Download - Playing the e-Business Game in 3D Virtual Worlds Anton Bogdanovych University of Technology Sydney
Playing the e-Business Game Playing the e-Business Game in 3D Virtual Worldsin 3D Virtual Worlds
Anton BogdanovychUniversity of Technology Sydney
22Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
OutlineOutline
• MotivationMotivation• ObjectivesObjectives• Conceptual DesignConceptual Design• How It WorksHow It Works• Visual Impressions of an Visual Impressions of an
e-Tourism showcasee-Tourism showcase• ConclusionConclusion
33Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
Motivation - TourismMotivation - Tourism
• Tourism productsTourism products– ““confidence goods”confidence goods”– no direct experience prior to purchaseno direct experience prior to purchase– consumers need to rely on virtual experienceconsumers need to rely on virtual experience– appealing product presentation (visualization appealing product presentation (visualization
of travel destinations) is a mustof travel destinations) is a must
• Travel agentsTravel agents– People still appreciate social interactionPeople still appreciate social interaction– Trust / SecurityTrust / Security– Personal experience of othersPersonal experience of others
Mot
ivat
ion
44Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
Motivation – 3D WorldsMotivation – 3D Worlds• More objective description of the destinationMore objective description of the destination• User involvement is much higher. User involvement is much higher. • The communication between participants is The communication between participants is
chat-/multimedia-basedchat-/multimedia-based• Context of a conversation is visualized.Context of a conversation is visualized.• Best possible way to observe the behaviour Best possible way to observe the behaviour
of a customer and create a user profileof a customer and create a user profile • Support of social interactionsSupport of social interactions• Group bookingGroup booking
Mot
ivat
ion
55Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
Motivation – 3D WorldsMotivation – 3D Worlds
• Has more residents than Miami
• Has bigger GNP per capita than Bulgaria
Norrath, The online world created by Sony
Virtual worlds are one of a few online businesses that make money on the Web
Edward Castronova, USA, Edward Castronova, USA, 20032003
Mot
ivat
ion
66Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
ObjectivesObjectives
• With “itchy feet” we provide a 3D e-Tourism With “itchy feet” we provide a 3D e-Tourism environment environment – for providers and consumers that enables for providers and consumers that enables
versatile interaction between participants versatile interaction between participants including the trade in tourism products.including the trade in tourism products.
– that becomes a community facilitator to create that becomes a community facilitator to create and establish a lively and sustainable community and establish a lively and sustainable community involving both, providers and consumers.involving both, providers and consumers.
– that is information-rich and multimedia-based to that is information-rich and multimedia-based to offer transparent and unified access to disparate offer transparent and unified access to disparate information sources.information sources.
77Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
Conceptual DesignConceptual Design
• 3-layered architecture3-layered architecture– Multi-agent system: Multi-agent system: Electronic Electronic
InstitutionsInstitutions
– MiddlewareMiddleware
– User Interface: Torque Game Engine by User Interface: Torque Game Engine by GarageGamesGarageGames
88Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
How It Works - How It Works - CommunicationCommunication
99Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
Itchy Feet Travel AgencyItchy Feet Travel Agency
Vis
ual I
mpr
essi
ons
1010Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
Travel Agent ServiceTravel Agent Service
Vis
ual I
mpr
essi
ons
1111Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
Traveler‘s LoungeTraveler‘s LoungeV
isua
l Im
pres
sion
s
1212Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
Travel Advisory ServiceTravel Advisory ServiceDestination VisualizationDestination Visualization
Vis
ual I
mpr
essi
ons
1313Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds
ConclusionConclusion
• ““itchy feet” itchy feet” – provides 3D visualization provides 3D visualization – allows interaction with tourism productsallows interaction with tourism products– supports tourism business activitiessupports tourism business activities– provides the grounds for a lively tourism provides the grounds for a lively tourism
communitycommunity– fosters social interaction and the fosters social interaction and the
exchange of personal experiencesexchange of personal experiences