THE NATIONALGALLERYPOSITIVE DISRUPTION: A CASE-STUDY FOR EMBRACING CHANGE9 November 2012
Charlotte Sexton, Head Digital Media @cb_sextonwww.nationalgallery.org.uk(N.B. Commentary within slide notes)
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Watching film
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Watching film
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WHAT DID WE DO...?
+ PRO
– CON
SO WHAT HAPPENED NEXT...?
Digital
Commissioning
Editor
Education/ Interpretat
ion
Exhibitions
ProjectManager
Stakeholders
CommsAnd
Marketing
The team…
ANY CHALLENGES...?
1. Build up our address book
2. Learn how to write a good brief
3. Become more rigorous when reviewing the creative treatment
4. Develop new guidelines for titles/captions/credits/subtitling etc.
5. Decide how to take our brand into the film space
6. Learn to manage stakeholder feedback!
7. Learn how to build an audience for film
8. Allow ourselves time to pause and evaluate
9. Have the confidence to course correct if things aren’t working
10.Recognize our successes and the failures
CHALLENGES
Here’s a taster for you…
SOME TAKE-AWAYS…
1. Significant change requires significant support
2. There’s going to be a learning curve
3. Get the building blocks in place:
• Develop a tight brief: include key works, interviewees, questions and locations
• Develop technical guidelines – brand, house style, caption, credits, subtitling
4. Establish clear feedback and approval processes
5. Assign an editor to check/quality assure all on-screen text
6. Develop promotion plan from the outset
7. Evaluate and course correct
8. It’s a long-term commitment
LESSONS LEARNT…
THANKS FOR LISTENING
QUESTIONS..?
Charlotte Sexton, Head Digital Media @cb_sextonwww.nationalgallery.org.uk
