Download - Politics 3-090618154946-phpapp01
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From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our social network tells us.
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As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
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EDUCATION(LISTENING)
STRATEGY(COLLABORATION)
PRESENCE(ENGAGEMENT)
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EDUCATION AND LISTENINGTHINK BEFORE BUILDING
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How do they feel–About my brand?–About my message?–About my community?
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What are they talking about?
Regional issues?• Cities: Snohomish, Seattle, Bellevue, etc• Neighborhoods: schools, companies, organizations
Individuals?• Supporters – Influencers – Detractors
News & Events?• Council meetings – city events – headlines
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Who is talking?
• Are they influential?• What networks are they involved with?• How can I engage them?
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PRESENCE & ENGAGEMENTDECIDING WHERE TO GO
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FIRST: understand that any person(including you) exists in multiple places.
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SECOND: realize your target.
As an example: everyone building a campaign wants favorable press coverage.
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THIS IS OLD JOURNALISM
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THIS IS NEW JOURNALISM
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CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE
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PRESENT YOUR BEST FACE
PEER ENDORSEMENTTESTIMONIALSCERTIFICATIONSGROUP MEMBERSHIPSSUCCESS STORIESINDUSTRY INSIGHTCUSTOMER SERVICE
STRATEGY & COLLABORATIONLEVERAGING YOUR NETWORK
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Thank You, Questions Please.
Barry Hurd123SocialMedia.comhttp://twitter.com/123socialmedia