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PDG Prof. Dr. G. K. ThakralAssistant Rotary Public Image Coordinator
RI Zones 4 & 6A
PUBLIC IMAGE
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• Each one of us has a Public Image
• Companies, Brands and Organizations have a Public Image
• Cities, States and even Countries have a Public Image
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Look at the Images of these People... What feelings do you get ?
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Look at these Images … What comes to your mind ?
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Public Relations and Public Image
Public RelationsWhat we tell people about ourselves, our club activities, events
and services …
It is the crafted message that we give to the community
It is an effort to create awareness about us and to establish our credibility
Public ImageHow we are perceived… How is our club seen by the communityIt is the Public opinion about us
PUBLIC
ROTARY
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We can only try and control our MESSAGES.1
We cannot control our Public Image…
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HOW DO PEOPLE MAKE THEIR OPINION?
WHAT WE SAYThe written or crafted messages contribute only 20% to the
Public OpinionWHAT WE DO:80% share to our Public Opinion comes from
How do we Behave, How do we Conduct ourselves, and
How do we Act ? Therefore,
80 % of message is non-verbal & Involuntary20% of message is written/verbal & Voluntary
This 80% is known as ROTARY’s BODY LANGUAGE
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Rotary’s Body Language plays a
Crucial Role
If our 80%is not able to leave a
Good & Positive Impression…
It doesn’t matter how attractive we
Make our 20% by way of Crafted Messages...
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We are under constant Watch.....Our Actions, Our Behaviour, Our Conduct
are under constant vigil of the people and the communities
Rotary Actions in here
General public out there
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What Creates Rotary’s Public Image
Behavioral Image of
Rotarians
Rotary’sCore values
Visual Image of both
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Public Image is a result of…
That’s why we need to put emphasis on Public Image
‘Doing good’&
‘Letting people know about it’
We excel in the former,But often struggle with the latter
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So let’s talk about the Messages that we send,
and How do we send them ?
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Rotary has its own unique language, that even some Rotarians
don’t understand.
How will general public understand it ?
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Communicating with non-RotariansDon’t understand our jargon or acronyms
They don’t care about our Classification system
They have no concept of so many names attached to one organization
Write like a non-Rotarian, because people:
They don’t care about Our International President Our Annual Theme And why we keep changing them every year
They are not interested in the year Rotary started
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How are we known by our Global Public ?
Never Heard of Rotary
Know Name Only
SomeFamiliarity
The Global Survey
4/10 Persons
40%
4/10 Persons
40%
2/10 Persons
20%
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“We are the greatest story never told.Quite simply, strengthening our brand is essential to Rotary’s future.”
: Jennifer E Jones RI Director
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We need to reposition our image which we recognize has faded in many parts of the world : K.R. Ravindran RI President
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Doing business without advertising is like winking at a girl in the dark…
You know what you are doing
but others do not know it….
We need to promote
Our Brand
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The Brand
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What is a “Brand” A distinguishing symbol, mark, logo,
name, word, sentence or a combination of these items that
companies use to distinguish their product from others in the market
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Brand confusion?
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The Brand
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OUR MASTERBRAND SIGNATURE(Our Official Logo)
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Brands Evolve
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Rotary BRAND has evolved, too
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FLEXIBLE AND CONSISTENT
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How do we project our Brand?Rotary Club of
Delhi Rotary
Delhi South
Rotary
Delhi MetropolitanRI District 3011
Rotary
Delhi Central
Rotary Club
Delhi Rajdhani
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What is happening, we are banging the drum with… Apani Apani dhapali….
Delhi South
Delhi Rajdhani
Delhi Metropolitan
Delhi CentralDelhi
Delhi West
New Delhi
Delhi Midtown
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How should we project our BRAND
District 3011
Delhi Central
Delhi Metropolitan
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What should happen ?
RotaryDelhi West
RotaryDelhi South
RotaryDelhi Central
RotaryDelhi Midtown
RotaryDelhi
RotaryNew Delhi
RotaryDelhi Rajdhani
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The core of Public Relations
is The art of
Story Telling"Sometimes reality is too
complex. Stories give it form." --Jean Luc Godard
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VID-20140715-WA0004.mp4
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Telling Our Rotary Story
We need to tell our story in ONE Voice,
in a COMPELLING Manner,with a CONSISTENT Message
and the story has to have a
TOUCH OF HUMANITY….
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Imagine the Impact…..
Million Members
Delivering a Consistent Message
1.2Stronger Brand More Members,
More Donors, More Partners
Greater Impact
of Rotary
We need to promote
Our Brand
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How to Share
OUR STORYWith Traditional & Electronic Media
Prepare Notes on:Your Project
• What . Who . Where . When . Why . How
The Media in Your Community• Create a List & Assess their Needs
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TRADITIONAL MEDIA
• PRINT MEDIA • English & Vernacular • Dailies & Periodicals
• ELECTRONIC MEDIA• Local / Regional / National TV Channels• All India Radio / Private Fm Channels
• OUTDOOR• Hoardings • Bus Panels • Traffic Signage
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ONLINE MEDIA
• YOUR CHANNELS• Website . Blog . Youtube . Twitter . Linkedin .
Facebook . Instagram . Emailers
• SHARING• Tumbler . Digg . FB Pages
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ROTARY MEDIA
PRINT • The Rotarian . Rotary News . Rotary
Samachar• Governor’s Monthly Letter . Club Bulletin
ONLINE • Rotary Showcase• Rotary Voices• E_Flash Rotary
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MAKE ROTARY VISIBLE TO PEOPLE
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MAKE ROTARY VISIBLE TO PEOPLE
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MAKE ROTARY VISIBLE TO PEOPLE
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MAKE ROTARY VISIBLE TO PEOPLE
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MAKE ROTARY VISIBLE TO PEOPLE
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MAKE ROTARY VISIBLE TO PEOPLE
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Now that is a public image!
The creation of an artificial reef for the revitalisation of the marine environment and to improve the livelihood of fishermen the
Philippines.
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A good public image for Rotary helps in
• Creating a favorable environment for Rotary to achieve its goals
• Building of a sustainable organization
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Bang the Drumand
Don’t Stop it
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Thank You