Download - Pitch proposal
![Page 1: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/1.jpg)
mesmerEYESmesmerEYES your eyes
Elise Baker.mesmerEYES
![Page 2: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/2.jpg)
mesmerEYES
Market Research
This is an example of my questionnaire and my timeline and analysis of an advert.
![Page 3: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/3.jpg)
Target Audience
mesmerEYES
This is an example of my questionnaire analysis graphs.
![Page 4: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/4.jpg)
Outline
mesmerEYES
First advert:•Typical beauty advert with a well known celebrity advertising the product.•Is a product-information format (product = main focus).•Includes titling.•Includes voiceovers.Second advert:•Uses a model, a photographer and a make up artist. •The make up artist will be applying the mascara to the model.•Photographer takes pictures of the model.•Is a lifestyle format (associated with a particular lifestyle).•Includes titling.•Includes voiceovers.
![Page 5: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/5.jpg)
Script
mesmerEYES
This is an example of part of my script.
![Page 6: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/6.jpg)
Storyboard
mesmerEYES
This is an example of part of my storyboard.
![Page 7: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/7.jpg)
Location Stills
mesmerEYES
This is an example of my location stills and one of the studio lights I will be using.
![Page 8: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/8.jpg)
Location Scout
mesmerEYES
This is an example of my location scout.
![Page 9: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/9.jpg)
Planning Schedule
mesmerEYES
This is an example of one of my planning schedules.
![Page 10: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/10.jpg)
Effects demos
mesmerEYES
This is an example of the first draft of my titling that I will be using 2/3 times throughout each advert.
![Page 11: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/11.jpg)
Radio advert/web pop-up
mesmerEYES
This is an example of the script for my radio advert and the first draft of my web pop-up.
![Page 12: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/12.jpg)
Packaging
This is an example of my first draft of the packaging for my mascara.
mesmerEYES
![Page 13: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/13.jpg)
EquipmentDuring the production of my adverts, I will need the following equipment:• A camera• Tri-pod• Studio lighting
mesmerEYES
![Page 14: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/14.jpg)
Financial Costs•Location•Camera crew•Sound crew•Lighting crew•Make up stylists•Hair stylists•Costumes•Costume stylists
•Editing studio•Actors•Radio studio
mesmerEYES
![Page 15: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/15.jpg)
Why will my product appeal?
mesmerEYES
•Gives longer and thicker lashes.•Has a thicker than normal brush.•Easy and doesn’t take long to apply.•It’s cheap.•Has 5 colours: black, brown, black/brown, ultra black and charcoal.
![Page 16: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/16.jpg)
When can you see my advert?
I would plan to air my adverts of an evening so that my target audience would be home from sixth form/college/university and so are able to watch them.
I will aim to broadcast my adverts on ITV.
mesmerEYES
![Page 17: Pitch proposal](https://reader036.vdocument.in/reader036/viewer/2022081603/557dc000d8b42a8f188b4f93/html5/thumbnails/17.jpg)
Thanks for listening!
Does anyone have any questions?
mesmerEYES