WELCOME TO
FRANCHISE OPPORTUNITY
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y.PIE FACE IN NEW YORK
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WHO WE ARE
Innovative bakery cafe chain
Specialists in gourmet pies and coffee
Loved brand
Appeals to all ages
75/25 franchised / company stores
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LET’S TAKE A LOOK! (5 min)
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HOW WE GOT HERE
Founded in 2003 by Wayne Homschek and Betty Fong
Invested $40m
Opened 18 company stores before franchising commenced
70+ franchised stores
Highly experienced board of directors
Best of the best team to support our franchise partners
Launched US - Steve Wynn partner
Opening in other countries
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STORE FOOTPRINT 2013Total Stores 70+
WA 1
VIC 17
ACT 2
NSW 38
QLD 15
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OUR FOOD STRATEGY
Bakery cafe offering with gourmet twist on traditional Aussie pies
All day food; breakfast, morning tea, lunch, afternoon tea, dinner, late night
HIgh quality products including pies, pastries, coffee sandwiches & soups
Made centrally, frozen and distributed maximising economiesof scale and reducing in store labour
Ongoing product innovation and evolution
Strong catering offer
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CATERING
Ecater
Savoury Pack
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KICK MY ARSE! strong hard blend
START MY HEART! hard blend
OPEN MY EYES! soft blend
STILL ASLEEP! decaf
ESPRESSO BLENDS
AWARD WINNING COFFEE
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One on one training for new franchisees and group sessions for store staff
Nationally accredited coffee training course
3 stage side-by-side training with our dedicated full time coffee trainer
Ongoing field visits to ensure coffee equipment in your store is properlycalibrated and running correctly
Training manual and certificates for all course participants
AWARD WINNING COFFEE
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sandwiches
quiche, pastries
pies & sausage rolls
snacks & cakes
cold drinks
hot drinks
20
13
24%
43%
8%
8%
8%
9%
PRODUCT MIX
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MARKETING
Extensive research and analysis guides our well considered marketing and promotional program
Close collaboration with our franchisee partners through a Franchisee Marketing Committee
All core marketing is covered with minimal 2.5% marketing royalty(excluding some local area promotions)
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MARKETING
National marketing programs which in part haveresulted in a 30%+ brand awareness
Dedicated local marketing programs for your store
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STO
RE
INV
ESTM
ENT
OP
TIO
NS High Street $300k - $450k
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STO
RE
INV
ESTM
ENT
OP
TIO
NS Shopping Centre $275k - $350k
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PIE
FACE
- N
EW Y
OR
K
469 7th Avenue opened Feb 2013
WELCOME TO
FRANCHISE OPPORTUNITY
