Download - Pilot public relations program
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Pilot Public Relations Program
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A Public Relations program for MBA students?
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Why?
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Public Relations Means
Business
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{Business leaders admit their executives need better training in core communication disciplines
9 in 10
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{Business leaders find the skill sets of recent MBA graduates to be extremely strong in….
4 in 10
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{building and protecting the company’s reputation…
4 in 10
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4 in 10 And credibility
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Two powerhouses convene
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{Powerhouse #1
Public Relations Society of America (PRSA)
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Advancing the profession of the professional
PRSA
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PRSA provides professional development
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Sets standards of… excellence
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Upholds principles of ethics for its members and the public relations profession
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PRSA accelerates careers
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Provides Networking, professional recognition, learning, intelligence and jobs
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to
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More than 21,000 professionals
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{Powerhouse #2
NYU Stern School of Business
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One of the nation’s premier management education schools
Stern
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has shaped an environment that
nurtures…
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Forward thinking leaders…
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Stern has a Global alumni community of 100,000+ members in more than 100
countries
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500+ Stern alumni are CEOs in top firms worldwide
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The result of PRSA and NYU Stern joining forces?
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A top notch public relations course for MBA students
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{The Course
Public Relations Functions and Practices
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Public Relations Functions and Practices will help MBA students
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Understand basic activities and Real-Life Applications…
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Of public relations
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What will MBA students get out of this course?
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Exposure to the competencies and technical skills in public relations
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Introduction to areas that make up the “New PR”
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Students will hone their PR skills by…
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creating public relations strategies
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and developing the tools that support them
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Public Relations MBA Course Content
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1) Public Relations Overview
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2) Clear Writing
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3) PR Planning
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4) Traditional PR & Media Relations
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5) Digital and Social Media Communications Tools
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6) Crisis Communications
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7) Integrated Marketing Communications
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8) Campaign Success, BE & PR & Blogging
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9) Not for Profit PR & Communications
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10) Integrating PR Programs into business strategy
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11) Final Project
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Required course readings
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Guest Speakers
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The PRSA pilot course at Stern
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equals
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Well rounded MBA students
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Able to survive in…
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A competitive business market
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Stock photos – google.com photo images PRSA facts –PRSA.org NYU facts – nyu.stern.edu Business Leader and Pilot program facts – prnewser.com Pilot course content fashioned after a current continuing
education course at NYU – Public Relations Functions and Practices, taught by Eric Chandler
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