Download - Physio First Members are Hopeless on Google
PHYSIO FIRST MEMBERS ARE HOPEL
THE ORGANIZATION OF UK PHYSIOS ONLINE
WWW.UKPHYSIOS.ORG"Physiotherapists Profit Through Visibility"
PHYSIO FIRST
MEMBERS ARE
HOPELESS ON
1GOOGLE MY
BUS INES S
A Verified Page
Photos
Hours of Business
At least 1 Review
A Clinic Website
That is Mobile Friendly
(Soon to be compulsory
for Google Search)
Physio First Directory
Email link is NOT:
@hotmail.co.uk
@btinternet.com
@aol.com etc
WEBS I T E BAS I C
BRAND ING
2 3
THE BASICS
www.UKPhysios.org
TARGET
A 1000% Improvement
in Physio First members
achieving "Basic Online
Visibility"
SOME OLD NEWS
The number of smartphone users in
the UK is forecast to rise gradually
from 36 million in 2014 to 46 million in
2018.
Meanwhile, in mature, established
markets, smartphones are quickly
shifting the paradigm for consumer
media usage and impressing the need
for marketers to become more
mobile-centric.
The Telegraph 11th Dec 2014
THINGS HAVE CHANGED
So whether you want to believe it or
not the way that you promote
yourself and your clinic HAS
changed.
If you haven't yet embraced it you
can't afford to fall too far behind!
AND THEY CONTINUE TO CHANGE
AT AN INCREASINGLY RAPID PACE!
GOOGLE SEARCH
Within months, Google is to divide its
index, giving mobile users better &
fresher content.
Currently, Google has a single index of
documents for search.
Google's Gary Illyes announced they
plan on releasing a separate mobile
search index, which will become the
primary one.
October 2016
The first 850 entries in
Physio First's 'Find a
Therapist' Directory
were analysed and 500
'unique' clinics were
identified.
I did not include
individuals who worked
for someone else or in a
Private Hospital.
Only the clinic principal was counted.
For each unique clinic entry:
The individual or their clinic
was searched for online.
Their Google My Business
page was examined and the
contents of their page
recorded.
1GOOGLE MY
BUS INESS
#1 A Verified Page
#2 Photos
#3 Hours of Business
#4 At least 1 Review
THE BASICS
PHYSIO FIRST SURVEY
A Verified Google My Business Page
is the absolute minimum for any
Physiotherapy Clinic with a listing
in the Members Directory.
GOOGLE MY BUSINESS PAGE
ONLY 45.6% OF
MEMBERS HAVE A
VERIFIED PAGE
GOOGLE MY BUSINESS
You MUST verify your Google My
Business Page
It confirms to Google that you are an
authentic business and that the
contact details you have given are
correct.
It is a simple task to accomplish.
You simply click the 'verify now'
button and Google text you a code
which you then enter.
#1 VERIFY YOUR PAGE
GOOGLE MY BUSINESS
Add several photos that are
relevant to your clinic and that help
prospective patients get a feel for
what you do.
For instance, a photo of the outside
of your clinic so patients can easily
recognise the first time they visit.
Some smiling faces from your staff.
The reception and a treatment
room - you get the idea.
#2 ADD PHOTOS OF YOUR CLINIC
GOOGLE MY BUSINESS
#3 ADD YOUR CLINIC HOURS
For each day that your clinic is
open, you should add the opening
and closing times.
Don't forget to update these hours
if you change them!
Likewise, it is possible to add
Special Hours for days like Bank
Holidays when the clinic might be
closed.
GOOGLE MY BUSINESS
#4 GET PATIENT REVIEWS
Patient Reviews are like gold dust
and can help your listing appear
near the top.
It is important that you regularly
ask your patients to leave an honest
review on Google - it makes a
dramatic difference to your page
ranking!
PHYSIO FIRST SURVEY
GOOGLE MY BUSINESS PAGE
ONLY 13.8% OF ALL
MEMBERS HAVE A
VERIFIED PAGE
+ HOURS
+ PHOTOS
+ 1 REVIEW
GOOGLE MY BUSINESS
FREE and Easy To Use
Show Up In Local Search Results
Another weapon in your online
arsenal to get ahead of the
competition
Helps you build a loyal fan base
To reach your potential new patients,
you’ve got to go where they are
SOME ADVANTAGES
GOOGLE MY BUSINESS
Ensures the right information about
your clinic is on:
Search,
Maps &
Google+
Maintain up-to-date information
about your clinic on Google
Makes your clinic’s information more
searchable
SOME ADVANTAGES
OUR TARGET
85% OF PHYSIOTHERAPY CLINICS
MEET THESE BASIC
REQUIREMENTS FOR THEIR
GOOGLE MY BUSINESS PAGEBy 31 December 2018
(as measured through Physio First)
HELP US MEET OUR TARGET
GET YOUR CLINIC'S
EXISTING GOOGLE MY
BUSINESS PAGE UP TO
STANDARD
FIND OUT
MORE
CREATE & VERIFY YOUR
CLINIC'S GOOGLE MY
BUSINESS PAGE
START HERE