Download - PodCamp Toronto Presentation (Mark Evans)
How and Why To Tell Great Stories
Presented by: Mark Evans
Good Stories Are More Important Than Ever
Time-strapped consumers
Fragmented blogosphere
Fewer traditional
media sources
Lots of noise
We Can All Be Great Story Tellers
Steve Jobs: Master Storyteller
So, What’s Good Story?
A Good Story
InterestingEducationalEngaging
EntertainingInformativeAuthentic
Think About the Audience
Where Do Stories Happen?
Everywhere!
Social MediaBlogs
Presentations Media/Blogger Pitches Web Site
Brochures
VideosSales Calls Investor/Partner Pitches
Who You AreWhy Anyone Would Care
Page
Page
“Representing a company or organization on the Internet is one of a Web site's most important jobs. Effectively explaining the company's purpose and what it stands for provides essential support for all other website goals.”- Jakob Nielsen
The Good
The Bad
The Good
The Bad
About Us Exercise
• Pick a Partner• In three minutes, discover and craft their
“story”• Tips: Make it interesting, fun, provide some
sizzle
Every post is an opportunity to tell a good story that entertains, informs, educations or engages
A Good Blog Post
InterestingEducationalEngaging
EntertainingInformativeAuthenticCatchy HeadlineLinks to Other Sources
Your tweets and updates are small slices of an ongoing “story” that reflect who you are and
what you think
Tell A
Story
The Big Story Exercise
Scenario: A startup has developed a popular Facebook application that lets people talk in real-time about their favorite TV shows while they are being broadcast. The app is particularly popular with people who watch reality shows.Task: Create a “pitch” for the media and bloggers that tells a big story.
http://spkr8.com/t/1969
Feedback
Mark EvansME Consulting: www.markevans.caPhone: 416-669-7028Twitter: @markevansBlogs: markevanstech.com, twitterrati.com
Contact Info