Download - Pepsi personas
Pepsi PersonasFeature Your Flavor
Big Idea Feature Your Flavor: Each of the many flavors of Pepsi has it’s own characteristics, it’s own face. That face, could be you.
Target Audience Expressed intention of targeting Women (ages 13-50), with the long term intention of using the women to drag in men.
Strategy
Targeted YouTube Advertising
Social Media Presence
Website Quizzes and Promotion
Facebook Competition
Mobile Text-In/App Persona Finder
YouTube
Paid Ads Video Posts Contest Medium
Mobile
Downloadable Pepsi Persona’s App Text-in Pepsi Persona Finder
Social Media and Main Site Pepsi Personas: Feature Your Flavor Contest
Contest Details Fly to Pepsi Headquarters in New York, First Class! Feature your flavor! Join our models for a photo and video shoot Join the Pepsi Team, enjoy a night out with our Pepsi Persona’s Models at exclusive events!
Key Performance Indicators
Financials Item Cost
Hours of Digital Marketing time $80,000Models + Photo Shoot $11,200
Contest award: models attendance $1,200
Contest award: 2 tickets to fly to New York, round trip$1,200
Cost of producing/filming commercial ads: including contest award photo shoot and commercial
$30,000YouTube Ad Time $7,800,000
Total Cost $7,923,600