Download - Personal Marketing for the Busy Entrepreneur
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PersonalMarketing
for the Busy Entrepreneur
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Personal Marketing Website List [email protected]
Youtube
Slideshare
Google+
ResearchGate
SunZu
Myspace
Klout
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Create a Personal Calendar
• Facebook Fridays
• Linkedin Tuesdays
• Saturday Strategy
• Scan business cards asap
• Put all emails into Linkedin
• Always reprint your cards
• Always have a pen, a watch and a notebook
• Index cards can work!
• Invest in a neatdesk or some other scanner
• Open a dropbox
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Family Business Management
Skype
Dropbox
Udemy
Google Hangouts
Lunches/Meetings
Games
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The Big PicturePersonal Marketing evolves into
Company Marketing
Remember this…
Environment: SLEPT
Marketing Strategy: STP
Marketing Tactics: 4Ps
Reference: Principles of Marketing by Philip Kotler and Gary Armstrong.
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What is Positioning?
• Positioning is the centerpiece of Marketing Strategy
The positioning identifies the way a firm wants targets to think about their product/brand/activity to maximize their interest
The positioning defines how the product/brand/activity will be differentiated to compete in an increasingly competitive marketplace
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Positioning Statement
• Summarize your positioning using the following template:
• “To (target market), X is the brand of (frame of reference) that (benefit/point of difference) because of (product attribute)”
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In your opinion what makes the Hummingbird a good metaphor for an
entrepreneur in the Caribbean?
Chapter 1 Slide 8
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Managing Oneself
Elizabeth Holmes (Theranos)
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Managing Oneself by Lisa Jessamy
(pg 12, UWI-ALJGSB Ialum Magazine, Sept 2014)
1. Find yourself (Personal SWOT)
2. Define your brand
3. Find a purpose ( a reason for being)
4. Build your team
5. Plan to take action
6. Manage your money
7. Lead while learning
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The Importance of Social
Networking
What is the importance of Social Networking to the Caribbean Entrepreneur? (Think-Pair-Share)
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The Importance of Social Networking
• Easy to communicate with customers
(no secretarial barrier e.g. a tweet to Ali Brown)
• Affordable and in some cases no charge at all!
• One congruent communication strategy for all stakeholders
• Easy access to customers for small and medium companies that was never before available
(e.g. Machel Montano chocolate bar photo on facebook)
• Wonderful source of market intelligence and research