Download - Portfolio-2015
Addy Barnes15800 Spectrum Drive | Apt 1222 | Addison, TX 75001
814.688.5431 | [email protected]
Objective
To obtain a design position that will allow growth as a Graphic Designer along with working in a creative work environment as part of a marketing team.
Employment Experience
Mimi’s Cafe Corp. - Dallas TX | Sr. Graphic Designer
Education
Skill Set
• Adobe Illustrator• Adobe Photoshop• Adobe InDesign
• Lead Designer in national brand refresh• Develop an effective style guide to create a personality for “Mimi”• Conceptualized print and digital media campaigns• Communicate and package files for printers and production vendors • Work as part of a marketing team to develop effective campaigns• Assist on photo shoot and styling direction in both still frame and video
• Microsoft Office• Illustration• Typography
2009
Present
Colorit Graphics - Dallas TX | Graphic Designer
• Strong focus on corporate ID and branding material• Develop branding material from initial client meeting through printed material delivery• Assist in production services and media applications (vehicle wraps, signage, installations)• Large scale printing, batch printing, trade show graphics, and promotional material
2011
Bar Louie Corp. - Dallas TX | Sr. Graphic Designer
• Lead Designer in a corporate marketing team• Execute all brand promotions on a national and local level• Work as part of a marketing team to create campaigns to drive sales• Management and recording of all 70+ locations localized promotions• Assist in radio script writing• Maintain and update all design elements on company website
2011-14
Art Institute of Pittsburgh | Associates of Science Degree
• GPA - 3.9• Graphic Design
• Color Theory• Layout Design• Corporate Identity
All Sound Media - Warren PA | Graphic Designer
• Develop branding material from initial client meeting through printed material delivery• Large scale printing, CD printing, indoor/outdoor signage, and vehicle wraps
2010
Blair Magazine Company - Warren PA | Graphic Designer
• Create layout design for international catalogue spreads• Photo retouching and graphics for monthly mailings
2009
References
Christopher McDonald | Art Director | 602.321.4926Erika Buesing | Marketing Director | 214.514.1289Jim Venard | Account Executive | 224.558.4015
• Deans List of Honor
BAR LOUIE - NO KID HUNGRY
Partnership with no kid hungry foundation to help end child hunger in America.
in store printed creative - table top inserts, check presenters, $5 bounce back cards
digital creative - facebook, eblast
BAR LOUIE - National cheeseburger day
social push to boost sales by offering our $1 burger night an additional day.
in store Printed creative - a frame poster
digital creative- facebook, eblast
BAR LOUIE - menu
create a tiered flap menu
custom beer/ritual pages for each location
create a tone thru type treatments and quotes
BAR LOUIE - menu
create a tiered flap menu
custom beer/ritual pages for each location
create a tone thru type treatments and quotes
BAR LOUIE - limited addition menu inserts - SIPS OF THE SEASON
offer guests a quarterly changing inovative menu, best of addition with top sales items offered one last time.
high profit limited menu items added into menu for the next scheduled roll out.
in store Printed creative -menu page insert, table top inserts
digital creative - facebook, eblasts, website slide bars, website marque, twitter header bar
BAR LOUIE - holiday parties
encourage early holiday party booking by providing flexible options with no fees
in store Printed creative - a frame poster, bathroom stall posters, table toppers
digital creative- facebook, eblast, web marque, web poster
BAR LOUIE - limited addition menu inserts - best of hits
offer guests a quarterly changing inovative menu, best of addition with top sales items offered one last time.
high profit limited menu items added into menu for the next scheduled roll out.
in store Printed creative -menu page insert, table top inserts
digital creative - facebook, eblasts, website slide bars, website marque, twitter header bar
SMOKED TURKEY SLIDERS | 11.5pulled turkey breast, bacon, queso, leeuce, tomato, served with fries
BEEF BRISKET SLIDERS | 11.5sliced beef brissliced beef brisket, peach moonshine barbecue sauce, topped with grilled pear slaw, served with fries(must be 21)
Want More? Add a fourth slider for $2.5and get to the sharing!SLIDER
PEAR, PIG N FIG FLATBREAD | 12pulled pork, grilled pears, carmelized onions, fig jam, spinach, mozzarella, provolone, brie
AUSTIN CITY LEMON-LIMEADEDeep Eddy Vodka, fresh lemon and lime juice, pure can syrup(by the glass or pitcher)
STRAWBERRY LEMONADE SANGRIASKYY Wild Strawberry, Ruffino Pinot Grigio, pure cane syrup, Sprite, fresh lemon and strawberries(by the glass or pitcher)
BLTFLATBREAD | 11bacon, shredded leeuce, bruscheea, mozzarella, asiago, blue cheese crumbles
PANKO SESAME FISH SKEWERS | 13crispy skewers of cod in panko sesame baeer, shrimp fried rice,side of thai chili mayo
CHICKEN PARM SLIDERS | 10pesto marinated chicken thighs with tomato, spinach, asiago cheese, marinara, pesto mayo, served with fries
SHORT RIB SLIDERSSLIDERS | 12.5short ribs, asiago and swiss cheese, spinach, balsamic onions, mushrooms, smokey horseradish, served with fries
Products containing tree nuts and peanuts are stored in this kitchen and may have come in contact with other food items. Before placing your order, please inform your server if a person in your party
has a food allergy. ©2014 BL Restaurant Operations, LLC. All Rights Reserved. v1-4
add a
GREATEST HITSLIMITED ADDITIONS
You picked ‘em... so go ahead and enjoy again!
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SHARING IS CARING.“
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GET A PITCHER...
OR STICK TO A GLASS YOU GREEDY B#$T*RD
BAR LOUIE - nso - colorado springs
introduce bar louie into a new location. use social images to create a culture for new location
media - print and digital creative for local publications and online targeted media. pandora focused ads,
web banners, facebook
COLORS PANTONE CMYK RGB
C:17M:92Y:93K:5
C:79M:72Y:37K:22
C:26M:15Y:9K:0
C:1M:12Y:31K:0
C:0M:2Y:8K:0
R:196G:57B:46#C43A2C
R:69G:74B:104#454968
R:180G:198B:210#B4C6D2
R:251G:223B:181#FBDFB4
R:255G:247B:233#E8DEBA
C:70M:67Y:65K:74
C:0M:0Y:0K:0
R:34G:31B:31#221F1F
R:255G:255B:255#FFFFF
7620
282
7506
MIMI’S CAFE - BRAND GUIDE
BRAND REFRESH FOR MIMI’S CAFE.
APPROACH AS AN EVOLUTION RATHER THAN A REVOLUTION TO EASE CONSUMERS INTO NEW LOOK AND FEEL WIHTOUT
LOOSING BRAND ID AND LOYALTY. REFRESH IN BRAND LOGO, COLOR SCHEME, GRAPHIC ELEMENTS, TEXTURES AND TYPE FACE.
GIVE “MIMI” A PERSONALITY BY ADDING DEPTH TO CREATIVE.
MIMI’S CAFE - TRIADEX DIRECT MAILERS MAILERS - SUMMER OFFERS
TARGETED MARKET DIRECT MAILING CREATIVE.
OFFER MONTH LONG COUPONS THAT ARE THEN TRACKABLE TO UNDERSTAND DEMOGRAPHIC MORE IN DEPTH.
WAY TO TIE IN OUR SUMMER OFFERINGS WHILE DRIVING TRAFFIC BY USING LIMITED TIME OFFERS.
PRINT CREATIVE - PERFERATED MAILING PRINTS
B R E A K F A S T • L U N C H • D I N N E RC E L E B R A T E
B R E A K F A S T • L U N C H • D I N N E RC E L E B R A T E
$3LUNCHDININGCARD*
$10DININGCARD**
Dinner for Two
FREE†KIDS EAT
MONDAY-FRIDAYIntroducing
CHICKEN UNDER A BRICK
CELEBRATE WITH A FREE ENTRÉE*
B R E A K F A S T • L U N C H • D I N N E R
CELEBRATE
SUMMER
KIDS EAT
FREEMONDAY-WEDNESDAY
ᶧ
LUNCHDININGCARD 10DINING
CARD
Dinner for Two
MIMI’S CAFE - TAKE HOME MUFFIN AND CROISSANT BOX
BRANDED TAKE HOME BOX FOR CROISSANTS AND MUFFINS.
GAIN BETTER BRAND IDENTITY BY TAKING THE LOGO AND BRAND OUTSIDE THE FOUR WALLS INTO THE CONSUMERS HOMES.
PRINTED ON A BIRTH RECYCLED CARDBOARD STOCK IN 4 DIFFERENT SIZES.
15.1
25 x
11.
5 x
3.75
MIMI’S CAFE - in store pos
Effective in store collateral to promote the sales of “add on” items.
print creative - table toppers, counter cards, stantion signs, a frame signs
New
CREPE CAKE^
BIRTHDAY
Crêpe Cakes15 layers of sweet crêpes
and cream.
5.99
Slab PiesDeep dish with a flaky, hand-made thick crust.
6.99
NEW
DES_T_0515
Take HomeMIMI’S HANDMADE
CROISSANTS MUFFINS
MAKE SOMEONE'S MORNING WITH
Fresh-BakedCROISSANTS AND MUFFINS
TO-GO
AND
MIMI’S CAFE - KIDS EAT FREE CAMPAIGN
DRIVE TRAFFIC BY OFFERING FREE MEALS TO KIDS DURING SLOWER TRAFFIC DAYS.
DIGITAL MEDIA CREATIVE - PANDORA ADDS
PRINT MEDIA CREATIVE - PARENTING MAGAZINE AD AND OTHER TARGETED PUBLICATIONS, INCLUDE ON DIRECT MAILERS
PRINT POS - BOUNCE BACK CARDS, BANNERS.
COME BACK AND ENJOY
�
MONDAY-FRIDAY
$3 OFF l LUNCH*
*
$10 OFF l DINNER FOR TWO**
KIDS EAT FREE
(month/day) (you must be 18 or older to join)
First Name:
Last Name:
E-mail:
Birthday: Zip Code:
PROMO CODE: E2PK
Join now by returning to your serverOr visit mimiscafe.com
GM_0715
FREE SLICE OF BIRTHDAY CRÊPE CAKE FOR JOINING MIMI’S eCLUB TODAY
plusENJOY A SECOND SLICE OF BIRTHDAY CRÊPE CAKE &
SPECIAL OFFERS LIKE FREE MEALS VIA EMAIL
*With the purchase of an adult entrée
KIDS EAT FREE*
All Day Monday-Wednesday
ANNIVERSARYHappy
As Our Gift to You, Enjoy aFREE SLICE OF BIRTHDAY CRÊPE CAKE.
*No minimum purchase required.
One offer per check. Dine-in only. No cash value. Excludes alcohol, tax and gratuity. Cannot be used with any other offers or discounts. May not be copied or reproduced. Offer expires according to the date listed below and
is only valid for the recipient listed below. ©2015 SWH Mimi’s Cafe, LLC PROMO CODE: E244
This e-mail is your coupon. Please print it & present to your server.
2430130001
Celebrate with a FREE slice of Birthday Crêpe Cake
Gather round Mimi’s table with friends and family for awhole Birthday Crêpe Cake on us!*For a party of 8 or more. Reservation required.
One offer per check. Dine-in only. No cash value. Excludes alcohol, tax and gratuity. Cannot be used with any other offers or discounts. May not be copied or reproduced. Offer expires according to the date listed below and is only valid for the recipient
listed below. ©2015 SWH Mimi’s Cafe, LLC PROMO CODE: E243
This e-mail is your coupon.Please print it & present to your server.
2430130001
HAPPY BIRTHDAYWishing You a
HAVE YOUR
CAKEand Eat it too
MIMI’S CAFE - TRIGGER EMAILS - FREE CREPE CAKE
TRIGGER EMAILS SENT TO CONSUMERS CELEBRATING A MILESTONE WITH MIMI’S e-club.
use our high profit crepe cake to both drive traffic in redeeming offer and create awairness of the new
dessert item.
digitally distributed using fishbowl emailing services.
MIMI’S CAFE - CELEBRATION - KIDS MENUS
EFFECTIVE KIDS MENUS TO BE PRINTED IN STORE FOR CELEBRATIONS SUCH AS MOTHERS AND FATHERS DAY.
HAND DRAWN ILLUSTRATIONS FOR CHILDREN TO COLOR FOR PARENT.
PRINT CREATIVE - DOUBLE SIDED 8.5X11 IN STORE PRINTABLE PDF FOR STORE TO PRINT IN DESIRED QTY.
MIMI’S CAFE - menu
create A TRI-FOLD menu.
COHESIVE LOOK FOR ALL 3 DAY PARTS.
create a tone thru type treatments and NEW BRAND TEXTURES.
FEATURE LARGE “HERO” PHOTOGRAPHY OF HIGH PROFITABLE MENU ITEMS TO DRIVE SALES.