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Photography, Personality &Social Media
Abigail King
Social Media Conference – Visit Costa Brava – September 2011
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Abigail KingSOCIAL MEDIA – INSIDE THE TRAVEL LAB
– “One of the best travel blogs in the world.” Lonely Planet
– Ranked as one of the most influential travel blogs by Google, Klout, Peer Index, Invesp and more...
FREELANCE JOURNALIST
– Lonely Planet, BBC, CNN, Red Magazine, UK Travel Daily
- @insidetravellab & @abigailking
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Personality
• Personality matters in social media• Keep your corporate brochure and information
pages but also...• Express yourself on social media as you would do at
work- friendly-authoritative-professional-approachable
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Be Yourself
• Otherwise it will be too difficult to maintain• People can sense authenticity
• You DO NOT need to be a teenager who talks in text speak to use social media
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Need Some Ideas?
• Think of social media as a radio station instead of a corporate brochure
• Radio presenters stay on theme yet...– They make unscripted comments– They replay the same songs (to some extent)– They interact with listeners on the phone
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Using Names• Named person on Twitter• Named person on Facebook• Named person on Google+...
• Spot the theme?
• BUT – use your brand name as the twitter handle• Like traditional business meetings
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Example
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Need Inspiration?
• Follow the seasons – Semana Santa, Reyes Magos, summer etc
• Follow the news – major sports events, heat waves, celebrities etc
• Food & recipes – everyone has to eat• Broadcast your news – renovations, new offers
etc in moderation
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Amplify Others
• Set up a twitter search for keywords that are relevant to your business
• Retweet and reshare Facebook posts about your area of expertise
• Invite submissions from readers
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Hire Someone
• Social media has arrived. Take it seriously.• Make sure that whoever you hire matches
your personality, your brand and your values and knows enough to represent you and your product.
• Don’t become a cautionary tale!
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PHOTOGRAPHY: freezing a moment
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The Power of Photographs
• Speak every language• One picture paints 1000 words• Attention-grabbing• Quick • Easy to understand • More likely to be shared across social networks than video or text
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Using Photographs
• What is the right image?• Finding the right image• Tips for taking better photos• Editing • Preparing photos for the web• Photography and social networks
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Which Photos?
• Have a professional, formal set available on your website. People expect them.
• Use informal photographs on your blog and social networks. Avoid looking corporate.
•Eye-catching•Personal•Relevant
•Good
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Finding Photos
• Take them yourself (more about that later)• Invite your readers/customers/visitors to
submit them• Use professional photographers• Source from Flickr – search under the correct
Creative Commons License for your project
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Taking Photos
• Take as many as you can. This is the digital age. • Experiment. Take your time.• Mix close-ups with portraits with landscape views
with special effects...• Avoid flash wherever possible.• Stabilise the camera on solid surfaces or use a tripod.• Read the manual...
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A Few More Tips...
• The rule of thirds• Horizontal pictures• Morning and evening light• Get close to people. Avoid putting them in the
centre of the shot.• Take close-ups of interesting details
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Editing Photos
• Photoscape (open source) • Photoshop • Picasa• WordPress• Flickr• Instagram
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Editing Photos
• Crop• White balance• Play with the contrast, saturation, brightness• Experiment with special effects – but don’t
overdo it
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The Original Photo
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Black & White
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Paint
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Line Drawing
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Photos on the Web
• Do not upload full size photographs• DO NOT UPLOAD FULL SIZE PHOTOGRAPHS
• WHY?• Slows down your website• Irritates your readers• Lowers your Google ranking• Creates long term storage problems on your server
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Photos for the Web
• Resize – 500 – 1000 px • Label the following– The title of the photo (filename)– The alt tag (the text a reader sees if the
image does not appear)– The caption
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Social Networks
• General– Facebook– Twitter
• Photo Specific– Flickr– Instagram– 500 px
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Questions?
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www.abigailking.co.ukwww.insidethetravellab.com
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