Transcript
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UNIT 57:PHOTOGRAPHY AND PHOTOGRAPHIC PRACTISE

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THE BRIEF: The subject/theme of this assignment is photographs of Clothing and Poses. And for this 

assignment I will display a set of 12 photographs based on the theme

Also we will also examine researched work on other photographers (Assignment 1) as well as examine the strategy I used in photographing. 

So to develop more understanding about the content, I will evaluate the whole project including the following stages:

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STAGES: Initial ideas

Research

Planning 

The result

Evaluation

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INITIAL IDEA: My initial idea came when I was examining students clothing in South 

Birmingham College. And so, when I finished observing them, I started visiting some sites 

from www.Google.com , which gave me an idea to produce similar photographs around the college.

So I took some test shots on a Thursday. And eventually, I photographed extensively around the college facilities 

(SBC hall ways, class rooms, cafeteria, student launch e.t.c). Then later on , I decided to take more photographs over the next few weeks.

 Audience: the target audience for this project  are the students from South Birmingham College.

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PRIMARY RESEARCH: PHOTOGRAPHER

• Andres Hernandez:

Andres Hernandez was born in Medellin, Colombia August 6th 1977. He specializes in commercial and fashion photography. Andres devotion for photography made him famous for not only his outstanding photo retouching and design skill but also more widely for his personal style and talents as a photographer. Some of the photos he has taken are as follows:

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HIS PHOTOS:

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HIS PHOTOS:

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HIS PHOTOS:

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CRITICAL ANALYSIS OF HIS PHOTOS:• Critical Analysis:

1. The pictures displays the subject in a clam state.

2. The pictures makes use of distinctive colour balance and levels.

3. The clothing or outfit goes well the background design.

4. Observing his photos, the editorial is well established.

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SECONDARY RESEARCH:  Visited websites:

Google Image: www.google.com

Fashion Shot: http://www.packshot.com/fashshot/index.php

Miami and Newyork photography: http://www.andreshernandez.net/photographer_advertising_portfolio/Miami_fashion_photographers.html

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PLANNING: Seeing I attend South Birmingham, I had a good knowledge of the areas in the college 

e.g. The Cafeteria, The student lunch, class room, reception e.t.c.

At the end of the day, I didn’t really come up with any strategy of selecting areas in the college premises. But mostly, my major focus was approaching and asking the students for permission to take pictures of them.

Also to improve my style on photographing the student, I printed off different kinds of human poses. In order to make my photos more detailed, I gave students the choice of selecting what kind pose they liked.

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EQUIPMENTS : I decided to photograph in the afternoon because of the following reasons:

      To improve my chances of meeting different students in the college.

      More student turn up in college at 12:00 pm.

      To have enough time to photograph and edit the pictures.

      Clothes : Jeans, sweaters, cote, T-shirts and jackets.

Equipments :  Memory stick, Nikon camera and USB.

Software – Adobe Photoshop (I edited the levels, unsharpened the pictures and adjust the colour balance of the pictures).

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PHOTOS:

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PHOTOS:

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PHOTOS:

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RESULTS:

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RESULTS:

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RESULTS:

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RESULTS:

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EVALUATION: Does the product fulfil the Criteria set?

Yes, the product fulfils the criteria set I was looking for. Because of the following reasons below (how and why):

1. It is simple and straight forward.

2. It grabs the attention of its target audiences.

3. It has legal permission for the shooting (environment, students, research of interest).

4. It covers all the aspects of effective camera shots.


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