Personal Vs. Professional Marketing:
What’s the Right Mix?
Social Media
Keeping it Professional
Unique Humor
Touchy Feely
CoffeeNate.com
Zynali Marketing Solutions
Melissa Salas
BuyTV
A New Challenge – Swiss Watch International, “The SWI Group”
Scott Jangro - Shareist
Two Different Voices
Two Different Voices
Consistency
Taking Risks
Taking Risks
Negative Comments
Negative Comments
Customer Service
Ways to Appear More Personable to your Audience
Sharing Workplace Culture
Sharing Hobbies and Interests
Philanthropy
Showing Strategies and Failures
Showing off Successes!
Personal Stories
Real Time Marketing (Newsjacking)
Newsjacking #fail
Newsjacking #Fail
Newsjacking #Fail
Newsjacking #Win
Sharing Your Opinion
Inviting Customers to be Personal
Conclusion
• Identify Your Audience• Determine Your Voice, or the voice
you decide upon for your page’s audience
• Remain Consistent with that Voice to build loyalty of followers
• Use Common Sense• Let Your Personality Shine!
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Who are we?Ashley Coombe - Shuffling Madness MediaTwitter: @ashleybcoombeFacebook: ashleybcoombe
Nathan Smith - ZynaliTwitter: @coffeenate, @zynaliFacebook: Nathan.Smith1
Melissa Salas - Swiss Watch InternationalTwitter: @melissadsalasFacebook: melissa.salas
Scott Jangro - ShareistTwitter: @jangroFacebook: jangro
