Download - Politics Socialmedia June09
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Writing for the Web: Politics in Social Media
› Introduction to the web- The birth of SEO- Importance of text and content- Link baiting
› Case study: How the internet and social media helped Barack Obama in his political campaign.- Online buzz for all candidates- #1 on Google for “Change”- The website- Onsite SEO- Online PR- Articles- Blogging- FaceBook- MySpace, Digg and Twitter- YouTube
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1.5 Billion People
http://www.internetworldstats.com/stats.htm
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More and more people use the Internet
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Search Engines a Key Source for Delivering All Media
“The biggest rise in use and credibility
has been search engines such as
Google and Yahoo” [...] “As they
deliver news to millions of desktops
and enable consumers to quickly sift
through multiple sources, they are now
perceived as news brands themselves.” www.ketchum.com, UK Media Survey 2009
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The Past
Writers could offer:
1. Email marketing copy
2. Webcopy
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The Birth of Search Engine Optimisation
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The Present
Search Engine Optimisation
Ranking high in search engines
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Search Engine Rankings
90%+ Traffic comes from the first page. 53% of people click on the number one spot.
Being number 1 for a phrase means you control the conversation.
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How Do We Rank On Search Engines?
1. On-site copy that is easily identified by Search Engines.
2. Hyperlinks from other websites.
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LINKBAIT
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Linkbait types
Website copy Articles PR Blogging Social Media
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Website Copy
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Articles
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SEO Press Releases
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Blogging
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RSS
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Social Media
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Social Networks
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Social News
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Obama Linkbait
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Social Bookmarking
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Micro-Blogging (Twitter)
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The Future