Download - Port Congestion Crystal Morgan
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Crystal Morgan
Princess Cruises
Director, Market Planning
Canada & New England Cruise Symposium
June 8 – 10, 2010
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Mission:
To create commercially attractive, competitive and innovative deployments and itineraries that optimize revenues, minimize costs and support the company’s financial goals and brand position.
Princess Cruises Market Planning
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Itinerar Planning CommitteeM
Optimized Itinerary
Yield Management
Sales & Customer Relations
Marine Operations
Hotel Operations
Shore Operations &
Logistics
Princess Cruises Market Planning
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% of Passenger Bed Days
Alaska13%
Europe21%Caribbean
24%
Panama Canal
7%
Mexico & Coastals
3%
Canada & New England, 4%
Exotics28%
2011
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6-Year Growth in Trade134%
increase since 2005
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Causes of port congestion
Deployment patternsFall deployments, expanding into summer
Length of voyages
7 day with weekend departures
10-day or longer open-jaw
Need for a consistent product in marketplace
Homeport options
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Causes of port congestion
Availability of BerthsShip size
Berth vs anchor
Competition
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Princess FleetSHIP CLASS LOA GRT DRAFT PASSENGER
(lower berth)
Caribbean Class(Ruby, Emerald, Crown, Caribbean)
290 m 113,600 8.5 m 3,100
Diamond Class(Sapphire, Diamond)
288 m 115,900 8.6 m 2,600
Grand Class(Golden, Star, Grand)
290 m 109,000 8.5 m 2,600
Coral Class(Island, Coral)
294 m 91,600 8.3 m 1,974
Sun Class(Sea, Dawn, Sea)
261 m 77,500 8.1 m 2,000
Pacific Class(Royal, Tahitian, Pacific)
180 m 30,300 5.6 m 710
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Solutions?
Cross brand cooperation
Berth expansion
Alternative ports
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