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Define Target Customer
Diagnose Customer Needs &
Wants
Differentiate Products &
Services
Demonstrate Value Gains
Deliver Compelling & Specific
PropositionsDocument Results
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Define Diagnose Differentiate Demonstrate Deliver Document
HARBIN
XINJIANG
TIBET
QINGHAI
GANSU INNER MONGOLIA
SHAANXI
HEILONGJIANG
JILIN
LIAONING
HEBEI
SHANDONG
BEIJING
TIANJIN
NINGXIA
SHANXI
SHANGHAI
HENAN
ANHUI
JIANGSU
HUBEI
ZHEJIANG
ZIANGXI
FUJIAN
GUANGDONG
HONGKONG
HUNAN
GUANGXI
GUIZHOU
YUNNAN
SICHUANCHONGQING
SHENZHEN
GUANGZHOU
CHENGDU
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Define Diagnose Differentiate Demonstrate Deliver Document
Opportunity
High
Low
NeedStrong Weak
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Define Diagnose Differentiate Demonstrate Deliver Document
Business
Reduce cost
Increase efficiency
Improve quality
Increase throughput
Increase profitability
Minimize inventory
Personal
Gain face
Guanxi
Earn productivity bonus
Earn promotion
Minimize risk
Reduce stress
Business needs are measurable but personal needs are subjective
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Define Diagnose Differentiate Demonstrate Deliver Document
Customer Connection
Product Relevance Product Differentiation
Consistent High Quality
Relevant Industry Approvals
Product Accessability
Support
Brand A
Brand B
Brand C
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Define Diagnose Differentiate Demonstrate Deliver Document
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Define Diagnose Differentiate Demonstrate Deliver Document
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Define Diagnose Differentiate Demonstrate Deliver Document
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