Download - Por Dee Kham
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Preface
This Project is a part of 1203302 Project Feasibility Study and Evaluation Course in the second semester of 2011. In this project is studying the feasibility of Por Dee Khum business in Chiang Rai, which is include generally of Por Dee Khum business, management in Por Dee Khum business, competition analysis and marketing feasibility, the management process in Por Dee Khum business, the financial feasibility of Por Dee Khum business, and risk of Por Dee Khum business.
This project makes everyone who interested to get knowledge and information about Por Dee Khum business before make decision to investment, including preoperational process and operation process of Por Dee Khum business, for the benefit to investment and profit of doing this Por Dee Khum business.
We expect that our project will provide benefit more and more interested person, more over if they are any error in this project or whatever, our group apology at this opportunity.
Members Group 14
Miss Kirana Artharn
Miss Araya Thongam
Miss Piriya Poomai
Miss Itsareeya Burarak
Miss Suteera Bunsuwan
Miss Kanthida Likitthammawanit
Miss Tanaporn Muangsri
Miss Arjaree Trongpanyachote
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Table of Contents CHAPTER 1 INTRODUCTION ................................................................................................................. 5
Background and significant of the project ...................................................................................... 6
Project objective .............................................................................................................................. 7
Benefit of project ........................................................................................................................... 7
Operation Methods .......................................................................................................................... 7
Activities/Time frame ..................................................................................................................... 8
Conclusion ....................................................................................................................................... 9
CHAPTER 2 INDUSTRY PROFILE ......................................................................................................... 10
Nature of products ......................................................................................................................... 11
Situation ......................................................................................................................................... 12
Vision ............................................................................................................................................. 13
Mission ........................................................................................................................................... 13
Marketing strategy ......................................................................................................................... 13
Corporate level strategy ................................................................................................................ 14
Business level strategy ................................................................................................................... 14
Fictional strategy ............................................................................................................................ 15
Finance ........................................................................................................................................... 15
Marketing ....................................................................................................................................... 15
Conclusion ..................................................................................................................................... 16
CHAPTER 3 Marketing Feasibility Analysis ................................................................................. 17
Marketing Analysis ........................................................................................................................ 18
Competition Analysis (3Cs Analysis) ........................................................................................... 20
Customer analysis .......................................................................................................................... 23
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Competitive Analysis .................................................................................................................... 24
STP Analysis ................................................................................................................................. 24
Positioning Marketing ................................................................................................................... 26
Sales forecast ................................................................................................................................. 27
Conclusion ..................................................................................................................................... 33
CHAPTER 4 Investment Cost ............................................................................................................ 34
Location ......................................................................................................................................... 35
Facility layout ................................................................................................................................ 37
Cost of investment ........................................................................................................................ 38
Billboard of company .................................................................................................................... 39
Conclusion ..................................................................................................................................... 42
Chapter 5 Production ............................................................................................................................ 43
Detail of equipment........................................................................................................................ 44
Kitchen room. .............................................................................................................................. 49
Barth Room .................................................................................................................................... 56
Product and service ........................................................................................................................ 57
Conclusion ..................................................................................................................................... 66
Chapter6 Administration cost Employee Salary ........................................................................... 67
Stationary expense ......................................................................................................................... 68
Electricity expense/month .............................................................................................................. 68
Water expense/month..................................................................................................................... 70
TOT internet and telephone expense/month .................................................................................. 71
Explanation Administration Cost ................................................................................................... 72
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Depreciation 2011 .......................................................................................................................... 74
Depreciation 2012 .......................................................................................................................... 77
Depreciation 2013 .......................................................................................................................... 80
Depreciation 2014 .......................................................................................................................... 83
Depreciation 2015 .......................................................................................................................... 86
Conclusion ..................................................................................................................................... 89
Chapter 7 Financial analysis .......................................................................................................90
Income statement .............................................................................................................................ต
Balance sheet ................................................................................................................................. 94
Statement of cash flows ................................................................................................................. 96
Chapter 8 Risk analysis ........................................................................................................................ 98
External risk ................................................................................................................................... 99
Internal risk .................................................................................................................................. 102
Conclusion ................................................................................................................................... 103
Chapter9 Summary ............................................................................................................................. 104
Reference ................................................................................................................................................ 105
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CHAPTER 1
INTRODUCTION
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1.1 Background and significant of the project
Pordeekham Company is the Thai dessert company that makes the Thai dessert to be a gift or
souvenir for people gives to each other. The company has high quality product, delivery service, and
events job provide to customer.
Gift or Souvenir is the thing people want to give together in special day or when people travel and
give some souvenir for other people. Thailand has many of destination places and in every place will have
a souvenir shop for tourist come to buy and bring it to give some people. Souvenir business is business
that interesting for investment. Then our group focus on Thai dessert for souvenir because of Thai dessert
has unique, good test, and for conservation on Thai dessert.
For today, time is important people do not have more time the time for work job is important, so
Delivery service become more popular. Then our group thinks about Flower shop is sell product in shop
and has delivery service for customer, and thinks about Thai dessert in delicious test and beautiful
package. Then we bring service delivery from flower shop and the Thai dessert gift style also souvenir
shop, become to begin our business idea.
Chinagrai province has a total population of 1,258,420 peoples (Department of provincial
administration, 2011) and graph from Figure 1 show Chiangrai has expansion of economic growth. And
Chiangrai is the province that famous of tourist destination place, all of year tourist always comes to
travel and in winter season has a lot of tourist come to Chiangrai more than other seasons. So if our
business open in Chiangrai, we will have customer from population and tourist consume our product.
Pordeekham dessert is set up at Phahonyothin road, Tambon Wiang, Amphoe Mueang,
Chiang Rai. It located on center of city, easy for people in Chiangrai come to buy also easy for
tourist come to shop because the shop not far from Asia main road. And we have delivery service
Figure 1 : GDP in Chiangrai B.E.2546-255 (http://www.thaienergydata.in.th/energynew/energyReview/eindex/index_econ_new2.php?prv_id=57&year=2551)
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the location is very important for support service. Locate on center city easy for delivery product
to customer. And this location located near Walking Street in Saturday night, street has many
people come to shopping every weeks. So this place is the best location for Pordeekham
Company.
1.2 Project objective
- To learn about souvenir business and Thai dessert business
- To the possibility of a Thai dessert souvenir shop business project
- To calculate the finance factor of this business
1.3 Benefit of project
- To know the feasibility of Thai dessert souvenir in Chiangrai
- To know about Thai dessert and souvenir shop
- To know situation of souvenir shop in Chiangrai
1.4 Operation Methods
• To study Thai dessert and souvenir shop in Chiangrai
• To study management in Thai dessert shop and souvenir shop in Chiangrai
- Background
- Product and service
- Vision and Mission
- Strategy of the company
• To study competition analysis and marketing feasibility
- General internal and external environment
- Marketing mix strategy of Thai dessert shop
- Demand of consumer for consume Thai dessert
- Sale forecast and profit estimate
• To study the technical process in business
- Location
- Operation and management analysis
- Investment and Operation cost of Thai dessert
• To study the financial feasibility in business
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- Company’s investment cost, Operation expense, and other expenses
- Profit and loss statement, cash flow, and balance sheet in 5 years of Thai dessert shop
• To study and analysis risk of Thai dessert shop in Chiangrai
• To summary the feasibility of Thai dessert and souvenir shop in Chiangrai
1.5 Activities/Time frame
Time table frame since November 2011 – February 2012.
Operation Methods November December January February W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
1. To study Thai dessert
and souvenir shop in
Chiangrai
2. To study management
in Thai dessert shop and
souvenir shop in
Chiangrai
3. To study competition
analysis and marketing
feasibility
4. To study the technical
process in business
5. To study the financial
feasibility in business
6. To study and analysis
risk of Thai dessert
shop in Chiangrai
7. To summary the
feasibility of Thai
dessert and souvenir
shop in Chiangrai
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Conclusion
Nowadays, Chiangrai province is a big city that economic growing up appropriate for
investment business. Chiangrai is the tourist destination place, Chiangrai has many of places and
activities for attracting people come to travel. The total population of Chiangrai is 1,258,420
peoples (Department of provincial administration, 2011) and has many come to travel every
years, then more number population and more number of tourist come to travel make Chiangrai
will expansion and economic growing up. Then our group thinks to set up the business about
souvenir because of tourist need to buy something for give their friend or family. And Thai
dessert is the local Thai product that has a good test, and unique. Then we bring Thai dessert to
be our product. So the business is Pordeekham Company. It is the Thai dessert company that
makes the Thai dessert to be a gift or souvenir for people gives to each other. The company has
high quality product, delivery service, and events job provide to customer. And Pordeekham
dessert is set up at Phahonyothin road, Tambon Wiang, Amphoe Mueang, Chiang Rai. It located
on center of city, easy for customer consume the product and easy to delivery for everywhere in
Chiangrai. In addition, Pordeekham company regarding market factors, competitive factors, and
environment factors to reach customer, and also concerning about marketing management,
financial management, strategic management, and operational management to make profit and
effectively efficient operation. There are many objective of Pordeekham include with learn about
souvenir and Thai dessert shop, learn to calculate financial, learning about market feasibility and
to learn about possibility for Thai dessert souvenir. About the benefits from this project, are
knowing the feasibility of Thai dessert souvenir in Chiangrai, knowing about Thai dessert and
souvenir shop, and knowing situation of souvenir shop in Chiangrai. Time for do research,
calculate, analysis, and summary since November 2011 until February 2012.
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CHAPTER 2
INDUSTRY PROFILE
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NATURE OF PRODUCTS
Thailand has traded and exchanged cultures with foreign countries since Sukhothai period. China and India has helped to promote cultural exchange of food with Thailand. The later In Ayutthaya and Rattanakosin period, The desserts has Adapted from foreign for the way of life of Thai people such as ingredient, materials, habits, lifestyles, etc. Example of desserts, Thongyib, thongyod from Portugal.
Thai desserts can be categorized into 13 groups separate by how to cook and ingredients following:
1. Steam; Thai Sponge cake(Kanom- Saa Lee), Kanom-Namdokmai, Kanom- Sray etc.
2. Egg; Foi Thong(ฝอ ยทอ ง), Thong Yib(ทองหยิบ), Thong Yod(ทองหยอด) etc.
3. Boil: Kanom-Tom Duang, Kanom-Tom Khaw, Tapioca in syrup etc.
4. Stir: Sa-Rim, Ta-Go etc.
5. Bake: Kanom-Dok Lam Duan, Ba-Bin etc.
6. Fry: Kanom-Kong, Kanom-SamKele etc.
7. Toast: Sticky rice toast etc.
8. To boil in syrup: boiled bananas in syrup etc.
9. Glaze: banana glaze etc.
10. Coconut milk: Kanom-Lot Chong Nam Gati etc.
11. Syrup: a jelly with syrup, Ngor Loi Gaew etc.
12.Bu a t: Wholr banana boiled in coconut cream(Gluay buat-chee ) etc.
13. Preserve(chae im): fruit preserve, Mango preserve, Tomato preserve etc.
Luscious flavors, tantalizing aroma, and an unrivaled beauty are pronounced characteristics of traditional Thai desserts. Even the names of each sweet convey the quality driven and positive meanings that was carefully considered by our ancestors. Each one is regarded to bring honor and blessings to both the givers and receivers of these exquisite gifts.
Any desserts that begin with the word “Thong” (or Gold) such as Thong Yip (Golden flower), Thong Yod (Golden drop) aspires to express the blessing of continued success as well as a prosperous life for the recipient. This is just an example of one meaning in the derivation of names for our Thai desserts.
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In the present, a Thai dessert is the national desserts. Especially in the important ceremony such as ordination, married, each ceremonies, etc. Every ceremony has Thai desserts because it is the auspicious desserts.
The meaning of 9 auspicious desserts tray commonly used in various traditional ceremonies.
• Jah Mongkhut Triumph and Superiority
• Thong Aek One with Life
• Thong Yip For constant availability of prosperity and riches
• Thong Yod Continuous wealth throughout life
• Foy Thong For long lasting love and steady stream
of good fortune
• Med Kanoon Unconditional support to success
throughout life and work
• Sa Neh Jaan Alluring and loving like the moon
must be including in wedding or engagement
ceremonies
• Kanom Chan Advancement and promotions as well as
continual success.
• Tuay Fu Constant achievement and success
* in some cases, Look Choob can replace Tuay Fu
in the arrangements.
SITUATION
Now a day, Thai desserts business has constant and maybe slows down, because the most people think it make the body fat. The cost of raw material has more expensive (flours,sugars, eggs); it is directly impact of this business. Moreover the products on the market as the basic product, every shop have the same product. The ancient Thai desserts have difficult to find.
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Vision
Por dee kham to be a reader Thai dessert shop and the most quality in Chiang Rai .
MISSION
We use high quality of raw materials, every product has good tastes and clean. The package is Beautiful, can be as a souvenir or the gift. We have service to organize the outside works and our product must have clean.
Strategy
Marketing strategy
Marketing Mix
Product
Branding strategy, we set brand name in Thai. It is short and easy to remember. The
brand name is “Por Dee Khum”. At Por Dee Khum, the Thai Desserts Boutique, varieties of
Thai sweet & tidbits are available to choose from with more than 40 different types, ranging
from traditional Thai desserts to more modern selections. A few of these Thai desserts have their
origins in the older days of Thailand, mostly used in rituals and auspicious ceremonies of those
days. Some of these time-honored sweets have long been forgotten, mostly recognized only by
their name thus making them so elusive to find in the modern marketplace.
Price
We will use high price strategies. The reason is our product and service is different
and we also provide the better product and service than our competitors. So if we begin to set
low price it will make the customers don’t believe in our good quality of products and service
and they will think that our product and service is not good like we already advantage to
them. However; at the first 3 months after we launch our business we will offer the low price
promotion to them in order to invite the customers to try with our goods because this is the
first time for us to promote our product and service to the customers and make them know
more about us. Moreover at the first time that they come to experience with our service we
will make them feel happy and get the first impression with our product and service that they
cannot forget and have to back to use our service again with their friends who will become to
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be our new customers. In addition; in different season and different time we will use different
promotion to invite them.
Place
Por Dee Khum is easy to come and easy to see for the customers in Chiang Rai and
the foreigners tourist.
Location of Por Dee Khum is on Phahon Yothin Road, Tambon Wiang, Amphoe
Mueang, Chiang Rai. It located in Night Bazaar Chiang Rai near the old bus terminal.
Promotion
• “Free Tests” Before a few days t in the first mouth that I open the shop.
• Before open my shop, we distribute leaflet to people around the shop and near place
for promote brand and products of my shop. In the leaflet, there are discount 15 %
coupons within the first week of open the shop.
• Discount 5 % in Wednesday of third week of mouth.
The customer can collect point within condition 100 Bath per 1 point, 10 points can
be exchange the package that we set up for customer
Corporate level strategy
Por dee khum is new business open in Chiang Rai we use growth strategy for our business. This strategy will affect to our business continues to growth focus to create growth within the organization, this is horizontal integration strategic
The business will expand the product by horizontal that have diversity of product such as package of product, dessert menu, etc that we can improve.
Business level strategy
At Por dee khum, the Thai Desserts Boutique, varieties of Thai sweets& tidbits are available to choose from with more than 40 different types, ranging from traditional Thai desserts to more modern selections. A few of these Thai desserts have their origins in the older days of Thailand, mostly used in rituals and auspicious ceremonies of those days. Some of these
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time-honored sweets have long been forgotten, mostly recognized only by their name thus making them so elusive to find in the modern marketplace. Por dee khum also remains modern with the times. One of our goals is to recreate and transform designs to constantly present new ideas and stimulate the senses of our customers. We are proud to put into our creations the intricate and detailed work that Baan Kwan is known for. Each piece of sweet is made with loving care to create that impeccably sophisticated yet balanced bite. So we focus competitive advantage or competitive differentiation we mention about the quality of all of the process that related with our products until the products sold focus on balance bite of product.
Fictional strategy
Human resource
We have a cook who is professional for training to staff for high quality such as training cleanness of the product. We have lunch meal for every employee.
Production. We have General manager: owner, professional 2 persons , staff 5 persons to support professional ,accounting 1 person ,marketing 1 person , Cashier 1 person
Finance
Planning finance
Give an advice for future financial planning. Prepare financial statements to systematic, clear, and accurate in every month. Discipline with financial, and savings also do balance sheet, profit-loss, and income statement for report financial conditions of each year and can check back.
Marketing
We promote and advertise our products to public. It helps many people know our company better by Internet such as facebook, website and brochures
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Conclusion
In Thai desserts business has a long time. Thai desserts that represent the Traditions of
Thai people, can exchange culture with other countries the traditions of Thai period. Luscious
flavors, tantalizing aroma, and an unrivaled beauty are pronounced characteristics of traditional
Thai desserts. Thai desserts have a meaning and an auspicious desserts tray commonly used in
various traditional ceremonies.
Nowadays, Thai desserts business has constant and may be slows down, because the most
people think it make the body fat. So our company used marketing strategies to improved Thai
desserts are interested. We opened business Chiang Rai and we used growth strategy for
business. Thai strategy will affect to our business continues to growth focus to create growth the
organization, thai is horizontal integration strategic.
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CHAPTER 3
Marketing Feasibility
Analysis
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Marketing Analysis
General Environment Analysis
The general environmental analysis in our business planning normally refers to
conditions and internal - external factors to our company, outside of our company's control that
might affect its sales, market, costs, and so forth. The internal environment is the following;
culture and behavior of our employees, management strategies/tactics, and others. The external
environment contains consumers/customers, suppliers, competitors and other factors affecting
the operation of a certain business which is uncontrollable. These are often grouped into kinds of
factors, such as the PEST analysis, which stands for Social, Technology, Economic, and Political
factors that might affect our company. They might be worldwide trends, or specific local market
trends, or anything in between.
● Political Factors
According to Chiangrai development strategy from 2010 to2013 indicated that the total
population in Chingrai is 1,198,218 (end Dec 2010) with 589,890 males and 608,328 females.
The district which have the most population is Muang district (Amphoe Muang) that have
population 226,555 people , next is Paan district have 125,567 people and then Mae Chan
district have 103,630 people. For the district that has the most density of population is Mae Sai
district that have 308.680 people/ square kilometer, next is Muang district that have 186.300
people/ square kilometer. For the Gross Provincial Product: GPP in 2010 is 53,157 million
baht/year, and per capital GPP is 44,505 baht per people, per year. Mostly of income is from
agriculture field 31.84 percent that cost 16,925 million baht, next is the retail and wholesale of
repairing automobile motorcycle personal objects, and utensil field 17.50 percent that cost 9,305
million baht, and Educational field 10.80 percent that cost 5,741 million baht.( Chiangrai
development strategy 2010-2013)
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● Economic Factors
The economy in Chiang Rai is the growth rate seen by the business such as hotel,
restaurant, entertainment, and etc. According to Chiang Rai Commercial Department the GPP of
provinces totaled 40,104.36 million baht, increased from the previous year 9.38% and income
per year 38,332 baht. In 2007, food and beverage industry has 1,790.59 million baht (about
4.46%). Nowadays, the hotel and restaurant industry is becoming popular than the previous year.
From the above information told that the level of consumption of Chiang Rai increased. We have
the opportunity that it should be run business is becoming popular. Our business will generate
income to local community and grow economic of province (Commercial Department, 2007).
● Social & Culture Factors
The attitude of customer when they willing to buy product of food. Delicious, proper
price and value added are the factors of customer buying behavior. The consumer will choose the
product that they think it’s good and the value of product is proper to spend their money to buy.
More importance is branding, almost people they believe that the product which have brand is
quality product
Today, Thai people have more concerns with their health and therefore have increased
their expectations in consumption. Also, they have many choices or substitutes to choose from in
the marketplace, and they’re more educated. As a result, consumers will purchase the products
that are useful and valuable for their life. (Food safety news, 2010) So, our business concern that
customer health is important to us. All of our desserts have a balanced flavor profile; you will not
find them overpowered with sugars. Nor will you find any unnatural preservatives that will
lengthen the natural shelf life of our desserts, especially in the varieties involving coconut milk.
Products of our business are made and distributed daily so that you may have your desserts as
fresh as possible.
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P a g e | 22
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P a g e | 23
Customer analysis
The Total population of Chiang Rai is 1,198,218 and only in Amphor Muang is 211,550
with 589,890 males and 608,328 females. (http://:www.amphoe.com/). For the Gross Provincial
Product: GPP in 2010 is 53,157 million baht/year, and per capital GPP is 44,505 baht per people,
per year (Chiangrai development strategy 2010-2013). Target market that our company, we
defined the potential customers. We focus on Thai and foreigner people that are economic and
social status, purchasing power, value pricing and services. These kinds of customer, the most of
them are female aged between 21-30 years old.
The results obtained from the descriptive statistics suggest that most of the
respondents are female aged between 21-30 years old. Most are students enjoying highly
educational level at bachelor degree with the average monthly income of not more than
10,000 baht. As far as the inference statistics is concerned, differences in Thai dessert
purchasing frequencies generates no differences in Thai dessert packaging consideration.
Differences in types of Thai dessert generate no differences in Thai dessert packaging
consideration while differences in Thai dessert purchasing objective generates differences in
Thai dessert packaging consideration.
We know customer behavior that they pay attention about food that also concern with
their health. In addition, customers will select the food which low sugar. However, it is possible,
they will be still eating snack or others. From this characteristic of our target market we can
adapt all of this information to improve our product and service in order to satisfy and attract the
customer from our competitor.
P a g e | 24
Competitive Analysis
The area around downtown Chiang Rai has high competitive in the market because they
have the same target group that is tourist and people in Chiang Rai who want to consume dessert.
Most of our competitors have the weaknesses about the narrow area of shop and have not enough
car parks for customers. So, when we know the status, strengths, and weaknesses of our
competitors. We can plan strategy that concern about products and services of high quality and
more healthy to make word of mouth by using the customers to advertise our company and then
our shop also has brand royalty. We will try to set our plan and strategy able to change along
with current situation and trend in easily to provide products and services for support customers
requirement so that make our company increase number of sale and profit.
STP Analysis Segment Marketing
At our shop, varieties of Thai sweets & tidbits are available to choose from with more
than 40 different types, ranging from traditional Thai desserts to more modern selections. So,
our shop was providing about segment by use criterion as follow.
1. Demographic:
- Female aged
- Aged between 21-30 years old
- Several of careers
2. Geography:
- Downtown Chiang Rai
P a g e | 25
3. Behavior:
- Readiness of money to purchase.
- Both of steady customers and irregular customer.
- Both of already have experience and don’t have experience to consume Thai dessert or was
consumer of Thai dessert.
- Loyalty to the product.
- Intention to purchase.
4. Psychology:
- Lifestyle of people who want to consume or buy as a souvenir Thai dessert and concern
about healthy and consumption.
4.2.1 Target Marketing
Our company concern about activities of shop to respond about requirements, quality,
cost-effective and economizes of consumer and make consumer classify by concern to serving
their specific needs and demand of customer in each group. So the target that we should to
follow is demographic segmentation because comfortable and easy to enhance our product as
follows:
‐ Main Target Marketing: Tourist and people in Chiang Rai who want to consume dessert
or buy as a souvenir.
‐ Secondary Target Marketing: Female aged between 21-30 years old who live in
downtown.
‐ Future Target Marketing: people who interesting in franchise business with Por Dee
Khum.
P a g e | 26
Positioning Marketing
The positioning of Por Dee Khum is base on high quality and not too expensive price that
make the customer come to our shop. Por Dee Khum has a of varieties of Thai sweets & tidbits
are available to choose from with more than 40 different types, which contain high quality
ingredient and fresh, clean raw material. Nowadays, customers want to buy the product that has
high quality and more concern about health. The product of our business are made and
distributed daily so that you may have your desserts as fresh as possible. We also provide car
park for make customers more convenience. So, Por Dee Khum provided many quality products
to increase satisfaction to our customers. And our company gives the best thing to our customer.
Por Dee Khum Positioning
P a g e | 27
Sales forecast
Year 1 Year 2 Year 3 Year 4 Year 5 Total 4921000 5740500 6075000 6346000 6588500
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
Year 1 Year 2 Year 3 Year 4 Year 5
Year 1
Year 2
Year 3
Year 4
Year 5
P a g e | 28
Year 1
Name of dessert January February March April May June July August September October November December Jah Mongkhut 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Sa-neh-jaan 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Look-choop 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Ka-nom-chan 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Thong-Aek 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Thong-Yod 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Thong-Yip 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Foy-Thong 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Med-ka-noon 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Woon-tua-daeng 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Woon-bai-toey 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Kleep-lam-duan 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Sam-pan-nee 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Bah-bin 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Ta-koh 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Koa-niew-kaew 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Koa-niew-dum 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Koa-niew-na-koong 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Sang-ka-ya 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000 Mor-kang 18600 21000 20150 21000 19375 19500 13950 13175 13500 24800 30000 31000
Total 372000 420000 403000 420000 387500 390000 279000 263500 270000 496000 600000 620000
Total, 666500
0
100000
200000
300000
400000
500000
600000
700000
1 2 3 4 5 6 7 8 9 10 11 12
Year 1
P a g e | 29
Year 2
0
100000
200000
300000
400000
500000
600000
700000
1 2 3 4 5 6 7 8 9 10 11 12
Year 2
Name of dessert January February March April May June July August September October November December Jah Mongkhut 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Sa-neh-jaan 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Look-choop 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Ka-nom-chan 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Thong-Aek 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Thong-Yod 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Thong-Yip 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Foy-Thong 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Med-ka-noon 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Woon-tua-daeng 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Woon-bai-toey 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Kleep-lam-duan 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Sam-pan-nee 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Bah-bin 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Ta-koh 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Koa-niew-kaew 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Koa-niew-dum 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Koa-niew-na-koong 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Sang-ka-ya 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325 Mor-kang 31000 26600 26350 25500 20925 21000 15500 14725 14250 26350 31500 33325
Total 620000 532000 527000 510000 418500 420000 310000 294500 285000 527000 630000 666500
P a g e | 30
Year 3
Name of dessert January February March April May June July August September October November December Jah Mongkhut 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Sa-neh-jaan 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Look-choop 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Ka-nom-chan 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Thong-Aek 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Thong-Yod 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Thong-Yip 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Foy-Thong 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Med-ka-noon 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Woon-tua-daeng 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Woon-bai-toey 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Kleep-lam-duan 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Sam-pan-nee 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Bah-bin 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Ta-koh 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Koa-niew-kaew 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Koa-niew-dum 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Koa-niew-na-koong 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Sang-ka-ya 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875 Mor-kang 32550 28000 27900 27000 22475 22500 17050 15500 15000 27900 33000 34875
Total 651000 560000 558000 540000 449500 450000 341000 310000 300000 558000 660000 697500
0
100000
200000
300000
400000
500000
600000
700000
800000
1 2 3 4 5 6 7 8 9 10 11 12
Year 3
P a g e | 31
Year 4
Name of dessert January February March April May June July August September October November December Jah Mongkhut 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Sa-neh-jaan 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Look-choop 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Ka-nom-chan 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Thong-Aek 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Thong-Yod 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Thong-Yip 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Foy-Thong 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Med-ka-noon 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Woon-tua-daeng 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Woon-bai-toey 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Kleep-lam-duan 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Sam-pan-nee 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Bah-bin 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Ta-koh 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Koa-niew-kaew 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Koa-niew-dum 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Koa-niew-na-koong 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Sang-ka-ya 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425 Mor-kang 34100 30100 29450 29250 22475 24000 17050 15500 15000 29450 34500 36425
Total 682000 602000 589000 585000 449500 480000 341000 310000 300000 589000 690000 728500
0
100000
200000
300000
400000
500000
600000
700000
800000
1 2 3 4 5 6 7 8 9 10 11 12
Year 4
Total
P a g e | 32
Year 5
Name of dessert January February March April May June July August September October November December Jah Mongkhut 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Sa-neh-jaan 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Look-choop 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Ka-nom-chan 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Thong-Aek 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Thong-Yod 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Thong-Yip 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Foy-Thong 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Med-ka-noon 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Woon-tua-daeng 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Woon-bai-toey 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Kleep-lam-duan 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Sam-pan-nee 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Bah-bin 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Ta-koh 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Koa-niew-kaew 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Koa-niew-dum 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Koa-niew-na-koong 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Sang-ka-ya 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975 Mor-kang 35650 31500 30225 30000 22475 24000 17825 17050 16500 30225 36000 37975
Total 713000 630000 604500 600000 449500 480000 356500 341000 330000 604500 720000 759500
0
100000
200000
300000
400000
500000
600000
700000
800000
1 2 3 4 5 6 7 8 9 10 11 12
Year 5
Total
P a g e | 33
Conclusion
From the sales forecast of our business, in winter period is November to February that it
high period sales in every year because this period is a high demand of customer who travel in
Northern of Thailand which Chiang Rai province is popular province of Thai Lanna cultural. It
have many attention to travel, therefore it increase rapidly income to our business.
In summer period, our business has stable income because in this period is normally to
sales in each product then has moderate income, but in this period have many festivals such as
Songkran Day, and The Buddhist Lent Day. So our company will promote our product into
festival in order to increase income in this period.
Rainy period has low income because the travelers lower than winter period and low
festival. The main reason in this period is rain that has affect to delivery and transportation of
customers that it has decrease quantity of customers and sales. However our company must
adjust and improve promotion, transfer system by has more cars to delivery than motorcycle.
P a g e | 34
CHAPTER 4
Investment Cost
P a g e | 35
Pre-operating cost
Location
Location of Por dee khum is on Thanon phahonyothin, Tambon Wiang,Amphoe Mueang, Chiang Rai. It located near working street.
P a g e | 36
Location
P a g e | 37
Facility layout
P a g e | 38
Cost of investment
Pre-operating cost
Billboard of company
Type of billboard is wood and color is black color. The size of billboard wide is about 1 meters and height 0.4 meters. The font size use 8 inches. The billboard price is 2,500 Baht.
• Billboard Tax Billboard Por dee khum shop makes by Thai font and pays the fee for set company billboard. The size
of billboard equal wide about 1 meters, height 0.4meters. Then calculate be square centimeter equal 4,000 square centimeters. Calculate the billboard tax. The billboard has all Thai font rate 3Baht/500 square centimeter (4,000/500*3) equal 24 Baht
• Cost of transparent mirror In front of store
‐ (6.5 m x 2.5 m) = 16.25 m around 53.3 feet ‐ Door swing ( 1m x 2m) = 2m around 6.56 feet ‐ Total size of transparent mirror in front of store is (53.3 feet - 6.56 feet) = 46.74 feet ‐ Total Cost of transparent mirror is 46.74 feet x 200/feet = 9,348 baht.
• Cost of Door mirror
‐ Door swing ( 1m x 2m) = 2m around 6.56 feet ‐ Total Cost of transparent mirror is 6.56 feet x 200/feet = 1,312 baht.
P a g e | 39
Billboard of company
Type of billboard is wood and color is black color. The size of billboard wide is about 1
meters and height 0.4 meters. The font size use 8 inches. The billboard price is 2,500 Baht.
• Billboard Tax
Billboard Por dee khum shop makes by Thai font and pays the fee for set company
billboard. The size of billboard equal wide about 1 meters, height 0.4meters. Then calculate be
square centimeter equal 4,000 square centimeters. Calculate the billboard tax. The billboard has
all Thai font rate 3Baht/500 square centimeter (4,000/500*3) equal 24 Baht
• Cost of transparent mirror
In front of store
‐ (6.5 m x 2.5 m) = 16.25 m around 53.3 feet
‐ Door swing ( 1m x 2m) = 2m around 6.56 feet
‐ Total size of transparent mirror in front of store is (53.3 feet - 6.56 feet) = 46.74
feet
‐ Total Cost of transparent mirror is 46.74 feet x 200/feet = 9,348 baht.
‐
• Cost of Door mirror
‐ Door swing ( 1m x 2m) = 2m around 6.56 feet
‐ Total Cost of transparent mirror is 6.56 feet x 200/feet = 1,312 baht.
• Cost of investment No Descript No. Product Price/unit total 1 Billboard 1 2,500 2,500 2 Billboard tax 1 24 24 3 Mirror 2 9,348 18,696 4 Door mirror 1 1,312 1,312 5 Decoration 6,500 300 (Square meters) 1,950,000 Total 1,972,532
P a g e | 40
Building
No Description No. product Prices/unit Total1 Rent building 2 shop house 1 336,000 336,000 Total 336,000
Store equipment
No Description No. product Prices/unit Total 1 Computer 2 19,016 38,0322 Computer table 2 1,200 2,4003 Fax 1 3,900 3,9004 Office Desk 2 4,590 9,1805 Printer 1 3,090 3,0906 Telephone 2 940 1,8807 Television 2 12,490 24,9808 Car Isuzu DMAX CAB 1 576,000 576,0009 Motorcycle 1 50,000 50,00010 Counter set 1 20,000 20,00011 Shelves of dessert set 3 4,365 13,09512 File cabinet 1 3,200 3,20013 Chair 10 209 20914 Ceiling fan 2 1,340 2,68015 Sofa 1 5,350 5,35016 Air conditioning 2 23,900 47,80017 Table set 1 3,500 3,50018 Cash drawer 1 1,900 1,900 Total 807,196
Kitchen equipment
No Description No. product Prices/unit Total 1 Kitchen sink cabinet 1 5,800 5,8002 Table of equipment 3 2,800 8,4003 Refrigerator 2 41,000 82,0004 Microwave 1 4,500 4,5005 Oven 1 7,000 7,0006 Shaker 3 1,690 5,0707 Brass pan 2 2,850 5,7008 Gas stove 2 1,300 2,6009 ladle 5 49 24510 Sieves 3 79 23711 Spoon fork 20 39 78012 funnel 5 49 245
P a g e | 41
13 cup 15 15 22514 Measuring cup set 2 250 50015 Measuring spoon set 2 35 7016 Some whites 5 20 10017 Mold 5 15 7518 Spade of frying pan 5 170 85019 Pot 8 400 3,20020 The fins 10 130 1,30021 Tray 10 120 1,20022 Enamelware 8 250 2,00023 Knife set 2 700 1,40024 Froy Tong cone drops 3 185 55525 Table set 1 3,500 3,50026 Grated coconut automatic 1 2,650 2,65027 Cup broad 2 1,500 3,00028 Stand Mixer 2 7,000 14,000 Total 157,202
Bathroom equipment
No Description No. product Prices/unit Total 1 Shower 1 450 4502 Mirror 1 3,000 3,0003 Injection line 1 275 2754 Basin 1 2,590 2,5905 Flush toilet 1 4,500 4,500 Total 10,815
Investment and Depreciation Cost
Investment Amount Depreciation Annual Dep.
Monthly Dep.
Store equipment 807,196 5 years 161,439 13,453 Kitchen equipment 157,202 5 years 31440.4 2,620 Bathroom equipment 10,815 5 years 2163 180
P a g e | 42
Conclusion
Our company have pre operating cost that consist of Billboard of company type of
billboard is wood and color is black color. The size of billboard wide, include with Billboard Tax
Por dee khum shop makes by Thai font and pays the fee for set company billboard, Cost of
transparent mirror, Cost of Door mirror. Our cost of investment consists of Billboard, Billboard
tax, Mirror, Door mirror and Decoration. We rent building 2 shop houses. We have store
equipment which are Computer, Computer table, Fax, Office Desk, Printer, Telephone and
others equipment. Kitchen equipment such as Kitchen sink cabinet, Table of equipment,
Refrigerator etc. Bathroom equipment such as Shower, Mirror, Injection line, Basin, Flush toilet.
Investment and Depreciation Cost include store equipment, kitchen equipment and Bath rooms
equipment that will have depreciation in 5 years.
P a g e | 43
Chapter 5 Production
P a g e | 44
Detail of equipment
1. Computer is a microcomputer (desktop computer )for calculate the number of products and the
price of the product when customer buy it.
2. Computer table is aluminum table size 180*110 cm.
3. Fax is fax and telephone a headset.
4. Office Desk size is 65w*120h. The frieze can rotate 180 degrees.
P a g e | 45
5. Printer can print both color and black and white.
6. Telephone is the wireless phone for answer the telephone when customer calls for order goods.
7. Television for customer come to wait order, size of television 42‐inch High‐Definition
8. Car Isuzu DMAX CAB is car for deliver a goods (when many order) for customer and used for go to
buy raw materials.
P a g e | 46
9. Motorcycle is Honda Scoopy i for deliver a goods (when less order )
10. Counter set is having place for put computer (melamine) Size 240 x 150 x 110 cm. And have a drawer for keep the document.
11. Shelves of dessert set is a place for show our product, its wood floors and have Thai carvings. have 5 set, each there are 4 floor.
12. File cabinet is a aluminum cabinet, have 4 drawers for keep document.
P a g e | 47
13. Chair is a chair for customer come to our shop and wait for goods. It’s many color.
14. Ceiling fan can be a nice‐looking, elegant.
15. Sofa for customer. It’s frieze, red color.
16. Air conditioning is a wall air
P a g e | 48
17. Table set is a circle table, for customer who comes to our shop, for relax.
18. Cash drawer is a aluminum drawer.
Kitchen roo
1.Kitchen si
2.Table of e
3.Refrigerat
4.Microwav
om.
ink cabinet is
equipment is
tor is Hitach
ve is LG MS2
s an aluminu
s an aluminum
hi brand, size
2120VW, Ad
um sink, for c
m table, for p
e is 910 x 760
djust the he
cleaning equ
put equipmen
0 x 1,760 mm
eat level 5 (
ipment.
nt when after
m, Crisper- 2
21 liters), c
cleaning
2-way Humid
an set time
P a g e | 49
dity
is 60 mins
9
.
P a g e | 50
5.Oven is drying ovens with natural convection ED115, Electronically‐controlled APT.line™ preheating chamber technology with natural convection. Temperature range of 5 °C (9 °F) above ambient temperature up to 300 °C (572 °F).
6.Brass pan for made order, size L (17 to 18)
7.Gas stove is Lucky flame brand, have 2 heads and brass burner. Can automatic to set time
and temperature
8.Ladle is zebra Thailand brand. Size by width & high is 7.3*26
P a g e | 51
1. Sieves is zebra Thailand brand, stainless steel, size 22 cm
.
2. Spoon fork is zebra Thailand brand, size 4*19, 2.6*19, 2*14, 2.7*13.5.
3. Funnel is stainless steel, size by width & high is 19*38 mm.
4. Cup is a glass cup, size 500 cc.
P a g e | 52
5. Measuring cup set is marked with measures in cup, oz. and ml. increments. Easy‐grab
handles. Set includes a 1‐cup, ¾‐cup, ½‐cup and ¼‐cup. Microwave and dishwasher safe.
6. Measuring spoon set is 5‐Piece Measuring Cup Set, Stainless Steel. Measuring cup set sizes:
1/8, 1/4, 1/3, 1/2, and 1‐cup. Dishwasher safe
.
7. Some whites are white cotton, some and clear size is (105 cm.x 95 cm.).
8. Spade of frying pan is zebra Thailand brand, Black handle and big. Size by width & high is 9.3*31
.
P a g e | 53
9. Pot is zebra Thailand brand, Stainless Steel, no. 18 size by width & high is 20*10.8 cm.
10. The fins are zebra Thailand brand, no. 191367, Stainless Steel, size by width & length is 4*23.5 cm
.
11. Tray is aluminum; size is 16"x25"x1
.
12. Enamelware Mix flour for made order, made from aluminum, size is diameter wide, 32 cm
P a g e | 54
13. Knife set is zebra Thailand brand, have 5 pieces
.
14. Froy Tong cone drops It’s made from brass, and it’s medium size.
15. Table set made from pine, size by Length*width*height is 118 * 74* 74 cm
16. Grated coconut automatic made from Stainless Steel, size by Length*width*height is
42x50x127 cm. The 1.5‐horsepower electric motor 220V 50Hz.
17. Cupboard made from aluminum, size by Length*width*height is 60*75 *30 cm
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18. Stand Mixer is automatically to turn on &turn off. Durable for used.
Barth Room
1. Shower Head can be removed in order to pay dirt, have 2 levels.
2. Mirror size is 60*80 cm
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3. Injection line is chrome plating. Line is a German Spiral, Length of 1.20 meters.
4. Basin is made from ceramic, size 460*460*150 cm. Have 2 head for used.
5. Flush toilet is a siphonic One‐piece Closet, Size: 730x380x680mm, S‐trap,300 400mm
Roughing‐in
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Product and service
Jah Mongkhut or Royal Crown (Egg yolks dumpling in wheat flour crown)
(5 Baht per piece)
Jah Mongkhut (The Royal Crown) is an absolute beauty displayed made with utmost care with its top signified by an edible gold leaf. The actual representation of the crown is brushed thoroughly with sugar to create a smooth design like in ancient times. Jah Mongkhut desserts with such exacting details like ours are rare to find in modern times.
Sa-neh-jaan Look-choop Charming Moon: Egg yolks Imitated miniature fruit: Sweet bean in dumpling with nutmeg extract miniature fruit shape coated with gelatin (5 Bath/piece) (5 Bath/piece)
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Por dee khum offers a variety of gift sets available for your selection including boxed arrangements suitable for everyday use or for specific occasions. You will surely find some gifts of Thai sweets to suit your every need.
Giving traditional Thai desserts as gifts is a time‐honored tradition that has been passed on
from generation upon generation throughout Thailand. One way to preserve the social custom of
our ancestors is by spreading the art of the valued culinary skills by way of gift giving with pride.
It is a tradition even in modern times that is a distinguishable Thai attribute.
Give the gift of artful Thai sweets to set yourself apart from the European cakes or Western desserts
easily found in bakeries all around. Thai desserts have genuineness in that each dessert was carefully
considered in name and design. Each individual sweet has a meaning to convey good blessings for
both the givers and the receivers, thus making them popular in auspicious events and celebratory times.
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Por dee khum offers a wide selection of arrangements for the many milestone events in your life: various auspicious ceremonies, daily alms giving to Buddhist monks, weddings and more. We use our expertise in each area to help you design appropriate and aesthetically pleasing arrangements.
Choice of Base Tray: Wooden Tray, Woven Tray, Gold Tray, Silver Tray
Price according to diameter of Base Tray:
8” 1,600 Baht
9" 1,800 Baht
10" 2,200 Baht
12" 2,600 Baht
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For Thai weddings, it is traditional to use one pair of 9” Gold Trays with flower garland embellishments to complement the Khan Mhark trays. Nine types of desserts denoting auspicious meanings towards the blessed bride and groom are customarily arranged in a beautiful presentation.
Customers are welcomed to bring in any special serving platters, baskets or trays for us to arrange our desserts on
Our company also have delivery service for customer to want such as customer want to give gift for special people we have service to delivery for special people , wedding events also we have delivery service , other events
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Conclusion
Por dee khum will provide many product and services to customer. Our products are
having variety of gift sets and customers can select the product by themselves. Our products have
twenty kinds of product. You will surely find some gifts of Thai sweets to suit your every need.
Give the gift of artful Thai sweets to set yourself apart from the European cakes or Western
desserts easily found in bakeries all around. Thai desserts have genuineness in that each dessert
was carefully considered in name and design. Each individual sweet has a meaning to convey
good blessings for both the givers and the receivers, thus making them popular in auspicious
events and celebratory times. Por dee khum offers a wide selection of arrangements for the
many milestone events in your life: various auspicious ceremonies, daily alms giving to Buddhist
monks, weddings and more. We use our expertise in each area to help you design appropriate
and aesthetically pleasing arrangements. Our companies also have delivery service for customer
to want such as customer want to give gift for special people we have service to delivery for
special people, wedding events also we have delivery service, other events. Our location located
near front street that easy and convenience for the customers to find our shop.
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Chapter6
Administration cost
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6.1 Employee Salary
Wage rate for our organization
1. Professional prepare the dessert 2 persons (2 x 13,000) 26,000 baht
2. Staff suppose professional 5 persons (5 x 7,000) 35,000 baht
3. Accountant 1 person (1 x 15,000) 15,000 baht
4. Marketing plan person 1 person (1 x 15,000) 15,000 baht
5. Cashier 1 person (1 x 8,000) 8,000 baht
Total salary expense/month 99,000 baht
6.2 Stationary expense
No n Unit x price Total price
1 calculator 1x245 245
2 Paper A 4 5x90 450
3 Staple max 12x5 60
4 Max 2x35 70
5 Clip file 2x15 30
6 Scissors 2x55 110
7 Liquid paper 2x45 90
8 Scotch tape 4x30 120
7 Plug 3x129 387
Total of stationary 1,562
6.3 Electricity expense/month
12-24 meters pressure in the normal rate
Estimate use of electricity 700 unit x 3.9361 = 2755.27 baht
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Add. (+) Service expense = 312.24 baht
Total Electricity expense / month = 3067.51 baht
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6.4 water expense/month
Fore cast use 25 cu.m./month x 10.95 bath = 273.75 baht
Add. (+) General Service = 30.00 baht
Add. (+) VAT 7% = 19.1625 baht
Total water expense/month = 322.9125 baht
หมายเหตุ (Remark) :
1.ไมรวมภาษีมูลคาเพิ่ม (Vat not included)
2.การขายเหมา(Bulk Sale) มีราคาเฉล่ียดังน้ี
- ประเภทที่พักอาศัย(Residence) 10.50 บาท/ลบ.ม.(Baht/cu.m.)
- ประเภทอื่นๆ (Others) 13.00 บาท/ลบ.ม. (Baht/cu.m.)
Reference: http://www.student.chula.ac.th/~49718863/elec.htm
ประเภทท่ี 1ท่ีพักอาศัย Residence
ประเภทท่ี 2ธุรกิจ ราชการ รัฐวิสาหกิจ อุตสาหกรรม และอ่ืนๆCommerce, Government Agency, State Enterprise and Industry
ปริมาณนํ้าใช ลูกบาศกเมตร Volume (cu.m.)
ราคาคานํ้า บาท/ลูกบาศกเมตร Baht/cu.m.
ปริมาณนํ้าใช ลูกบาศกเมตร Volume(cu.m.)
ราคาคาน้ํา บาท/ลูกบาศกเมตร Baht/cu.m.
0-30 8.50แตไมต่ํากวา 45.00 บาท(Not less than 45.00 Baht)
0-10 9.50แตไมต่ํากวา 90.00 บาท(Not less than 90.00 Baht)
31-40 10.03 11-20 10.7041-50 10.35 21-30 10.9551-60 10.68 31-40 13.2161-70 11.00 41-50 13.5471-80 11.33 51-60 13.8681-90 12.50 61-80 14.1991-100 12.82 81-100 14.51101-120 13.15 101-120 14.84121-160 13.47 121-160 15.16161-200 13.80 161-200 15.49มากกวา 200 (over 200) 14.45 มากกวา 200
(over 200) 15.81
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6.5 TOT internet and telephone expense/month
Internet expense = 590 baht/month
Telephone expense = 500 baht/month
Maintenance costs = 200 baht/month
Fax = 200 baht/month
Total = 1,490 baht/month
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Explanation Administration Cost
• Employee salary
Our total employee in the organization have 10 person, so total salary that we have to pay
is 99,000 baht per month, it is a fix cost that we will pay in every month and every year.
• Stationary expense
Stationary equipment are not easy to damage in every month, such as calculator, lancer
stamp pad, horse stamp and max, scissors, plug. In addition some stationary that easy to
extinction out, we will purchase a lot of in onetime, such as paperA4, clip files, staple max, ,
eraser, pen, liquid paper, scotch tape, so our organization’s stationary expense are not to pay in
every month, here fore we average to pay three or four time alternate in one year.
• Electricity expense
Electricity expense will change by season of year, such as high season it is November to
February, in this period is the most popular of event, and then our store will have more customer,
so we will pay more electricity expense. In addition this season is cold weather, so we not open
air conditioner, because the location of shop is north of Thailand but we open fan, therefore our
electricity in this period are not pay more when compare with the another season.
• Water expense
About water expense of our shop, have changing by season of year, such as Winter
season, it is October to February, because this period is winter season, many person are not used
more water, so water expense are not more in this season, therefore water expense in this period
will pay less than other period. For summer season, it is March to June, this period has Songkran
festival, so this season will used more water expense than another season and rainy season, it is
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July to September, this period may make our store easy dirty, so we will often cleaning store,
therefore this season we have pay reasonable water expense.
• Fire Insurance
Our company do fire Insurance with Muang Thai Insurance1 with limits protection is
1,000,000 Baht and insurance rate is 2,525.20 Baht per years, it is a fix cost.Muang Thai
Insurance are protect everything in the shop and protection for year by year.
• Car Insurance
Our company does car insurance with Thana Chart Insurance 2 with limits protection
is 100,000 – 150,00 Baht and insurance rate is 7,700 Baht per years, it is a fix cost. Thana Chart
Insurance are protect everything when have accident and protection for year by year.
Note :
1 http://www.muangthaiinsurance.com/products_home_economical.htm
2 http://www.thanachartinsurance.co.th/product_6.html
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Depreciation Cost 2011
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2011
Description Base January February March April May June July August September October November December Total
Employee salary
99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 1,188,000
Stationary expense
1,562 1,562 - - - - - - - - - - - 1,562
Electricity expense
3067 3030 3050 3250 3055 3020 2980 2930 2980 3020 3000 3080 36,462
Water expense
320 300 340 400 360 320 300 280 230 300 320 330 3,800
TOT internet & telephone expense
1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Fire Insurance
2525.2 *
- - 2,525.20 - - - - - - - - - 2,525
Car Insurance
7700 * - - 7,700 - - - - - - - - - 7,700
Total 105,439 103,820 114,105 104,140 103,905 103,830 103,770 103,700 103,700 103,810 103,810 103,900 1,257,929
* ONCE TIME PER YEAR
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Depreciation 2012
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2012
Description Base January February March April May June July August September October November December Total
Employee salary
99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 99,000 1,188,000
Stationary expense
1,562 1,562 - - - - - - - - - - - 1,562
Electricity expense
3,050 3,010 3,120 3,200 3,100 3,090 2,900 2,850 2,780 2,850 3,090 3,120 36,160
Water expense
280 268 290 312 322 291 289 274 298 301 292 302 3,519
TOT internet & telephone expense
1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Fire Insurance
2525.2 *
- - 2,525.20 - - - - - - - - - 2,525
Car Insurance
7700 * - - 7,700 - - - - - - - - - 7,700
Total 105,382 103,768 114,125 104,002 103,912 103,871 103,679 103,614 103,568 103,641 103,872 103,912 1,257,346
* ONCE TIME PER YEAR
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Depreciation 2013
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2013
Description
Base Janua
ry Februa
ry March April May June July
August
September
October
November
December
Total
Employee salary
99,000
99,000
99,000 99,000 99,00
0 99,00
0 99,00
0 99,00
0 99,00
0 99,000
99,000
99,000 99,000 1,188,0
00
Stationary expense
1,562
1,562 - - - - - - - - - - - 1,562
Electricity expense
3,050 3,010 3,120 3,200 2,900 2,850 2,780 2,850 2,780 3,050 3,010 3,120 35,720
Water expense
298 301 292 302 322 291 289 274 298 302 322 291 3,582
TOT internet & telephone expense
1,490
1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Fire Insurance
2525.2 *
- - 2,525.
20 - - - - - - - - - 2,525
Car Insurance
7700 *
- - 7,700 - - - - - - - - - 7,700
Total 105,4
00 103,80
1 114,12
7 103,9
92 103,7
12 103,6
31 103,5
59 103,6
14 103,568
103,842
103,822 103,901 1,256,9
69
* ONCE TIME PER YEAR
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Depreciation 2014
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2014
Description
Base Janua
ry Februa
ry March April May June July
August
September
October
November
December
Total
Employee salary
99,000
99,000
99,000 99,000 99,00
0 99,00
0 99,00
0 99,00
0 99,00
0 99,000
99,000
99,000 99,000 1,188,0
00
Stationary expense
1,562
1,562 - - - - - - - - - - - 1,562
Electricity expense
3,010 3,120 3,120 3,200 2,780 3,050 3,010 2,780 2,780 3,050 3,010 3,120 36,030
Water expense
298 289 274 302 289 274 298 302 298 302 322 291 3,539
TOT internet & telephone expense
1,490
1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Fire Insurance
2525.2 *
- - 2,525.
20 - - - - - - - - - 2,525
Car Insurance
7700 *
- - 7,700 - - - - - - - - - 7,700
Total 105,3
60 103,89
9 114,10
9 103,9
92 103,5
59 103,8
14 103,7
98 103,5
72 103,568
103,842
103,822 103,901 1,257,2
36
* ONCE TIME PER YEAR
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Depreciation 2015
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2015
Description
Base Janua
ry Februa
ry March April May June July
August
September
October
November
December
Total
Employee salary
99,000
99,000
99,000 99,000 99,00
0 99,00
0 99,00
0 99,00
0 99,00
0 99,000
99,000
99,000 99,000 1,188,0
00
Stationary expense
1,562
1,562 - - - - - - - - - - - 1,562
Electricity expense
3,140 3,120 3,120 3,300 2,780 3,050 3,010 2,780 2,680 3,010 3,120 3,120 36,230
Water expense
302 274 291 322 289 274 298 289 274 298 298 291 3,500
TOT internet & telephone expense
1,490
1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Fire Insurance
2525.2 *
- - 2,525.
20 - - - - - - - - - 2,525
Car Insurance
7700 *
- - 7,700 - - - - - - - - - 7,700
Total 105,4
94 103,88
4 114,12
6 104,1
12 103,5
59 103,8
14 103,7
98 103,5
59 103,444
103,798
103,908 103,901 1,257,3
97
* ONCE TIME PER YEAR
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Conclusion
Our company Administration Cost consist of employee salary that we will pay in every
month and every year, Stationary equipment are not easy to damage in every month some
stationary that easy to extinction out, we will purchase a lot of in onetime, so our organization’s
stationary expense are not to pay in every month, Electricity expense this will change by season
of year, such as high season in this period is the most popular of event, and our store will have
more customer, so we will pay more electricity expense, Water expense about water expense of
our shop, have changing by season of year, such as Winter season because this period is winter
season, many person are not used more water, so water expense are not more in this season. For
summer season, so this season will used more water expense than another season and rainy
season this period may make our store easy dirty, so we will often cleaning store. Fire Insurance
our company does fire Insurance with Muang Thai Insurance. Muang Thai Insurance is
protecting everything in the shop and protection for year by year. Car Insurance our company
does car insurance with Thana Chart Insurance. Thana Chart Insurance are protect everything
when have accident and protection for year by year.
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Chapter 7
Financial analysis
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Income statement
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Balance sheet
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Statement of cash flows
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Chapter 8 Risk analysis
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External risk
Risk caused by external forces which Thai dessert business can’t expect and can’t control, so our
business had a plan for protect the risk that may happen from external factor and support the risk that our
business will confront in the future for the risk that happen from external factors as follows as:
Politic
Political factors are risk factors that weigh most in creating sustainable economic growth in 2554.
In the past 1-3 years; the political situation is that we have our concern it because sometimes is significant
an affect to investment, consumption, and economic policy. Because Thailand’s politic lacks of efficiency
in the administration thus it affects to the decision making process to invest in the business (the investors
are not confidence in the economic that is results from the political uncertainty). From this effect, it
causes to have a high rate of unemployment within country. And the income of people decrease including
the economic recession that causes to people more prefer to save their money and it affects to the overall
money isn’t running so; the revenue of any business will decrease.
Social
Since the understanding of consumers with a dessert in long time usually have the amount of Cal
Lori high that is risk for diabetes and coronary artery obstruction. It the causes of consumers are favors
Thai dessert because the Thai dessert has sweet-tasting because ingredient in Thai dessert the most is
sugar starch, coconut milk that whole is fat. Nowadays popularity of people like diet but our business will
focus about the package, convenience of bye for gift and satisfaction in taste, clean and packaging to be
that is stimulus for customer to purchase the product.
Economic
This economic problem is a big problem in Thailand. Its affect to the customer population has
decreased significantly. Investment in private is lower all over investment in country and foreign country,
public spending that reduced because of lower revenues. So the people must be more carefully in
spending its make the purchase are decrease (Eureka, 2008). That problem are risk that affect to decrease
sales. That is effect to our company surely so our company setting the strategy are appropriate by promote
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increase sales in during the festival such as New year day, Song Kran festival etc. Our company provide
variety package for respond to all level of customer demand. It’s make the customer satisfaction and
affect to increase sales. When variety product the customer can has more choice. Moreover its can make
the customer satisfaction and can attract a lot of customers.
Fire risk
The risk of fire is causing serious damage. May result in property within the building or products
that we stock are lost in short time. The danger going on from fire lack of control which it’s will make
spread follow that is the fuel and burn continues. We will prevent before the damage occurred like change
the power cord. Electrical or older, no-smoking signs in the factory, Inspection machine is always,
Installation of fire extinguishers and installing warning signs etc. Thus, The result of fire it is a cause of
lost of money and a lot of damage property. Therefore our companies do fire insurance with Muang Thai
Insurance with limits protection is 1,000,000 baht.
Customer change need
The need of customer in the purchase of product of Thai dessert may change the cause to
different such as the trend of customer demand is changes to the era which there are attitudes and lifestyle
are different and want the Thai dessert is different from history In this cause are the direct risk to the
business that may occur which will affect to sales and revenue etc. From above the reasons is risk that
affects to changes the demand of buying behavior of customer we will use marketing strategy is focuses
on customer by we will promote the our product that have variety of choice and promote the product that
are different with other shop by brochure .
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Internal risk
Marketing
Our company sale Thai dessert which Tai desserts in the market are many stores, it has
many competitors therefore hard to sale product. So our company must have more products to
attractive customers such as Jah Mongkhut, it has a Thai dessert that be hard to find in market.
Our company must have promotion such as we have package for events and delivery products to
attract customers.
Our products are perishable which have problem to sale and keep products then our
company must solve this problem when the time off we will discount for clear products.
Employee
The recruitment employees who produce the products that there are also specialized in
the production of Thai desserts. We find employee from school of Thai dessert which they have
guarantee from their school and then the customers trust to products.
If employee resigned, manager must ask about reason that she want to leave their job.
After employee leave Company, we must find new employee from school of Thai dessert that
we contact with school all time.
Integrity risk
The honest of employees to their job and products that important to company run
business smoothly if employees are not honest to duty and responsibility; it has problems to
company which effect to every department. Business cannot run smoothly so, manager use
family policy to operate their business.
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Performance of machines
Our company is a little equipped to produce and not more machines to prepare the dessert
this reason we will focus on the quality of the ingredients used and the skill of the staff and
the care of the production taking into account the quality and taste of good employees, it
must be love to produce Thai dessert so, the product sold through carefully selected with respect
to it.
Conclusion
Opportunity that Por dee kham shop will get loss income or the business can’t operate
successful to target planning. Our company’s risk can divide to 2 parts. First is risk from external
factor. Second is risk from internal factor. The external factor risk is hard to predict and can not
to control, such as ,economic risk in present are decreased example flood problem in 2011 ,
changing in demand of customer is trend of customer demand is changes to the era which there
are attitudes and lifestyle are different and want the Thai dessert is change from previously,
social risk about social value of people. The internal factor risk is we often to confront in the
organization, and it is the risk that we can control it, such as marketing, human resources risk,
employee risk, Integrity risk and performance of machines risk.
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Chapter9
Summary
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From this project feasibility, I have learnt about the process to business especially in Thai
dessert and . Study about the demand of the customer in the present and show it in the graph
pattern. In this business, the product differentiation is very importance because there are a lot of
competitive and the prices of them is cheap. And then I focus to increase the value of product
that can make the high price for the same product in the same market. This market is a large
market and a lot of consumers. In sale forecast, it forecast the revenue and expense from number
of piece that are the medium rate that can sale. Moreover, our company is new brand in this
market. The customers do not know us as well therefore, marketing communication mixed is
used in order to attract customers that make them to know and recognize Human resources are
the importance factor that effect directly with our company sales especially in the production
process because it is a lot of details to produce the products. In the finally of this project is the
financial analysis: it is very importance details for investor to measure this company should
invest or not. In this chapter, we do the 3 statements are net income, cash flow, and balance sheet
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Reference
http://www.student.chula.ac.th/~49718863/elec.htm
http://www.ddproperty.com/property/show/190484
http://www.oknation.net/blog/taxlaw/2010/12/10/entry-1
http://www.colourart2001.com/index.php?lay=show&ac=article&Id=280048&Ntype=5
http://www.jadsan.com/
http://www.okthaifood.com/kanomthai/
http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B9%80%E0%B8%8A%E0%B8%B5%E0%B8%A2%E0%B8%87%E0%B8%A3%E0%B8%B2%E0%B8%A2
http://popcensus.nso.go.th/web/nsoboard/data/0403.html
http://service.nso.go.th/nso/nso_center/project/search_center/23project-th.htm
http://en.wikipedia.org/wiki/Competitor_analysis
http://www.netmba.com/marketing/market/analysis/
http://kanomthai.exteen.com/page
http://www.industry.go.th/page/index.aspx http://www.thaienergydata.in.th/energynew/energyReview/eindex/index_econ_new2.php?prv_id=57&year=2551