
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Conferences
Hold conference to transmit org’s achievements to selected audience
Deliver info Invite questions and discussion from
audience
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Exhibitions
Present activities to mixed audience in various ways with various messages
Allow interaction with publics Inform and get instant feedback
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Different types of exhibits
International Introduce org to international market, mainly to
attract funding National
Eg, agricultural shows Create general public awareness Attract government support Providing info on org and activities Promote networking
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Different types of exhibits
Local Promote awareness among general public Potential or actual beneficiaries and partners Reception foyers, libraries, museums, conference
centres Portable
Mount wherever org has activities
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Characteristics of a good display Attractive, informative Original, stylish Effective use of pictures and posters Variety to demonstrate the org’s work Promotional material for various groups
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Characteristics of a good display Comfortable; space for face-to-face
interaction Seats for longer discussions
Automatic audiovisuals Video, PowerPoint presentations
Striking feature to attracts visitors A stand full of people attracts more people