Download - Pavneet singh kohli ppt on recharge
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PAVNEET SINGH KOHLI PGDFM-32PAVNEET SINGH KOHLI PGDFM-32
PRESENTING-
G-6
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MOBILE RECHARGE SELLERS EARNINGSMOBILE RECHARGE SELLERS EARNINGS
SURVEY CONDUCTED ON 30-01-2010
FINANCIAL RESEARCH
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IMPORTANCE OF STUDY:-IMPORTANCE OF STUDY:-
• Growth rate of telecommunication industry
• Many new companies are entering in the business of mobile recharge
• Severe competition
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OBJECTIVES OF RESEARCHOBJECTIVES OF RESEARCH
1. To identify daily sales of recharge sellers
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1.
2.
To identify daily sales of recharge sellers
To identify daily profit of recharge sellers
OBJECTIVES OF RESEARCHOBJECTIVES OF RESEARCH
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OBJECTIVES OF RESEARCHOBJECTIVES OF RESEARCH
1.
2.
3.
To identify daily sales of recharge sellers
To identify daily profit of recharge sellers
To find out leading company in the field of mobile recharge
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OBJECTIVES OF RESEARCHOBJECTIVES OF RESEARCH
1.
2.
3.
To identify daily sales of recharge sellers
To identify daily profit of recharge sellers
To find out leading company in the field of mobile recharge.
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SOURCES OF DATA -PRIMARY DATASOURCES OF DATA -PRIMARY DATA
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ANALYSIS AND INTERPRETATIONS OF DATA
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Revenue earned by seller
>2000 2000-5000
5001-10000
<10000 Total
NO. of respondents
2 11 9 4 26
% 8% 42% 35% 15% 100%
REVENUE EARNED BY A SELLER PER DAY
SOURCE: - Primary data
TABLE 1.4
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Figure- 1.4
INTERPRETATIONS: -1) 8% Seller get less than 2000 Rs per day2) 42% seller gets revenue between 2000-5000 Rs per day3) 35% seller gets revenue between 5001- 10000 Rs per day4)15% seller gets revenue more than 10000
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Percentage of profit
2% 2.5% 3% 0thers Total
NO. of respondents
1 15 1 9 26
% 4% 57% 4% 35% 100%
TABLE 1.5 PERCENTAGE OF PROFIT EARNE FROM DEALER
Source: - Primary data
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Figure- 1.5
INTERPRETATIONS: - 1)4% seller gets 2% as profit from dealer 2) 57% seller gets 2.5% as a profit from dealer 3)4% seller gets 3% as a profit from dealer 4)35% seller gets different % of profit apart from 2/2.5/3
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Consider business as profitable
YES NO Total
NO. of respondents
21 5 26
% 81% 19% 100%
TABLE 1.6 SELLER CONSIDER BUSINESS AS PROFITABLE
SOURCE: - Primary data
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Figure -1.6
INTERPRETATIONS: - •81% said yes they considered this business as Profitable •19% said no they didn’t consider this business as Profitable
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Recharge coupon/top up
>10 10-50 51-100 <100 total
NO.OF RESPONDENT
4 19 1 2 26
% 15% 73% 4% 8% 100%
TABLE 1.7RECHARGE COUPON/TOP UP PREFERRED BY CUSTOMER
SOURCE: - Primary data
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Figure -1.7
INTERPRETATIONS: -1) 15% of customer buys less than RS.10 recharge voucher2) 73% of customer buys RS.10 to15 recharge vouchers3) 4% of customer buys RS.51 to 100 recharges vouchers4) 8% of customer buy more than RS.100 or recharge voucher
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Monthly expenditure of shop
>1000 1000-2000 2001-5000 <5000 Total
NO .of respondents
1 1 1 23 26
% 4% 4% 4% 88% 100%
TABLE 1.8MONTHLY EXPENDITURE TO RUN A SHOP
SOURCE: - Primary data
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Figure-1.8
INTERPRETATIONS: -
• 4% seller has less than RS. 10000 monthly Expenditure• 4% seller has monthly expenditure between RS. 10000-2000• 4% seller has monthly expenditure between RS. 2001-5000• 88% seller has monthly expenditure of more than RS. 5000
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Customer per day
>50 50-70 71-100 <100 Total
NO. of respondent
14 5 4 3 26
% 54% 19% 15% 12% 100%
TABLE 1.9CUSTOMER RECHARGE PER DAY
SOURCE: - Primary data
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Figure - 1.9
INTERPRETATIONS: -
• 54% seller said less than 50 customers do recharge per day • 19% seller said 50-70 customers do recharge per day• 15% seller said 71-100 customers do recharge per day• 12% seller said more than 100 customer do recharge per day
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No of times customer gets recharge
Once a day or more
Once a week 2-6 times a week
Once a month
total
NO .of respondent
14 5 4 3 26
% 54% 19% 15% 12% 100%
TABLE 1.10NUMBER OF TIMES CUSTOMER GETS RECHARGE
Source: - Primary data
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Figure -1. 10
INTERPRETATIONS: - 54% of the customer comes once a day or more 19% of customer comes 2-6 times in a week 15% of customer comes once a week 12% of customer comes once a month
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Increase in sales
Yes No Total
No .of respondents
25 1 26
% 96% 4% 100%
TABLE 1.11INCREASE IN SALES DURING SPECIAL OFFERS
SOURCE: - Primary data
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Figure -1.11
INTERPRETATIONS: -• 96% of shopkeepers said there is increase in sales
during special schemes. • 4% of shopkeeper said that there is no increase in
sales
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Increase in sales
>5% 5-10% 11-15% 16-20% <20% Total
NO .of respondents
13 7 2 1 3 26
% 50% 27% 7% 4% 12% 100%
TABLE 1.12INCREASE IN SALES BECAUSE OF OFFERS & SCHEMES
SOURCE: - Primary data
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Figure -1.12
INTERPRETATIONS: -• 50% of sellers get less than 5% increase in sales• 27% of sellers get 5-10% increase in sales• 7% of sellers get 11-15% increase in sales• 4% of sellers get 16-20% increase in sales• 12% of sellers get more than 20% increase in sales
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Offers & target from the seller
Yes No Total
NO .of respondents
18 8 26
% 69% 31% 100%
TABLE 1.13 SELLER GETS OFFER & TARGET FROM THE DEALER
SOURCE: - Primary data
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Figure -1.1 3
INTERPRETATIONS: - •69% Seller said yes, they are getting offers & target from dealers•31% seller said no, they are not getting offers & target from dealers
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Credit from the dealer
>5days 5-10 days
11-20 days
21-30 days
No Total
NO. of respondents
4 1 1 No response
20 26
% 15% 4% 4% 0% 77% 100%
TABLE 1.15CREDIT OFFERED BY THE DEALER TO THE SHOP KEEPER
SOURCE: - Primary data
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Figure -1. 15
INTERPRETATIONS: - 1) 15% Sellers get credit for > 5days.2) 4% sellers get credit for 5 to10 days3) 4% sellers get credit for 11-20 days4) 77% sellers get no credit from their dealer
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Off day Yes No Total
NO.OF RESPONDENTS
21 5 26
% 81% 19% 100%
TABLE 1.16 OFF DAY (shop close)
SOURCE: - Primary data
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Figure -1.16
INTERPRETATIONS: -1) 81% Seller said yes2)19% seller said no
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FINDINGS•69% shopkeeper keeps all network recharge in their shop.•30% customers prefer IDEA network.•31% sellers get same profit percentage from all network dealers.•42% seller gets revenue RS. 2000-5000 per day.•57% sellers get 2.5% as a profit percentage from the dealer. •81% Seller considers recharge selling business as profitable.•RS. 10 to 50 recharge coupon/top up preferred by the 73% customers.•88% shopkeeper incur more than RS. 5000 as a monthly expenditure for their shop.
•69% shopkeeper keeps all network recharge in their shop.•30% customers prefer IDEA network.•31% sellers get same profit percentage from all network dealers.•42% seller gets revenue RS. 2000-5000 per day.•57% sellers get 2.5% as a profit percentage from the dealer. •81% Seller considers recharge selling business as profitable.•RS. 10 to 50 recharge coupon/top up preferred by the 73% customers.•88% shopkeeper incur more than RS. 5000 as a monthly expenditure for their shop.
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CONTI. FINDINGS• Less than 50 customers get recharge per day in a
shop.• 54% customer comes once a day or more to get
recharge.• 96% seller gets increase in the sales during
special schemes and offers.• 50% seller gets 5% increase in the sales because
of offer and schemes.• 69% seller gets offer and target from the dealer.• There is no credit being offered by the dealer,
77% shopkeeper said.• There is an off day on 25th of every month, 81%
shopkeeper said.
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SUGGESTIONS
•On the basis of our study we found that no credit is given to the shopkeeper by dealer. Credit can be provided on the basis of their past transactions, which will help to shopkeeper to grow their business.
•As sellers are getting 2.5% as a profit, it can be increased from 2.5% to 5% because a shopkeeper has to incur much expenditure which reduces their profitability.
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PGDFM
G-6