Transcript
Page 1: Pintrest for Business

1

Pinterest for Business

Page 2: Pintrest for Business

What is ?

Pinterest is a social networking site that allows users to visually share, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterest bookmarklet, pin it button, or just a URL.

Image Refrence: http://www.askwebboy.com/wp-content/uploads/2012/02/Organize-Contests.jpg

Page 3: Pintrest for Business

Terminologies

A PIN

PINNING

PINBOARD

An image added to pinterest

A set of theme-based pins

The act of visually sharing content

Page 4: Pintrest for Business

REPIN

PINNER

PIN IT BUTTON

Reposting somebody else’s pin

Button that can be placed on websites to facilitate sharing on pinterest. Pins added using the pin It button link back to the site they came from.

The person who does the sharing

Terminologies

Page 5: Pintrest for Business

Features of

• One can browse through the items other users have pinned and ‘like,” “repin” or “comment” on them.

• As with most other social networks, members are encouraged to interact with the content by reposting it, sharing others’ pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog.

• Using a visual emphasis, the social network is very much focused on the concept of a person’s lifestyle, enabling you to share your interests and preferences with others and discover those of like-minded people.

• This is a social network meant to “connect everyone in the world through the ‘things’ they find interesting.”

Page 6: Pintrest for Business

1. Traffic Any business that relies on driving a high-volumeof website traffic to increase sales, should consider joining pinterest. In fact, early research indicates that pinterest is more effective at driving traffic compared to other social media sites, even Facebook.

2. LinksIf you are using the “pin It” button on your pages, every single one of your pins will include a link back to the source. However, these are no-follow links and cannot be used to directly impact your SEO strategy. Yet, they still provide marketing value because they allow pinners to encounter content and visit pages in just one click.

Why Does Matter ?

Image Refrence: http://www.trafficspinners.com/images/huge-seo-traffic.png

Page 7: Pintrest for Business

3. LeadsLastly, pinterest will soon start(or already started) contributing to lead generation. So far, a few companies has generated a few leads from the new social network and we’ll keep a close eye on how that number changes.

4. Social SharingPinterest enables users to log in using their Twitter or Facebook profiles, connectivity that is critical for social media success. These sites can’t get away with being a silo, and pinterest has recognized that out of the gate. The site now connects with Facebook, according to a recent open graph announcement, enabling users to automatically post new pins to their Facebook feed for others to see. This means more eyes from other channels get access to your pictures. However, remember that you still cannot connect pinterest to your Facebook business page. When members are browsing through pins, they will also have the ability to share posts through Facebook, Twitter or email. This feature is great to boost social sharing and get your evangelists to spread the word about your brand.

Why Does Matter ?

Page 8: Pintrest for Business

How to Create an Pinterest Account

Click on the link provided to start.

User access to pinterest still operates under an invitation-only basis. After getting the request to your E-mail ID. You can request Pinterest for an invitation or you can get the invite from any of your contacts having a Pinterest account

Once you receive an invitation to sign up for pinterest, you’ll want to sign up through the Twitter option, not the Facebook option. This will enable you to tie your pinterest account to your business’ Twitter account, not your personal Facebook profile. Currently, pinterest doesn’t offer a connection to Facebook business pages

Click on Sign up with twitter

Page 9: Pintrest for Business

How to Create an Pinterest Account

Type in your twitter user name and password. To authorize Pinterest to use your account

Page 10: Pintrest for Business

How to Create an Pinterest Account

Enter Your Desired Username, Email address and desired Password. Username Preferably Should be your Company name.

Click on create account after entering the required details

Page 11: Pintrest for Business

How to Create an Pinterest Account

Click on a few Pinboard that you are interested in and click on follow People

After that you can check your mail and follow the link. To add a bookmark button and start pinning the image’s

Page 12: Pintrest for Business

How Pinterest Account looks

Autumn Worldwide116 Followers, 87 following

Autumn is a new age advertising and communication agency based out of Bangalore providing efficient and viable social media solutions to a number of our clients. We are one of the few communication agencies that has managed to bridge the gap between traditional and the conventional media.

Company Name

Company Logo

Brief Description

Links

Page 13: Pintrest for Business

How Pinterest Page looks

Page 14: Pintrest for Business

References

• http://blog.hubspot.com/Portals/249/docs/ebooks/howtousepinterestforbusiness.pdf• http://www.trafficspinners.com/images/huge-seo-traffic.png• http://www.askwebboy.com/wp-content/uploads/2012/02/Organize-Contests.jpg

Page 15: Pintrest for Business

Autumn Services

Social Media Monitoring & Analytics:

Brand AuditCompetitor AuditInfluencer TrackingSocial Media Participative TrackingDemographics trackingGeography TrackingSentiment AnalysisTime and Volume TrackingBlog Moderation

Social Media Outreach:

Social Media Consulting and StrategySocial Media CampaignsIntegrated Online-Offline CampaignsContent Architecture Management Website/ PortalsCreation of Assets -Audio/ Video

15

Page 16: Pintrest for Business

Social Media Monitoring | Social Media Analytics | Social Media Outreach

Website : autumnworldwide.com E - mail : [email protected]

Twitter : @Autumnworldwide Facebook : facebook.com/AutumnWorldwide Pinterest : pinterest.com/autumnworldwide/

S B Mansion, # 3/2, 2nd Floor, Berlie Street Cross,

Langford Town, Bangalore - 560 025

Thank you for your time.


Top Related