Download - Possibilities of Pinterest
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By: PORTENT, INC.
@PortentAn Internet Marketing Company
@SocialDoug
DOUG ANTKOWIAK
Lead Social Media Strategist
Positively Practical Pinning for Pros
Possibilities of Pinterest
Find this Presentation:http://portent.co/webinarpin
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Use #PortentU
Send any questions to @Portent
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Quick Pinterest Intro
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Pinterest = Virtual Pinboard
Pin & organize online images
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Add a Pin/Upload Pin
Two ways to add a pin
Image/video on internet
Image/video on your
computer
Collection of images/videos
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Pinning Stuff
Awesome article from @WaitWait http://portent.co/PZAPsK
I want to pin that!
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We Love Pins that Link to Content
Pins create referral traffic sources
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We Heart Pins that Link to Content
Anyone who clicks this picture will now go to the article
Click Picture
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Pinterest Boards
Use boards to categorize pins by theme
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Everyone had a first day on
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Mid 2010
Don’t look stupid
Totally gonna pin this
Squirrel!
Neck deep in picture taking and wedding planning
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Sometimes I can read Pluto’s mind
Found a new site to
bite on
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May the Force Be With Chew
Pluto wanted to show me his new toys
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What was I missing?
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Audience
Stats from Compete.com
20 million unique visitors
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Referral Traffic
Stats from http://portent.co/PKhNqd
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Monetization
Stats from http://portent.co/Q2c3Z4
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Zappos Knows What’s Up
Info from http://portent.co/Q2d1EF & http://pinpointing.apps.zappos.com/
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Who’s doing Pinterest right?
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Top 8 Pinners (ranked by followers)
Stats from Repinly.com as of 8/20/2012
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Top 8 Pinners (ranked by followers)
Stats from Repinly.com
Mother of Pinterest Founder
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer Fabric Designer
Social Media
Secret Squirrel
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Top 8 Pinners (ranked by followers)
Stats from Repinly.com
Mother of Pinterest Founder
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer Fabric Designer
Social Media
Secret Squirrel
18,981 Pins
4,699 Pins
14,949 Pins
4,202 Pins
3,416 Pins
2,901 Pins
2,529 Pins5,418 Pins
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What It Takes
Stats from http://portent.co/TvQ8b3
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What can we learn?
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Always
Be
Pinning
The AIDA model might also help
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10 – 5 – 10 Rule
Check out portent.co/socnar
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Start Pinning
10 minutes: Morning
5 minutes: Every 90 min
10 minutes: Evening
Nobody said this was going to be easy
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Pin It Button
Pinterest.com/About/Goodies
Drag into Bookmarks
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Pinterest.com/About/Goodies
Click
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Pinterest.com/About/Goodies
Click
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Create Tons of Content
Add your own happy
clouds
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That’s What We Did
@Bryden13’s article http://portent.co/IbCYMe
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Stay Within a Theme
Pinterest.com/katespadeny/decorate-colorfully/
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Describe Your Pictures
Dan Zarrella’s got tons of awesome stats like this: http://portent.co/HxOYev
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Raising Your Pinterest
Potential
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Optimize Your Profile
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Optimize Your Boards
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Optimize Pins
Edit & optimize pins you’ve already created
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Optimize Pins
Add Hashtags and profile tags to descriptions when needed
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Add a Price
Add a price in the description & it will display on your pin
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Like/Comment/Repin
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Like/Comment/Repin
Stats from http://portent.co/TvQ8b3
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#Hashtag Detour
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Pinterest Hashtags =
Twitter Hashtags
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Pinterest Hashtags
Click
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Pinterest Hashtags
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Pinterest Hashtags Help Categorize
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Only Use Fresh Pins w/ Hashtags
Repinned with Added Hashtag
http://portent.co/Tr19KS /
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Only Use Fresh Pins w/ Hashtags
Intelligentdesignsmedia.com/2010/02/14/using-hashtags-on-pinterest/
My Repin Won’t
Show Up Here
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On Site Optimizations
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Optimize Your Site
Pinterest.com/About/Goodies
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Remind People to Pin
Pinterest.com/About/Goodies
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Analyze Your Pinning
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Google Analytics
Start with Google Analytics to find referral traffic
Social - Sources
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Pinerly
Pinerly.com only works when you upload all pins with their tool
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PinAlerts
PinAlerts.com will alert you when someone pins from your site
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PinGraphy
PinGraphy.com allows you to create pin queue & schedule updates
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PicMonkey
PicMonkey.com is a super amazing meme generator
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Get Popular on Pinterest
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Time is Important
Great Scott! I forgot to pin this morning
Pin during Mornings & Non-working hours
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Pin Once Per Hour
Pinterest limits ONE piece of content on category pages every
one to three hours
Source http://portent.co/GDgOlM
The pinning rampage ends now
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Don’t Use Imgur
Source http://portent.co/GDgOlM
Pinterest just wants to be different from Reddit
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The Possibilities of Pinterst
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Polyvore It Up
Polyvore.com
30 seconds in Polyvore
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Instructographics
Search “instructographics” in Pinterest
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Instructographics
Stats at http://portent.co/HxOYev
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Popular Topics
Stats at http://portent.co/HxOYev
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Contests
Rafflecopter.com
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Contests
Rafflecopter.com
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Contests
Rafflecopter.com
Pick winners with Random.org
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Peugeot’s Panama Puzzle
http://portent.co/Tr1WeI
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By: PORTENT, INC.
@PortentAn Internet Marketing Company
@SocialDoug
DOUG ANTKOWIAK
Lead Social Media Strategist
Thank You
Send any questions to @Portent with #PortentU/
Find this Presentation:http://portent.co/webinarpin