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Pengyu Hong, Danfeng Li,
Jun Li, Zhaoyu Liu, Zhen Wen
—— Multimedia Converting InterfaceMultimedia Converting Interface
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Company OverviewCompany Overview
Mission:
Innovate computer character animation.– Multimedia-driven face animation – Reconfigurable virtualization
Company: – Hi-tech animation software company
– Based on years of research supervised by Prof. Thomas S. Huang at UIUC
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Product Description Product Description – Technology
IFaceSpeech to face
animation
Speech streamText stream
Text to face animation
Video to face animation
Video stream
Face Modeling
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Product DescriptionProduct Description – Product line – Product line
IFace Software Development Kit (SDK)
IFace Basic – Low cost & quality IFace Professional – Moderate cost & quality IFace Enterprise – High cost & quality
Future products
– Importable engines & function calls.
IFace Software
Full body animation
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Product Description Product Description – Applications– Applications
Video GamesVideo Games
TV/Movies
Visual Communication
Electronic Art’s WCW wrestling game
Tomb raider
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Product Description Product Description – Applications– Applications
Video Games
TV/MoviesTV/Movies
Visual Communication
Toy Story
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Product Description Product Description – Applications– Applications
Video Games
TV/Movies
Visual
Communication
(Source: Newsweek)
– Visual email– Internet chatting– Web advertising– Very low bandwidth handheld device communication– Web-based real-time customer supports
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Product Description Product Description – Value Proposition– Value Proposition
We bring competition advantages to our customers by helping them:
Multimedia driven face animation.– Increase flexibility
Automatically create high-quality face animation.– Save time & cost
Enable face-based,vivid information delivery.– Attract buyer’s attention.
Achieve reconfigurable virtualization– Create more realistic and appealing products
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Market Analysis Market Analysis – Video game– Video game
Video games represent the fastest growing segment in the U.S. entertainment industry
3.74.4
5.56.1
0
1
2
3
4
5
6
7
1996 1997 1998 1999Year
$Bil
lion
105
133
181 187.7
50
70
90
110
130
150
170
190
210
1996 1997 1998 1999Year
Mil
lion
Revenue Growth Unit Sales Growth
(Source: PC Data)
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Market Analysis Market Analysis – Video game– Video game
Video games represent the fastest growing segment in the U.S. entertainment industry
3.74.4
5.56.1
0
1
2
3
4
5
6
7
1996 1997 1998 1999Year
$Bill
ion 105
133
181 187.7
0
50
100
150
200
1996 1997 1998 1999Year
Mill
ion
Revenue Growth Unit Sales Growth
(Source: PC Data)
1Q of 2000: unit sales grew 20%, revenue increased 16%.
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Market Analysis – Market Analysis – Animation Tools
(Source: M2 Research)
Million
$152MAGR 12.6%
$358MAGR 14.8%
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Market Analysis Market Analysis – Customer analysis– Customer analysis
Our potential customers include:
Companies that integrate IFace SDK into their products for reconfigurable virtualization:
• NINTENDO
• Sony
• Electronic Arts
… …
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Market Analysis Market Analysis – Customer analysis– Customer analysis
Our potential customers include: Companies that integrate IFace SDK into their products for
reconfigurable virtualization.
Companies that use IFace software as development tool in their business:
• On-line news or information providers (e.g. Ananova, CNN).
• Online advertisement producers (e.g. Advertising.com, Direct-Web Advertising, Y&R Advertising).
• Web-based real-time customer support providers (e.g. FaceTime Communications Inc., LivePerson Inc).
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Market Analysis Market Analysis – Customer analysis– Customer analysis
Our potential customers include: Companies that use our products to design or manufacture their own
product.
Companies that use our products as development tool in their business.
Millions of end users.
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Market Analysis Market Analysis – Competitor analysis– Competitor analysis
CompetitorsCompetitors Our AdvantageOur Advantage
Companies use traditional approaches (e.g. Discreet, SoftImage, Maya )
New technology which saves at least 90% time, therefore saves cost
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Market Analysis Market Analysis – Competitor analysis– Competitor analysis
CompetitorsCompetitors Our AdvantageOur Advantage
Companies use traditional approaches (e.g. Discreet, SoftImage, Maya )
New technology which saves at least 90% time, therefore saves cost
Face2Face – Video driven
LIPSinc – Speech driven
Companies use new technology
Complete solutions Text driven Speech driven
Video driven (better)
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Market Analysis Market Analysis – Competitor analysis– Competitor analysis
CompetitorsCompetitors Our AdvantageOur Advantage
Companies use traditional approaches (e.g. Discreet, SoftImage, Maya )
New technology which saves at least 90% time, therefore saves cost
Face2Face – Video driven
Companies use new technology Complete solutions Text driven Speech driven Video driven (better) LIPSinc – Speech driven
Potential competitors in the future (research labs)
More advanced technology
Early move advantageMore energetic &
motivated
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Marketing Plan – Marketing Plan – Target marketTarget market
Video game as main target• Large ($6.1 billion in 1999); high growth rate (16%
in 1Q 2000)• Benefit most from our technology
Pricing: License – charge by video game unit sold
• Well-defined market: ~20 major companies;
the largest four take 50% of the market share
Product: IFace SDK – importable engine
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Marketing Plan – Marketing Plan – Target market (cont.)Target market (cont.)
Animation software
Pricing: Charge by software unit
• TV/Movie studios – currently the largest market in animation software industry (42%, 1999)
Products: Different versions of software products
• E-commerce – emerging market along with the growth of Internet industry.
• End users – large potential customer base
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Marketing Plan – Marketing Plan – Advertising & PromotionAdvertising & Promotion
Advertising
• Magazine and online ads– Game Developer– Computer Graphics World– Yahoo– eBay– …
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Marketing Plan – Marketing Plan – Advertising & PromotionAdvertising & Promotion
Advertising• Magazine and online ads
• Trade shows and conferences– SIGGRAPH– ACM Multimedia– COMDEX
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Marketing Plan – Marketing Plan – Advertising & PromotionAdvertising & Promotion
Advertising• Magazine and online ads• Trade shows and conferences
• Product reviews– Digital Producer– Gamasutra– cnet– zdnet
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Marketing Plan – Marketing Plan – Advertising & PromotionAdvertising & Promotion
Advertising• Magazine and online ads• Trade shows and conferences• Product reviews
• On-line MCIFace community– announce news– provide services– exchange ideas among the end users
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Marketing Plan – Marketing Plan – Advertising & PromotionAdvertising & Promotion
Advertising• Magazine and online ads• Trade shows and conferences• Product reviews• On-line MCIFace community
Promotion• Free license of IFace SDK for the 1st year• Time-limited free trial of IFace software products
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Operations and DevelopmentOperations and DevelopmentOperations – Quick reacting to the market demands
– Good relationship with customers– Competent engineer team– Continuous R&D
Development timeline
Jan Feb Mar Apr May Jun July Sep Oct Nov Dec
DevelopingDeveloping
Testing Testing
ReleasingReleasing
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Management TeamManagement TeamFounders with competent technological expertise
– Pengyu Hong (CTO) and Zhen Wen are the key researchers of the project leads to MCIFace tech. at UIUC.
– 10 accumulative years of software development experience in face modeling/animation
An external experienced CEO, VP Marketing, VP Sales and CFO.
Strong board of advisors
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Financial PlanFinancial Plan
In Year 5, sales of $71.6 million, with an after-tax net profit of $29.1 million, and a staff of about 105.
$20,000 seed fund from the founders. Financing round
financing Date Amount Shares IRR
1st round Jan-01 $1.6 mil 24% 85%
2nd round Jan-02 $2.0 mil 8% 55%
Breakeven at the end of the 3rd year
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Exit StrategiesExit Strategies
Buyout– By animation software companies (e.g.
Discreet, SoftImage)– By large companies (e.g. Microsoft, AT&T)
IPO– Solid products– Sound market share
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Demo Demo – Text driven face animaton– Text driven face animaton
“We strive to make the meter on animation production, and are always looking for new technology that will enable faster, more appealing character creation,”
said Joel Kransove, Digital Director of Nickelodeon. (Source: Digital Producer)
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Demo Demo – Speech driven face animation– Speech driven face animation
“Game characters have become synthetic actors and dialogue is an essential element of the effect we create. The quality of the lip-synching can make or break the sense of reality,”
said Scott Cronce, vice president and CTO at Electronic Art (Source: Gamepro)
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Demo Demo – Video driven face animation– Video driven face animation