Download - Personalized Retargeting
PersonalizedRetargeting
Driving revenue through personalized user engagement
Unlimited number of custom landing pages generated real time and automatically (PPC and Adwords automatization tool)
Re-engage and convert high-intent prospects with personalized banners on sites you advertise on
GRAVITY R&D`S MAIN FEATURES
Recommend the most interesting content to your users
Personalized Recommendation
Send personalized newsletters, transactional emails and email alerts
Newsletter Personalization
Personalized Retargeting
Rank search results based on personal interest, predictive search
Smart Search
Dynamic Landing Page
The Data We Collect
RETARGETING SOLUTIONS
• Banner optimization in cooperation with advertising networks
• Pre-targeting + re-targeting on 3rd party sites requires onsite integration
• GDN campaign optimization Gravity is a certified Google partner for GDN campaign optimization
for CEE region
BANNER OPTIMIZATION
• Goal: reach higher CTR (higher prized ad campagin; AV based) minimize AV to reach target CT (save display cost) ad network can sell more campaign for the same display purchase
• Content: ad portfolio of an ad network
• User identification: ad network cookie
• Information used: Displayed banner Page content information Clicked banner
RECO database
User behavior tracking w/ ad
network cookie
ad catalog
Integration with ad networks
Everything about the integration process:https://developers.gravityrd.com/display/DEV/Integration+Overview
ad optimizationad display
Pre- and retargeting
• Goal: reach higher CTR with personalized offers on 3rd
party sites exploit on-site user behavior on 3rd party
personalized banner display increase CTR and conversion acquire new clients
• Content: products or creatives of site owner• User identification: site id + Gravity cookie• Information used:
Displayed banner Page content information Clicked banner
Recosys database
User behaviour tracking
Design dynamic banners
Recosys ad server
ad catalog
INTEGRATION
Everything about the integration process:https://developers.gravityrd.com/display/DEV/Integration+Overview
1st week0%
50%
100%
150%
200%
250%% - daily moving av-erage
Business objective:
Improve the click through rate 30+ million ads served daily Creative targeting in 2 zones of a
hub site
KPI CTR
Increase of KPI
On average 110%
Testing
method
A/B (in-house solution)
Results:
Hungarian market leader in online marketing technologies.
Provides 16 billions of ads on a monthly average.
2nd week
CTR increase by Gravity
3rd week
BANNER OPTIMIZATION
ABOUT JOFOGAS.HU
One of Hungary’s
leading general
classified site
7.2 million visits per month
Launched in 2010
Member of Schibsted Classified Media Group
Pilot Scope for A/B Test
16x better CTR
24x conversionIncrease (ad reply)
PERSONALIZED RETARGETING ON 3RD PARTY WEBSITES
Increased Click-Through Rate
25/0
1/20
14
27/0
1/20
14
29/0
1/20
14
31/0
1/20
14
02/0
2/20
14
04/0
2/20
14
06/0
2/20
14
08/0
2/20
14
10/0
2/20
14
12/0
2/20
14
14/0
2/20
14
16/0
2/20
14
18/0
2/20
14
20/0
2/20
14
22/0
2/20
14
Gravity - personalized (%)
Gravity (average) (%)
Gravity - not personalized (%)
Jofogas (%)
7X
16.5X
2X
Scenarios
Jófogás – All
Gravity – Average
Personalized
Non-personalized
Increased CTR and Conversion (Ad Replies) CTR and conversion (Ad Reply) results on jofogas.hu
ads (displayed on a third-party site)
14/31
Ad Reply increase (%)(conversion)
BASELINE
8.5x
24x
1.7x
CTR increase (%)
BASELINE
710 %
1650 %
190 %
About ingatlan.com
Nr.1 real
estate site in Hungar
y
4 million visits per month
17% daily increase in the number of unique visitors
Top of mind real estate site in Hungary
3/29/2014 5/2/20140.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
1.8%
Non-personalized (%) Personalized (%)Baseline
Popular ads for unknown visitors
Personalized offers for known visitors
GDN CAMPAIGN PERSONALIZATION
KPI CTR
Increase of KPI (known) Up to 26x
Increase of KPI (unknown) Up to 4x
Testing methodA/B (in-house
solution)
Results:
CEE’s largest online real estate advertising company
Baseline
Results in Google Display Network
Media buying: much cheaper, easier, flexible
→ CTR: 3x higherRe-targeting: 8-10x higher
Pre-targeting: 30-50% higher
→ Conversion: 4x higher
→ Take advantage of all GDN features
RETARGETING IN DIFFERENT FIELDS
Increase on CTR (%, Click-Through-Rate) compared to Advertisements without recommendation (weekly average)
0 1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051520%
200%
400%
600%
800%
1000%
875%
340%
637%
EXAMPLE OF PERSONALIZATION
Simple banner(no event)
Personalized banner
• Combining algorithms and manual rules
• Campaigns for user segments
• Immediate feedback
• Sophisticated target group specification for user and item segments or context
• A/B testing of different rules
• Metadata, context and behavioral rules
FULL CONTROLL: MANAGEMENT DASHBOARD
DIFFERENTIATING FEATURES
Our solution delivers directly attributable, immediate and tangible results
The heart of our solution are the advanced recommendation algorithms that provide significant KPI improvements
We have outstanding experience in various industries
The unique nature of our solution automatically provides access to huge amount of user behaviour data that can be retrieved for a multitude of other marketing purposes
Thank you!
www.gravityrd.com
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