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better food,better life
POSTSHOW
REPORT2018
14-17/11/2018Saigon Exhibition &Convention Center
Ho Chi Minh CityVietnam
www.foodexpo.vn
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589stands
448
13,000sqm
exhibiting space
24countries/territories
exhibitors
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THE NETHERLANDSCountry of Honour
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EXHIBITORS PROFILE
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Exhibitor breakdown by origin(exclusive of Vietnam)
Asia51%Europe
41%
American3%
Middle East3% Oceania
2%
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The biggestsourcingplatformfor foodin Vietnam
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Exhibitor breakdown by product sector Exhibitor breakdown by business activity
54%40%
5% 1%
Processor
Exporter
Importer
Other
9%
14%
22%
24%
13%
18%
Beverages
Tea & Coffee
Fine Food
Food Ingredients
Food Technology
Fruits & Vegetables
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VISITORS PROFILE
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17,641Trade visitors
5,956
3,158Int’l visitors
45countries
Public visitors
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Visitor breakdown bybusiness activity
24%
23%
14%
20%
16%
3%
Importer
Wholesaler
Retailer
Agent/Distributor
Manufacturer
Others
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Visitor breakdown by responsibilityVisitor breakdown by origin
79%
11%
5%5%
Vietnam & Asia
Europe
America
Oceania
31%
8%
9%
38%
2%
3%
6% 3% Management
Research / Development
Manufacturing / production / quality control
Buying / procurement
ICT
Sales
Marketing / advertising / PR
Others
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Visitor breakdown by product interest Visitor breakdown by objective
39.70%
22.40%
30.90%
11.30%6.50%
12.80%
5.60% 4.50%
32.80%28.70%
5.10%
Establish new contacts Meet existing contacts
Find new products Monitor trends & developments
General market orientation Gather information
Monitor competitors Seek representatives
Source technology Place orders
Evaluate show for future participation
42.20%36.50%
26.40%
19.30%
13.20%12.50%
18.60%21.80%19.50%
27.50%
1
Fine Food Food Ingredients Fruits and vegetables
Beverages Confectioneries Seafood
Tea Coffee Health Food
Foodtech
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68.1%of the exhibitorsmade contact withtheir right targetvisitor groups
65.4%of the exhibitorswere satisfied/verysatisfied with theirparticipation
66.0%of the exhibitorssaid that they woulddefinitely comeback in VietnamFoodexpo 2019
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EXHIBITORS’ Objective achievement evaluation
0.00% 20.00% 40.00% 60.00%
Creating brand awareness
Improving brand recognition
Identifying trends in the industry
Developing international contacts
Seeking for new buyers
Entering new market(s)
Enhancing relationships with current customers
Supporting strategic partners
Introducing new products
Generate leads
Very Good Good Average Poor Very Poor
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VIETNAM FOOD FORUM 2018The most important annual forum in the food industry
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ICT APPLICATIONIN THE FOOD
DISTRIBUTION
Highlight:
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NOTABLECONCURRENTSEMINARS
- Investment opportunitiesin Vietnam’s food industry
- Cooperation opportunitesbetween Vietnam & theNetherlands in the foodindustry
- "Dutch Agri-food – Rootedin Nature - Improving quality,improving lives"
- "Learning by eating (theItalian way) - Food safety &The effects of Mediterraneandiet on human health fromthe perspective of science,technology and business”
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TAILORED-MADEBUSINESS MATCHINGSETUP with:
TOP RETAILERSWalmartVinmartCJ FreshwayCJ Cầu TreLotte
Big C Việt NamAeonHaproSatraSaigon Co.opVietsway
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SEE YOU AGAIN ATVIETNAM FOODEXPO 2019
13-16/11/2019