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Plan y estrategia de Marketing Digital
César Aparicio
Planificación y estrategia; del enlace al contenido
César Aparicio
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Nicholas Taleb
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ENLA
CES
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ANÁLISIS DE CONTENIDO
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El ojo que ves no es ojo porque tú lo veas; es ojo porque te ve.
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Noun ProperNoun Adj Adv Verb
island 8 Ireland 8 largest 3 just 2 cover 3
country 3 Europe 5 live 2 inland 1 locate 2
% 2 Atlantic 4 african 1 northwest 1 avoid 1
area 2 Spain 4 asovereign 1 officially 1 border 1
border 2 European 3 british 1 politically 1 compare 1
coast 2 North 3 central 1 relatively 1 comprise 1
land 2 Sea 3 changeable 1 divide 1
mi 2 Union 3 continental 1 extend 1
population 2 Britain 2 east 1 include 1
west 2 Channel 2 european 1 remain 1
andpenone 1 France 2 extant 1 separate 1
archipelago 1 Great 2 fifth 1 surround 1
average 1 Islands 2 fourth 1 wood 1
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ANÁLISIS
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Los símbolos anteriores, en una frase deben determinar la aparición más probable de un grupo de símbolos sobre los otros del alfabeto.
N-gramas: Subsecuencia de n elementos consecutivos en una secuencia dada.
Cadenas de Markov: La probabilidad de que ocurra un evento depende solamente del evento inmediatamente anterior.
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• Con el texto "Platero y yo", si se toman como elementos los caracteres que lo componen, sus trigramas serían: "Pla", "lat", "ate", "ter", "ero", "ro ", "o y", " y ", "y y" y finalmente " yo".
• Para el caso de "Al bien hacer jamás le falta premio", si se establecen como elementos a las palabras del texto, sus bigramas son: “Al bien", “bien hacer", “hacer jamás", “jamás le", “le falta", “falta premio“.
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Traducción automática:
P(“chiste verde") > P(“chiste verdoso") Corrección ortográfica automática:
Ay mis hojos P(“Ay mis ojos") > P("Ay mis hojos") Reconocimiento de idiomas:
the P(“inglés") > P("español") Reconocimiento del habla.
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En el ejemplo anterior, la palabra “casa” aparece habitualmente junto a pronombres, determinantes, adjetivos… ¿Qué estructura sintáctica es más probable en una muestra según los datos del corpus? ¿”Reformas casa Madrid”? (todo junto), ¿o que antes de la palabra “casa” aparezca “su”, “de”, “la”, etc.?
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Dudas y soluciones: • ¿Enlaces salientes y enlaces salientes a sitios de trust a la vez? • ¿Enlaces follow y no follow juntos? • ¿Tamaño de los artículos? • ¿Temáticas? • Tipos de anchor, ¿exactos o no?
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En mi soledad he visto cosas muy claras, que no son verdad.
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Bibliografía y herramientas
• https://www.google.com/patents/US20120265755?dq=fraudulent+inassignee:google&hl=en&sa=X&ved=0CDgQ6AEwBDgoahUKEwi2ss_F6oPGAhVEVRQKHdcrABE
• https://www.google.com/patents/US8645396?dq=fraudulent+inassignee:google&hl=en&sa=X&ved=0CD8Q6AEwBTgoahUKEwi2ss_F6oPGAhVEVRQKHdcrABE
• https://www.google.com/patents/US20150088896?dq=co-occurrence+inassignee:google&hl=en&sa=X&ved=0CB0Q6AEwAGoVChMIrNbKp-yDxgIVzLcUCh3BSQBr
• https://www.google.com/patents/US8903812?dq=link+%2B+correlation+inassignee:google&hl=en&sa=X&ved=0CDgQ6AEwBDgKahUKEwjtr6Tg5YPGAhVCuxQKHWzQALE
• https://www.google.es/patents/US8909628?dq=n-grams+inassignee:google&hl=en&sa=X&ved=0CC8Q6AEwAmoVChMIm6PauYuIxgIVhMcUCh1LCgCS
• http://www.corpusdelespanol.org/x.asp
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Bibliografía y herramientas
• http://www.ecured.cu/index.php/N-grama
• http://pdln.blogspot.com.es/2012/10/modelos-de-lenguaje-n-gramas.html
• http://blog.kleinproject.org/?p=280
• https://en.wikipedia.org/wiki/Markov_chain
• http://www.eco.uc3m.es/~cavelas/IE/materiales/Eviews_estimacion.pdf
• http://www.fing.edu.uy/inco/cursos/intropln/pres/2011%2010%20-%20Modelos%20de%20lenguaje.pdf
• http://habla.dc.uba.ar/gravano/ith-2014/12-ngramas.pdf
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Bibliografía y herramientas
• Gephi: http://gephi.github.io/
• Eviews 8 http://www.eviews.com/home.html
• Prosuite Provalis Resarch http://provalisresearch.com/es/products/
• Ngram Viewer https://books.google.com/ngrams
• Excel: https://products.office.com/es-es/excel
• Khcoder: http://sourceforge.net/projects/khc/
• Screamingfrog: http://www.screamingfrog.co.uk/seo-spider/
• SEMrush: http://www.semrush.com/
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¡GRACIAS!