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Social Media Boot Camp ! for Educators!
!!
Lisa Colton, Chief Learning Officer Stacy Laiderman, Senior Producer
Presenters
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About See3!
See3 produces compelling content. Paired with creative strategy, we develop
online campaigns that tell your story to drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.
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2013: The Year of the Image!Social Media Channels!
+!Storytelling!
+ !Goals!
+ !Measurement!
=!Smart Use of Visual Media!
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• Why photos and Video are Important
• How to capture quality photos and footage
• Storage and distribution
• Use it!
Today’s Plan:!
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Photo and Video Basics
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Think before you Act!!
• Select characters (pre-interviews)
Pre-Production:
• Scout locations
• Release forms
• Shoot list
• Write strong interview questions
• Determine crew and gear
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• Equipment
• Technical knowledge
• Ability to visually tell a story
• Organization
REMEMBER: The most important thing is the story you tell, not the tools you use to tell it.
What Elements go into good photos and videos? !
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Camera • Consumer vs. Pro • Understanding camera
settings (frame rate, resolution, bitrate)
Sound (some times a good microphone can mean more than a camera!) • LAV • Shot gun • Onboard • Headphones
Basic Gear • Tripod • Lights • Storage
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Framing
Don’t place your subject close to the wall or backdrop
flat deep
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Framing
MWS (medium wide shot)
Shot sizes: MS, MCU, CU
MCU (medium close up) CU (close up)
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Framing
Too Centered
Eye line and rule of Thirds
(Best) Looking off screen
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Framing
Make sure there isn’t too much head room
Too much head room
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Lighting
Use existing light where possible
Three point lighting: • Key • Fill • Backlight
camera
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Lighting
Don’t put your subject in front of a window; instead use window to light the subject!
Window behind subject Window behind camera
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Focus & Iris Manual - Zoom into your subjects face to tell the camera where you want to focus Iris – Helps you adjust your exposure.
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Audio
Avoid using the onboard mic • If you have two channels, set up a shot gun microphone and place
a LAV on the subject
• If you have only one channel, use either an LAV or shot gun
Check your levels
Make sure you are in a quiet environment.
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Gather Supporting Footage and Creating a “Scene” 7 Shots you should try to get while filming a scene:
1. Establishing wide shot
2. Action medium shot
3. Over the shoulder shots
4. Cut Aways – coverage that relates to your subject
5. Linking shots
6. Close-ups
7. Listening shots
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Gather Supporting Footage
Establishing wide shot
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Gather Supporting Footage
tett
Establishing wide shot
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Gather Supporting Footage
Close-ups
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Gather Supporting Footage
Listening shots
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Gather Supporting Footage
Action medium shot
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Gather Supporting Footage
Cut Aways
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Gather Supporting Footage
Linking shot
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Pointers for Shooting Usable Footage • Hold a steady shot for 10 seconds
• If filming hand held, make sure to support yourself and use your core!
• If you have a tripod, use the pan and tilt features to give the shot some action
• Avoid using the zoom. Zooming in on handheld shots makes shaky footage. If you want to get close to your subject physically get closer with the camera.
• Sound!
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PRODUCTION IS ONLY HALF THE WORK
• Before you are ready to take a nap after your long day of work, remember to store your gear in a safe place!
• Put your batteries on the charger
• Download your photos of the SD card and organize them
• Set time aside to review your photos or footage before the next shoot so you can see what you want to improve upon!
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EXTERNAL STORAGE
• Why use external storage? • USB, FireWire, eSATA and
Thunderbolt. Oh my!
• How much storage will you need?
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Imagine your digital assets in the physical world:
Where would you rather work?
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Start With a File Structure ""!
o Editorial o Images o Audio o Graphics and Branding o Documents
Think about your needs" Folders are your friend
Think a uniformed structure for versions of edits and selects
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A SYSTEM ONLY WORKS IF YOU USE IT!!!
• Copy your files to the correct folder BEFORE you import them.
• Take the time to
name your files correctly.
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Use Those Assets!!
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Additional Resources
Vimeo.com (Video Academy)
Creativecow.net
Lowel.com/edu Lifehacker Night School: The Basics of Photography
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DISCUSSION
and
Q&A
What are you doing? What’s working?
Where do you need help?