Magento als uw e-commerce platform
Pieter Caluwaerts01.12.2014
Pieter Caluwaerts, e-commerce consultant // @CaluTweets
6012
The changing rules of commerce
Connected Constantly
To Their Work
To Their Home
To Their Friends
To Their Favorite Retailers
On the Go
To Multiple Devices
Everywhere
The Commerce Revolution is here.
Most e-commerce solutions are “one-size-fits-all”
But your business is unique
Content Management
Search + Navigation
Inventory Management
Mobile Apps & Web
Merchandising Promotions
Payments
Coupons Segmentation & Personalization
Order Management Shipping Returns
Magento Architecture
Order Flow
Add to Cart Shopping Cart Checkout PSP
@
OrdersInvoiceShipmentCredit Memo
@@@
@: Transactional e-mail
PDF PrintTrack & TraceOn- & offline refund
Guest CheckoutNo Account
Case: 30% Guest Checkouts
Product TypesSimple Products
Product TypesConfigurable Products
Product Types
Grouped Products
Bundled Products
Virtual Products
Downloadable Products
NavigationCategories
Layered Navigation
Sorting
Search Queries
Backend Capture
Search the products
Stock
No Backorder
In Stock Out of Stock
Backorder
Product Shown Product not Shown
QTY increment
Increment of 50
Upsell
Other Products
Related Products
Sell more products
Cross-sell
Sell more / Shopping Cart
Discounts
Special Price
Tier Price
DiscountsShopping Cart Price RulesCatalog Price Rules
Free shipmentCoupons
Reward Points
€10 = 1 points
1 point = €1 discount
Award customers with points based on actions:
+ Writing a review+ Purchase amount+ Converting invitation into customer+ Converted constumers that buy products+ Signup newsletter
Magento is a platform that puts you in control
Not one that controls you
It’s not just software
It’s an adaptable platform that grows as you do
Magento shops
Source: http://tomrobertshaw.net/2014/04/april-2014-ecommerce-survey/
26%30% 26%
Pieter Caluwaertse-commerce consultant 6012
@CaluTweets
be.linkedin.com/in/pietercaluwaerts