Download - Portada Conference 2012 - Agenda - June 7th
PORTADA’S PORTADA’S 20122012LATAM LATAM
ADVERTISINGADVERTISINGAND MEDIA AND MEDIA
SUMMITSUMMIT
Presented
by
THE RISE OF THE THE RISE OF THE BRAZILIAN CITIZEN-BRAZILIAN CITIZEN-
CONSUMERCONSUMER::Insights and Advice for Marketers
PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-
online.com/LatinAmerica
MODERATORCristina Aby Azar, Managing Editor, The Wall Street Journal
AmericasPRESENTER
Carol Cone, Managing Director and EVP, Brand & Corporate CitizenshipPANELISTS
Alexandre Hohagen, VP Sales Latin America, FacebookOlga Martinez, Marketing and Innovation Director, Latin
America and Caribbean, Diageo
9:00 am10:15 am
THE FUTURE OF LATIN THE FUTURE OF LATIN MEDIA:MEDIA:
PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-
online.com/LatinAmerica
Gabriel Dantur,Managing Director, La Nacion Digital
10:15 am10:50 am
Is Latin Media going where it wants to go orwhere it should go? And why this is not the
samefor many media owners.
(FROM RIO TO MADRID VIA LOS ANGELES - PART 1)
MORNINGMORNINGBREAKBREAK
PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-
online.com/LatinAmerica
(Please go to GLIMMER 5)(Please go to GLIMMER 5)
10:50 am11:10 am
STAR INNOVATORS STAR INNOVATORS AND AND
ENTREPRENEURSENTREPRENEURS
PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-
online.com/LatinAmerica
MODERATORFernando Monedero, Managing Director, Havas
PANELISTSJaime Lanchares, CEO Unkasoft
Juan Imaz, CEO - Media Response Group
11:10 am12:00 am
(FROM RIO TO MADRID VIA LOS ANGELES - PART 2)
MIAMI 2012:MIAMI 2012:Where do we go from Where do we go from
here?here?
PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-
online.com/LatinAmerica
MODERATORPaul Suskey, Co-CEO, Media 8
introduced byMarcos Baer, publisher, Portada
PANELISTSCarlos Gutierrez, Chief Growth Officer, Latin America
and Caribbean, McCann WorldgroupMichael Jones, CEO, MEC Latin America
12:00 pm12:45 pm
Opportunities for the Panregional Advertising
and Media Marketplace
MARKET PANEL:MARKET PANEL:
PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-
online.com/LatinAmerica
MODERATORMarcelo Salup, Left Brain, Montano + Salup
CommunicationsPANELISTS
Ryan K Manchee, Director of Innovation Strategy, MediaMind
Lydia Suarez, Media Director, UnileverCarlos Vaca, CEO, BBDO, Mexico
Maribel Viteri, Regional Director, Molson Coors International
2:15 pm3:15 pm
(FROM RIO TO MADRID VIA LOS ANGELES - PART 3)
Does the Global Latin Consumer Exist?Is there such a thing as a global Latin
Consumer?
DOING BUSINESS DOING BUSINESS ININ
LATIN AMERICA:LATIN AMERICA:Economic and Political Economic and Political
TrendsTrends
PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-
online.com/LatinAmerica
Alberto Bernal,Head of Research, Bulltick Capital Markets
in dialogue withSantiago Duran, COO, Carat Mexico
3:15 pm3:45 pm
SPEEDSPEEDNETWORKING NETWORKING
PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-
online.com/LatinAmerica
(Please go to GLIMMER 5)(Please go to GLIMMER 5)
4:45 pm6:15 pm